Small Business Marketing Blog

What’s all the buzz you’re hearing about personal branding?  Doesn’t that only work for the Kardashians and other mega-influencers? As an executive, you play a crucial role in driving leads for your company. Your personal brand is not just a buzzword — it’s a powerful tool that can significantly impact your company’s success. LinkedIn Let’s use LinkedIn as an example.  The algorithm is geared toward amplifying personal profiles over business profiles.  If you follow the money, LinkedIn generates revenue primarily from premium subscriptions, job postings, learning, and advertising.  Each of these revenue sources comes from individuals.  It is to LinkedIn’s …

We are looking for a relationship-focused individual to join our team as a social media manager.  In this role, you will lead social media strategy, provide creative direction to graphic design and video editing, schedule posts, and spend time engaging on Instagram, YouTube, Facebook, LinkedIn, TikTok, X, and Reddit, according to the brand strategy.  You will have overall accountability for content quality, engagement growth, and followers across each social media account managed.  We support clients in the following industries:  legal, healthcare, cannabis, wine & spirits, hospitality, and home services.  We’re looking for someone with experience in multiple of our industries. …

Just yesterday, I found myself procrastinating on a task that had been sitting on my to-do list for days. Instead of tackling it, I found an interesting message about why houseplants shouldn’t be kept in direct sunlight. Naturally, I got curious and read the whole thing—even though I don’t have any houseplants. However, I plan on getting some soon, so these little nuggets of wisdom might be useful. Or maybe not. The point is, I was procrastinating and ended up reading an email I would have ignored last year when I did have houseplants. You get the drift. Email is …

We are looking for an individual who balances both creative web design skills and strong technical skills to join our team as a web designer & developer.  To be successful, you will have experience with custom WordPress designs using Divi builder (no templates!), customizing Shopify websites, as well as development & go live.  If you are highly responsive, have experience designing and developing WordPress and Shopify web projects, have an upbeat attitude, excellent communication skills in English, time management skills, a bias for action, attention to detail, and a passion for developing beautiful, original websites, then read on!  It’s an …

Job description We are looking for a relationship-focused individual to join our team as a graphic designer.  In this role, you will create a full array of designs, including: Custom illustrated logos Custom infographics Custom lettering & typography Custom website icons Anime style portraits Original designed logos (no templates) Logo animations Canva social media graphics Flyer design Landing page design Infographics Video thumbnails Podcast graphics Custom Google Slides or Powerpoint presentations Animated typography Animated ads Explainer videos Video editing Please note that your portfolio must include samples of each of these areas of design to be considered for an interview. …

We are looking for a relationship-focused individual to join our team as a website creative manager.  In this role, you will lead the creative conversation with clients on their website look and feel, prepare the creative brief, and coordinate with our web design and development team to ensure the timely and successful completion of the project that meets our client’s expectations.  The responsibilities will include client email, chat, and Zoom communications.   If you are a natural extrovert with experience implementing WordPress with Divi builder, and Shopify web projects, have an upbeat attitude, excellent communication skills in English, time management …

We are looking for a relationship-focused individual to join our team as a digital marketing strategist.  The responsibilities will include following up with warm leads to conduct initial exploratory calls, followed by digital reviews, negotiations, and contracting with new clients.  This is more of a consulting than a sales position because we want to thoughtfully recommend the appropriate set of services for our clients, without pressuring them to sign up for more than is comfortable.  We must strike a balance between recommending solutions that will drive results and prioritizing according to the client’s budget.  For this reason, this is a …

We are looking for a relationship-focused individual to join our team as a website client success manager.  The responsibilities will include client email, chat, and Zoom communications, and acting as the liaison between clients with website projects, and our technical web development team members.   If you are a natural extrovert with experience managing WordPress web projects, an upbeat attitude, excellent communication skills in English, time management skills, can rally team members around client goals, plus you’re the right cultural fit for our company, then we’re willing to train you. It’s an incredible opportunity to learn and grow within a …

Marketing Client Success Manager (Bilingual)   Job description We are looking for a relationship-focused individual to join our team as a marketing client success manager.  The responsibilities will include client email, chat, and Zoom communications and acting as the liaison between client requests and our growth and delivery team members.   It will also include researching and presenting marketing and business plans to clients.  If you are a natural extrovert with an upbeat attitude, excellent spoken and written communication skills in both English and Spanish, time management skills, experience working in a marketing agency or similar company, and can rally team …

Job description We are looking for a detail-oriented individual to join our team as a marketing project administrator.  The responsibilities will include setting up projects and tasks in our Asana project management software, assigning tasks and hours according to established budgets, and unblocking team members to keep projects progressing on time.   If you have an upbeat attitude, excellent communication and time management skills, a high degree of tenacity, and consider yourself an Asana experienced user, plus you’re the right cultural fit for our company, then we’re willing to train you. It’s an incredible opportunity to learn and grow within …