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call tracking for small businessCall Tracking for Small Business: Why You Need This Awesome Tool!

Have you heard of call tracking for small business? Today’s small business owner has many more options for finding and converting leads than the smRead more...

how long should my blog beHow Long Should My Blog Be? Why Word Count Matters…Sometimes

I’m mingling with other small business owners and entrepreneurs at a local event, enjoying some fascinating conversation and putting the ZenChange nRead more...

write facebook adsHow to Write Facebook Ads that Generate Leads without Wasting Money

So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert. Just like everything else that you do on social mRead more...

miami seo servicesMiami SEO Services: Why Long Tail Keywords Are Better for Business

Your website is crucial to keeping your business alive. Think of it like this—the internet is a big…well, net. Your site is part of this net and aRead more...

google my businessWant to Rank Better? ZenChange Now Offering Google My Business Posts

If your business relies on internet searches to generate leads, you know exactly how important it is to rank as close to the top of search engine resuRead more...

increase shopping cart conversionsLosing Business at Checkout? How to Increase Shopping Cart Conversions

Don’t think you need to increase shopping cart conversions for your e-commerce site? Think again! Let this sink in—the typical online store Read more...

how much should I spend on adwordsHow Much Should I Spend on Adwords? Some Tips for Your Budget

Like most other things in business, answering the question how much should I spend on Adwords is a balancing act. With a budget that’s too small, yoRead more...

Should small business owners stay on FacebookShould I Continue To Use Facebook For My Small Business?

This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal. Last Friday, Read more...

thought leadership strategyThought Leadership Strategy: How to Influence in 4 Steps

A thought leader is someone who uses their expertise in a given field to help others. But it’s also more complicated than that—having a good thougRead more...

marketing strategyMarketing Strategy 101: Why Your Small Business Needs a Marketing Plan

Your business needs clients to survive. A basic marketing strategy can give you a few leads, but without a comprehensive marketing plan, there are manRead more...

how to choose a website nameChoosing a Domain? Here's How to Choose a Website Name that Lasts!

Your website is your business’s online identity. When people want to learn more about your business, it’s one of the first things they check. LearRead more...

Facebook AdvertisingNo Facebook Advertising? What the Scandal Means for Your Business

You’ve no doubt heard about the most recent Facebook scandal. If you’re not paying for Facebook advertising, listen up. Mark Zuckerberg, Facebook Read more...

2018 marketing trends2018 Marketing Trends: The Best Ways to Grow Your Business this Year

Your business—whether in its first year or in its fifteenth—needs to operate with the mindset that your customers are becoming savvier. The producRead more...

Facebook marketing, social media marketingFacebook Marketing: 5 Steps Your Business Needs to Take to Stay Seen

It’s no secret. Using Facebook marketing to connect your business with customers is an essential part of any modern business’s marketing efforts. Read more...

franchise successFranchise Success — What It Takes

Standing out as a franchise in your industry is a tricky feat to achieve. There might be too many big names standing in your way. Or perhaps the thingRead more...

successful startupKeys to a Successful Startup

A successful startup doesn’t just happen. Of course, no one believes that anyway. But even pouring yourself into making your startup work doesn’t Read more...

getting your site found on GoogleSEO: Getting Your Site Found On Google

If you’re like the average consumer (I know I am!), you probably use Google to research businesses before deciding whether to purchase products or sRead more...

Local SEO Google MapsWhy Local SEO Matters

Confused about Local SEO?  In a nutshell, properly executed Local SEO will get your business on the map...literally.  When a Google search returns aRead more...

miami fl cpa firmsAttention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing's first—what is SEO? Short for search engRead more...

net neutralityNet neutrality: What Is It And How It Will Affect Small Business Websites

Everyone knows about net neutrality. Wait, what? We do? Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverRead more...

Twas The Night Before ZenChange'Twas The Night Before ZenChange

’Twas the night before Christmas and all through the business, Not a prospect was stirring, no clicks of the mouse; The stockings were hung by theRead more...

small business online performance5 Ways to Boost Your Small Business Online Performance

It’s always been hard for small businesses to compete with bigger operations, and that’s true for small businesses with long histories and those tRead more...

Leonardo da Vinci would make a great marketerLeonardo DaVinci Would Make A Great Marketer

If Leonardo da Vinci were alive today, he'd make a great marketer. Several years ago I spent a week cycling through the Loire Valley in France.  It Read more...

Entrepreneurial Success BNI Pinnacle Group ShotEntrepreneurial Success Advice from the CEO: Dr. Ivan Misner, BNI Founder

Today I had the opportunity to be part of an intimate "ask the founder" question and answer session with BNI founder and the father of networking, Dr.Read more...

