Industry Solutions
Wine and Spirits Marketing
Building a wine or spirits brand is not just about the product. It is about fostering a community of passionate enthusiasts. The most successful wine and spirits brands today are storytellers first. They have a distinct point of view, a loyal community, and a consistent presence across the channels where their audience lives.
ZenChange helps wineries, distilleries, wine bars, and spirits brands tell their unique story, connect with their target audience, and drive engagement. Whether you want to attract visitors to your tasting room, grow your wine club, boost online sales, or expand your distribution, our team builds the marketing systems to get you there.
Increase Website Traffic
From paid search
Get Found Organically
From SEO-optimized blog content and backlinks
Social Media. Build Your Community.
Increase reach and audience engagement
The Strategy
How a Marketing Plan Fast-Tracks Your Brand Growth
Every wine and spirits brand is different. We build your strategy around your distribution model, your audience, and your growth goals.
Paid Ads: Maximized Reach
Competition for attention in wine and spirits can be intense. We find any audience who has searched for your products, fits the right demographic, and may have physically visited a relevant location within the past 3 years to within 200 feet. We optimize your spend across Google Ads, social media, and video streaming platforms like YouTube, Netflix, and Hulu.
Learn More →A Website That Converts
Your website needs to load in 3 seconds or less, look incredible on mobile, and sell your story in a way that sets you apart. Storytelling is our specialty. We spend time with you to understand what truly sets your brand apart and deliver a message and experience that resonates with your audience and drives action.
Learn More →Local SEO: Be Found Easily
Your business needs to be on the map. We create keyword-rich listings in hundreds of online directories and geo-optimize your website. For tasting rooms and retail locations, local search is often the highest-ROI channel in your marketing mix.
Learn More →Social Media: Build Your Community
We create video content that allows your prospective customers and partners to get to know you before they get to know you. We demonstrate your credibility, answer FAQs, host virtual tastings, and engage your audience in a way that builds a passionate, loyal community around your brand.
Learn More →Newsletter and Blog
Regularly connect with your guests, prospects, and community members by sharing a monthly newsletter featuring your blog, upcoming events, recipes, tips, team stories, and video content. Remaining top of mind drives club memberships, event bookings, and retail sales.
Learn More →Branding and Packaging
In wine and spirits, brand identity is everything. From your label design and tasting room aesthetic to your digital presence and event collateral, we build brand systems that communicate quality, story, and category authority. We help you look the part at every touchpoint.
Learn More →Our Approach
Wine and Spirits Organic Marketing
Building a wine or spirits brand is about fostering a community of passionate enthusiasts. We help you tell your unique story, connect with your audience, and drive the kind of engagement that builds lasting brand equity. For Curious Cork, we built their entire digital presence from scratch and achieved 37K organic impressions in 6 months with a 70% email open rate.
CRM: Capture and Nurture Your Audience
Do you capture guest emails and phone numbers to continue the conversation? A CRM system automates nurturing those relationships. Send personalized emails, ask for referrals and testimonials, invite guests to join your club or mailing list. Did an event booking not close? Send an automated check-in. We set up GoHighLevel for wine and spirits brands to convert interested guests into loyal customers.
Community Engagement
Visibility is the first step, but you want to network online like you do at events. Join wine and spirits community groups, comment on posts, share, and make connections. Host live tastings, demonstrate recipes, and interview experts and community leaders. Out in the community? Share pictures and videos. Overwhelmed? We are great at capturing content and engaging on your behalf.
Reputation Management
People care what others think, especially when it comes to wine and spirits. The more 5-star reviews you have on Facebook, Google, Yelp, and wine review sites, the more confident a guest will be in visiting, buying, or booking an event. We implement automated review generation campaigns and help you maintain a strong online reputation.
Programmatic and Display Advertising
Gain visibility with your target audience through digital signage at hotels, salons, restaurants, and more. With zip-code-level targeting, even modest budgets can make a meaningful impact in driving tasting room foot traffic and online sales.
37K
Organic Impressions in 6 Months | Curious Cork
70%
Email Open Rate | Curious Cork Newsletter
100%
Complete Brand and Digital Launch from Ground Zero
Our Work
Wine and Spirits Brands We Have Helped
From wine bars to tequila startups, we have helped brands build their digital presence and grow their communities.
Curious Cork
Wine Bar and Restaurant, Central Florida
37K
Organic impressions in 6 months
70%
Email open rate
We built their complete digital presence from the ground up: brand identity, website, social media, and email marketing system. The result was explosive organic growth and a loyal email community that drives covers every week.
"At Curious Cork Wine and Provisions we cannot recommend enough Diane and her company. We are a new concept start up wine bar. Diane has expertly guided us from day one with everything we need regarding marketing. Because of Diane the response to our concept has been amazing! Everywhere I go I mention Curious Cork and everyone knows who we are."
Bob Flynn
Co-Founder, Curious Cork
Unlock Beverages
Spirits Portfolio Company
We partnered with Unlock Beverages to develop their brand positioning, digital presence, and marketing strategy across their portfolio of spirits brands. From website design to social media and content strategy, we helped them build the foundation for growth in a competitive market.
Case Study
Inspiro Tequila
Additive-free premium tequila: marketing strategy and brand positioning
What We Offer
Choose the Right Services for Your Brand
Every engagement starts with a marketing plan. We then build the services around your brand goals.
Marketing Plan
Start With Strategy.
- Brand and competitive analysis
- Channel and audience strategy
- Budget and ROI planning
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Branding
Build a Brand People Love.
- Label and packaging consultation
- Digital brand identity
- Brand guide
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Website Design
Tell Your Story Online.
- Wine club and e-commerce integration
- Tasting room booking pages
- Mobile-first design
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Social Media
Build Your Community.
- Content creation
- Live tastings and events
- Influencer and UGC strategy
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Paid Advertising
Reach Your Audience.
- Google Ads
- Instagram and Facebook ads
- Programmatic display
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CRM
Grow Your Wine Club.
- Guest database management
- Event and club email campaigns
- Birthday and anniversary automations
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Video
Bring Your Brand to Life.
- Tasting room and winery tours
- Winemaker and founder content
- Social media reels
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Newsletters and Blogs
Stay Top of Mind.
- Monthly newsletter
- Pairing and recipe blogs
- Event announcements
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SEO Services
Get Found by Wine Lovers.
- Local SEO for tasting rooms
- Wine keyword targeting
- Google Business optimization
Learn More