Content Writing

When re-branding or re-positioning your company for growth, we build on your Unique Selling Proposition from your Marketing Plan. We will help develop a compelling strategy to include communication, product, pricing, channel, and distribution. We will help you develop a brand positioning statement to include your target clients, market, your brand promise, and why anyone should believe your promise. Your positioning should connect with the emotions of your target clients, creating lasting memories of your brand.

We will also develop your elevator pitch, which is your 10 to 30 second verbal business card. It is your response to "what do you do?" intended to spark interest and engage conversation. It should be interesting and inspire the next step. We will create a slightly longer, written version of your pitch that becomes your company description key paragraph, used on your website, in directories, press releases, and in other written communications and business listings.

A good elevator pitch should entice the listener, disarm them with something they hadn't thought of or a unique approach, and end with an opening for them to discover more. It must sound true to you and roll off your tongue while capturing the listener's attention.

But your content doesn't end there. We can help write a professional bio, ensure that your feature sheets, brochures, and handouts are synchronized with your message, and even update the written content across your entire website. Working with another web designer? No problem. We are happy to collaborate and provide them with the written content to best position your brand.