After Irma Small Businesses Struggle To Rebuild ZenChangeAfter Irma Small Businesses Struggle To Reopen

After Irma - The Struggle To Rebuild Florida Small Businesses Hurricane Irma plowed thorough the entire state of Florida over the weekend, leaving miRead more...

What Google LikesSEO Basics: What Google Likes And Where To Start

Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing. Read more...

2 reasons to add video to your social media2 Simple Reasons You Should Add Video to Your Social Media Marketing Strategy

I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, iRead more...

3 Ways To Throw Your Money Away On Advertising

Before you react and think that this is post about how much I hate advertising, it isn't.  In fact, I think advertising can be a great source of leadRead more...

small business success storySmall Business Spotlight: International Clinic of Biological Regeneration

The International Clinic of Biological Regeneration (ICBR) offers highly effective anti-aging treatments out of their clinics in Mexico and The BahamaRead more...

small business online marketing strategyDoes Your Online Marketing Feel Like Throwing Darts?

Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda?  Most of the darts would hitRead more...

Which eCommerce Software is Best For Your Small Business?[fusion_text] When selecting an eCommerce solution for your small business it is important to take into account how complex it will be to set up, sinRead more...

How Your Small B2B Business Can Rock Social Media

The questions we typically hear most often from small businesses about social media are: Which social media networks should I consider? WhatRead more...

Small Business Spotlight: Dr. Michael Newman, DC

Dr. Newman has been practicing Chiropractic and Acupuncture in South Miami for the past 38 years.  An active member of the Miami community, Dr. NewmaRead more...

Small Business Spotlight: The Organic Wine Company

Veronique Raskin grew up in the South of France where as a young girl she helped her grandmother tend her garden and her grandfather pick extraordinarRead more...

Are Your Emails Being Blocked Due to DMARC?

Your marketing email provider (Infusionsoft, Constant Contact, Mailchimp etc.) may have sent you alert emails recently regarding your email deliverabiRead more...

Linked In Best Practices For Small Business

There are some social media channels that are an absolute "must" for your small business, in particular Facebook, Google+ (mostly because Google lovesRead more...

How Often Should Your Small Business BlogHow Often Should A Small Business Blog?

The simple answer is, it depends upon how much impact you want.  Let's start by reviewing some of the reasons a small business owner would want to blRead more...

Online Reviews Best Practices

From Vocus You probably need more. When choosing a business to buy from, customers search for reviews by other customers. If you haven’t got any,Read more...

Social Media Blurred Personal & Professional Lines

Historically in social media people had a distinct personal and professional profile, now blurring into a single profile. Assume that how you aRead more...

video marketingVideo Marketing Musts

Video Marketing Musts Video Marketing is often underrated and overlooked. But the video content you post is a crucial part of your brand’s strategyRead more...

pinterest marketingHow to: Pinterest Marketing

How to: Pinterest Marketing Pinterest marketing is something often overlooked. Pinterest can be used for more than DIY birthday gifts and nifty holidRead more...

Should I "Like" My Own Facebook Posts?

Answer:  YES!!!! The Facebook algorithm is designed to show the most relevant and interesting posts to followers.  The rationale is that there isRead more...

Should I Use A Business Or Personal Facebook Page for my business?

If your account is setup like most, you have a Facebook business page that is part of your Facebook personal account.  When followers like your FacebRead more...

Facebook Ad Acceptability Test

Facebook uses a grid tool to determine if a post has 20% text or less in order to be accepted as a boosted ad.  Note that the same amount of text posRead more...

How to select a compelling blog topic

Whether you have a large and dedicated following for your blog, or it you're trying to build one, selecting a blog topic is one of the most important Read more...

What Are Best Practices When Designing Your Website?

While this topic could easily be a book, there are some key considerations when designing your website: Mobile friendly - more than 50% of searchRead more...

What Small Business Owners Can Learn From Big Business About Marketing

For 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing &Read more...

HBIF Marketing Plan ZenChange Management ConsultingHispanic Business Initiative Fund Partners With ZenChange For Marketing

The Hispanic Business Initiative Fund (HBIF) has partnered with ZenChange Management Consulting to offer small, Hispanic-owned businesses in South FloRead more...

Recipe For "Brand Chocolate": How To Be Irresistible

How do some brands seem to have that irresistible quality that creates a loyal following of happy clients who talk about them and refer others?  HoRead more...

5 Key Digital Marketing Best Practices for 2016

I’m often asked the question “what’s the next big thing in digital marketing?”. The truth is that the next big thing isn’t one thing at alRead more...

