Legal Marketing
Your Law Firm’s Growth Strategy: Ready to Launch in Just 7 Days
Increase Website Traffic
From Paid Search
Get Found Organically
From SEO-optimized blog content and backlinks
Social Media. Establish Credibility.
Increase reach and audience engagement
Paid Ads - Drive Quality Leads
Most law practice areas are highly competitive, and paid ads are a key top-of-funnel strategy. We optimize your ad spend between Google, social media, and even video streaming platforms like YouTube, Netflix, and Hulu to reach your target clients.
Website That Converts
Your website needs to load in 3 seconds or less, look great on mobile, and tell your story in a way that sets you apart from other law firms. Storytelling is our specialty, and we’ll deliver a message that resonates with your prospects.
Local SEO - Be Found Easily
Your firm needs to be on the map. This is accomplished by creating keyword-rich listings in hundreds of online directories, and by optimizing your website for local search. It is one of the most cost-effective and fastest ways to be found.
Newsletter & Blog - Connect and Convert
A newsletter is a perfect way to connect with clients, prospects, and fellow attorneys by sharing valuable content, professional referrals, and being top-of-mind when they need legal help.
Social Media - Engage with Clients
We optimize your presence on LinkedIn, YouTube, TikTok, and Twitter to build trust and engage with your target audience, demonstrating your credibility and authority in the legal field.
Law Firm Organic Marketing
Some law firms invest in paid ads to drive leads, while others double down on organic growth, including networking, speaking events, social media engagement, and SEO. For RRBH Law, we took the organic approach. Our team went to work to develop the practice brand, website, social media presence and personal brands for the individual attorneys and the firm, local and website SEO, a newsletter, and regular blogs. Over the years, we have run storm-specific campaigns, print, and grassroots efforts. We also record quarterly videos to boost social media engagement. We find that we can capture sufficient content during these shoots to make an impact on social media, with minimal demands on the parters’ time.
Our approach to
Legal Marketing
Are you networking? Do you take full advantage of the handfuls of business cards you collect or do they sit on your desk? A CRM system is a perfect tool to automate nurturing those leads. Send customized emails that look like you fired them off from your account personally. Ask for referrals and testimonials, automate aspects of your new client onboarding. Did an initial consultation not close? Send an automated check-in. Need to send cold emails that actually get delivered? We do that too!
Do you have Avvo and LinkedIn profiles? Do they have positive reviews? Are you active daily on LinkedIn, Facebook, Instagram & Twitter?
Visibility is the first step, but you want to network online the same way you network at events. Join legal and community online groups, comment on posts, share, and make connections. Out in the community? Share pictures! Overwhelmed? We’re great at creating content and engaging on your behalf!
This involves optimizing the load speed of your legal firm’s website (like an untuned car, it will slow down over time), making changes to the code to be more search engine friendly, and optimizing your content for target legal keywords. A proper legal SEO strategy will help your Adwords campaign perform better and cost you less per click.
People really do care what others think, even when it comes to choosing an attorney. The more 5-star reviews you have on Avvo, Facebook, and Google, the more confident a client will be in retaining you. Even if they find out about you elsewhere, you can be sure they are checking you out online.
Legal Marketing
Projects
View how we've helped brands like yours.
Complete brand launch
Organic Impressions / Month
150K
RRBH Law
Legal Marketing
Our results.
Hear what our clients have to say about out team and our services.
Helena Farber
Farber Law
Moncy Blanco-Herrera
RRBH Law
Brandy Abreu, ESQ
AM Law
Moises Saltiel, ESQ
Founder @ Saltiel Law Group
ZenChange has helped us with all of our marketing. They helped us expand our presence, as we had none at all. More than anything, they also taught me how to do digital marketing and social media. They’ve been a great partner to work with, and they’re a lot of fun!
Moises Saltiel
ESQ, Saltiel Law Group
Diane and her team are magically amazing. If you need to take your business to the next level painlessly- give them a try. You won’t regret it!
Brandy Abreu
AM Law
Choose the right service for you.
We offer services that will help you grow your business.
Video
Capture & Engage.
Content strategy
Video shoots
Professional editing
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Paid Advertising
Generate Leads & Sales.
Paid Search (PPC)
Social Media Advertising
Display Advertising
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CRM & Marketing Automation
Streamline & Optimize.
CRM Implementation & Management
Marketing Automation Workflows
Email Marketing
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Podcasts
Reach New Audiences.
Podcast Strategy & Planning
Podcast Production & Editing
Podcast Promotion & Marketing
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Graphic Design
Expand Your Identity
Creative assets
Social Media and Video Assets
Presentation and Print Assets
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Newsletters & Blogs
Nurture Your Audience + Google.
Keyword research
Copywriting & Design
Catchy emails & Ongoing optimization
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Copywriting
Create a Compelling Message.
Website & SEO copy
Create asset copy
Professional bio copy
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Social Media
Build Follower Relationships.
Social Media Strategy & Engagement
Content Creation
Social Media Ads
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SEO Services
Get Found Organically
SEO Keyword Research
Competitive Niche Identification
Local SEO + Web Localization
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Web Design
Drive Leads & Sales with High-Performing Websites.
Website Design
Website Redesign
Website Maintenance
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