Home Services Marketing
Your Home Services Growth Strategy: Ready to Launch in Just 7 Days
Google, Social Media & Programmatic Ads
This should be your #1 home services marketing strategy for growing your business. If you Google how you would like to be found and see your competitor’s ads then you’ll need to be there too. We have home services clients seeing a 400% ROI on their Adwords spend.
Home Services Marketing Begins With Your Growth Objectives
Do you have as many customers as you can handle and simply need to keep the calls coming or are you looking to grow your business?
How many calls are you getting today from your website? What about your social media? Other channels? Not sure? We can help.
What are your most profitable types of service calls? What would you like more of? How much is a new customer worth to you? Will they repeat? These are important to assess your marketing budget.
Does your home service company have a focus? Do you have a strong go-to-market message that sets you apart?
What offer do you use to get customers to try you for the first time?
Our approach to
Home Services Marketing
Do you take full advantage of the visitors who come to your website? Are you re-engaging with past customers? A CRM system is a perfect tool to automate nurturing those leads. Send customized emails that grab attention, share service tips and add value. Ask for referrals and testimonials, automate aspects of your new customer on-boarding. Did an estimate not close? Send an automated check in. Is it time for a 6 month service call? Send an automated reminder.
Do you have positive reviews on Facebook and Google? Are you active daily on Facebook, Google+, Instagram & Twitter? Post tips, pictures of jobs, happy customers and coupons.
Visibility is the first step but you want to really connect with the social media community to get the word out. Join community online groups where you customers hang out, comment on posts, share and make connections. Out in the community? Share pictures! Can you profile customers? Share testimonials? Run contests?
This involves optimizing the load speed of your home services company website (like an untuned car it will slow down over time), making changes to the code to be more search engine friendly and optimizing your content for target legal keywords. A proper home services SEO strategy will help your Adwords campaign to perform better and cost you less per click.
People really do care what others think, especially when it comes to choosing a home services provider. The more 5-star reviews you have on Angie’s List, Homeadvisor, Facebook and Google, the more confident a client will be to retain you. Even if they find out about you elsewhere you can be certain they are checking you out online.
On your website show professional photos of you working with clients. Shoot 1-2 minute videos for your website and social media of you providing home service tips, sharing a story of a customer who did or didn’t do something that either saved them or caused issues, or of a customer saying nice things about you. Visitors to your website or social media should get a feel for what it would be like to have your service reps in their home.
Find a way to regularly connect with your customers, prospects and referral partners by sharing a monthly newsletter with your blog excerpt, pictures of members of your company in the community or with customers and tips..and a coupon or “member discount”. Remaining top of mind will help with professional referrals and being the home services company a customer will call when they have a need.
Our results.
Hear what our clients have to say about out team and our services.
Choose the right service for you.
We offer services that will help you grow your business.
Video
Capture & Engage.
Content strategy
Video shoots
Professional editing
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Paid Advertising
Generate Leads & Sales.
Paid Search (PPC)
Social Media Advertising
Display Advertising
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CRM & Marketing Automation
Streamline & Optimize.
CRM Implementation & Management
Marketing Automation Workflows
Email Marketing
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Podcasts
Reach New Audiences.
Podcast Strategy & Planning
Podcast Production & Editing
Podcast Promotion & Marketing
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Graphic Design
Expand Your Identity
Creative assets
Social Media and Video Assets
Presentation and Print Assets
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Newsletters & Blogs
Nurture Your Audience + Google.
Keyword research
Copywriting & Design
Catchy emails & Ongoing optimization
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Copywriting
Create a Compelling Message.
Website & SEO copy
Create asset copy
Professional bio copy
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Social Media
Build Follower Relationships.
Social Media Strategy & Engagement
Content Creation
Social Media Ads
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SEO Services
Get Found Organically
SEO Keyword Research
Competitive Niche Identification
Local SEO + Web Localization
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Web Design
Drive Leads & Sales with High-Performing Websites.
Website Design
Website Redesign
Website Maintenance
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