Retweeting protocol for small business owners

What’s the proper protocol for re-tweeting when you own a small business? I am frequently asked by my clients what is the correct way to re-tweet. Here are some helpful hints that I have compiled: Following the User. You shouldn’t automatically assume that you are already following this particular user, so make sure by checking your account. If that user was interested enough to share your content, then you should reciprocate when appropriate. Look at their profile to see if they’re a person or organization you’d like to follow and if so, then add them. List the User. If you …