Your audience is becoming increasingly visual, and videos are a great way to connect. Last year, there was a 24% increase in video traffic: - Videos are 65% of internet traffic - 72% of consumers prefer to learn about products & services from videos - If content is presented in video, users will retain 95% of the information - Companies will increase their budget by an average of 25% per year - 80% of LinkedIn users watch videos with the sound off (use subtitles!!) - Videos posted on social media are viewed 48% more - 90% of people will discover new brands while on YouTube - TikTok is the most downloaded app globally - Videos under 90 seconds have a 50% retention rate - A mix of long and short-form videos will increase recall and brand awareness