Digital Marketing Trends for 2016

This year has shown us that any doubts we may have had regarding the dominance of mobile is over. Mobile is clearly where it’s at. That said, as IRead more...

Does Your Service Live Up To Your Tag Line?

A month ago my business networking group decided that we should all run a charity 5K together and that it would be even more fun if we had team shirRead more...

Why "Me Too" Marketing Usually Fails

I was speaking with someone the other day who wanted nothing more than to understand the “secret sauce” of one of his competitors.  If only he Read more...

How to Clone Your Best Clients

You walk into your waiting room and there she is, Mrs. Manning, smiling as you enter.  Although she is a client, after all this time a handshake isRead more...

Retweeting protocol for small business owners

What’s the proper protocol for re-tweeting when you own a small business? I am frequently asked by my clients what is the correct way to re-tweRead more...

8 Tips for Responding To Negative Twitter Comments

Your online reputation, especially on social media, can make or break your business. With more and more customers resorting to Twitter and other socRead more...

Make Your Business Stand Out on Twitter with These Secret Tips

  Utilize a dashboard The mightiest twitter tools include Dashboards such as TweetDeck, Seesmic, Hootsuite etc. fall under the bracket of theRead more...

15 Ways to Get More Followers on Facebook, Twitter, and Google+

Everyone loves followers, it makes us feel popular and business is no different. Here are some ways for small business owners to increase your folloRead more...

A Hashtag Primer for Small Business

A hashtag is a keyword or phrase preceded by the hash symbol (#), that people include in their social media posts. Essentially, it makes the contentRead more...

Small Business Vision: Why Do You Do What You Do?

One of the most important statements you can make as a small business owner is to articulate your business vision and say why you do what you do.  Read more...

Small Business Mission: Managing As A Map, Not A GPS

A clear mission for a small business is like looking at a map rather than the tiny screen of the GPS on your mobile device.  On a GPS, we typically eRead more...

Google Circles and How They Work

Several of my clients come to me confused about Google+.  Should they have a page?  Is it worthwhile?  In a word, yes, if for no other reason thaRead more...

Social Media Do's and Don'ts

My clients who are new to using social media for their businesses often ask me for advice on what is and is not appropriate to say online, how oftenRead more...

Do your business processes make you sink or swim?

How did you spend your day yesterday? Did you spend time developing strategies for how you can grow your business? Did you call 10 prospects who migRead more...

Is Your Brand More Like Carnival or Royal Caribbean? 5 Ways To Tell.

Recently my family and I took a Caribbean cruise. We’re not new to cruising, in fact this was our seventh. But the first six were with Royal CaribbeRead more...

10 Branding and Process Lessons From A Whole Foods Store Opening

This morning at 8:00 a.m. the new Whole Foods Market opened in downtown Miami.  From the crowds you would have thought that there was a rock star in Read more...

Nordstrom Just Did It To Me Again. Will You?

This week I bought a new dress from Nordstrom.  Well actually I bought it from their discount outlet Nordstrom Rack.  It was a designer dress but I Read more...

The Importance Of Focus When You Run A Business

When you first start your business, you feel a surge of excitement from your great idea, and a sense of certainty that “this is it”!  You have doRead more...

Are You Seeing Lower Reach With Your Facebook Posts? It's About To Get Worse.

Last week the Wall Street Journal published an article entitled "New Facebook Rules Will Sting Entrepreneurs" about the social media giant's plans to Read more...

The Three Ways Running Helps Me Run My Business

  I am a runner.  But that has not always been a true statement, in fact I used to hate running.  When I was a kid I used to swim but when IRead more...

ZenChange Receives Women's Business Enterprise National Certification

ZenChange has received national certification as a Women's Business Enterprise by the Women's Business Development Council of Florida, a regioRead more...

Don't Got Metrics? Then You Won't Get Change.

As the old saying goes, "you get what you measure" and trying to make change happen in your organization is no different. I worked with a telecommunicRead more...

4 Key Business Lessons From European Entrepreneurs

I recently returned from a family vacation in Europe and having previously lived and worked extensively there I was once again struck by the distinct Read more...

Do You Wonder Why Good Clients Suddenly Stop Coming Back?

A new client (we’ll call her Jessica) recently came to me with a concern that she was delivering a service she was so convinced was a market need, yRead more...

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“If you’re not doing social media with ZenChange, you’re just not doing it.” — Emilio Diaz, nQuery Telecom

“I like the functionality and the look of the new site. I enjoy working with your team. They are really competent and professional. I trust Zenchange! I think the new site is going to make a big difference.” – Vivian Shou-Litman AP, Longevity Acupuncture