Services
SEO is a strategic marketing initiative that over time will reduce what you spend on advertising as your business will appear higher in natural search results. It will boost the results of your social media and online advertising campaigns to bring more leads to the top of your sales funnel. Your social media and organic brand searches will also help boost your SEO.
Our approach to
SEO
How SEO Works
- Google expects your web page to load in 3 seconds or less, otherwise your ranking is penalized. - Google expects your website to be mobile-friendly. This means that content should automatically be stacked vertically for easy scrolling without “stretching” to view the pages. - Google needs help indexing all of your website. You need a site map as well as page cross-links. - Google cares about the number and quality of reviews you have. The ZenChange online review management service is the perfect complement to SEO. - Google cares about social proof. Do you have social media buzz? Check out ZenChange social media management. - Google cares about local listings. See ZenChange Local SEO service. - Google LOVES content. The more, the better, but it must be optimized for the specific keywords on which you want to rank. Yep, we do that! - Visitors care about the look and feel of your website. Is it inviting? Does it have lots of relevant content to review? Is there a call to action? Can they quickly find your contact info without clicking or scrolling? Is it worth it for them to leave you their contact information? Are people searching for your brand name online? Google loves that!
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Google Cares
When people looking for your products or services enter search terms, the search engines will return the results that are the closest match, on websites with social proof, lots of great reviews, and that will load quickly and keep people on page longer to deliver the best user experience.
What we do for Small Business SEO
- ZenChange will take a look under the hood of your website. We may need to do a 1-time cleanup before we begin monthly service, depending upon it’s condition. Just like a car, your website needs maintenance. Without it, your tune up may be more intense. - We’ll optimize your website technically so it loads quickly. This involves us going very deep into your code to move or remove scripts and make the order in which various elements load more efficient. - We’ll perform a keyword analysis and optimize your content for those keywords. This involves us going into each web page, changing the META data and editing your content so it will rank better. We’ll write new keyword rich content to help you to rank for our target keywords.
Choose the right service for you.
We offer services that will help you grow your business.
Video
Capture & Engage.
Content strategy
Video shoots
Professional editing
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Paid Advertising
Generate Leads & Sales.
Paid Search (PPC)
Social Media Advertising
Display Advertising
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CRM & Marketing Automation
Streamline & Optimize.
CRM Implementation & Management
Marketing Automation Workflows
Email Marketing
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Podcasts
Reach New Audiences.
Podcast Strategy & Planning
Podcast Production & Editing
Podcast Promotion & Marketing
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Graphic Design
Expand Your Identity
Creative assets
Social Media and Video Assets
Presentation and Print Assets
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Newsletters & Blogs
Nurture Your Audience + Google.
Keyword research
Copywriting & Design
Catchy emails & Ongoing optimization
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Copywriting
Create a Compelling Message.
Website & SEO copy
Create asset copy
Professional bio copy
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Social Media
Build Follower Relationships.
Social Media Strategy & Engagement
Content Creation
Social Media Ads
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Web Design
Drive Leads & Sales with High-Performing Websites.
Website Design
Website Redesign
Website Maintenance
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Branding
Establish Your Identity.
Brand identity (logo, message, mission, vision & values)
Colors, typography, shapes & images
Brand guide
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