There is no one size fits all marketing strategy for medical and other healthcare professionals because each area of healthcare has a different target market, and each practice stands out in their own way. But healthcare marketing plans share some common attributes.
Healthcare Marketing Begins With Your Growth Objectives
- Do you have as many patients as you can handle and simply need to keep the calls coming or are you looking to grow your practice?
- How many calls are you getting today from your website? What about your social media?
- What are your most profitable types of patients? What would you like more of? How much is a new patient worth to you? These are important to assess your marketing budget.
- Does your practice have a focus? Are there particular health issues you specialize in? In which wellness areas do you typically see the most impressive results based on your protocols? Do you focus more on prevention, on acute or chronic health issues?
Healthcare Marketing Fundamentals
Next Level Healthcare Marketing
In the enlightened words of Yoda: “Do or do not, there is no try!” You folks just DO a great job! Like he said, there is no try.”
Dr. Michael Newman,