Services
Newsletters and Blogs
As a small business, email marketing by sending a newsletter is one of the most cost-effective ways to connect with your audience. A great newsletter starts with a great blog, which gets the fresh, SEO-optimized content Google loves onto your website.
We make blogging and newsletters easy! Need a custom solution? Contact us to create a package sized for your small business needs.
Connect With UsWhy it matters
The Case for Consistent Blogging
You've heard that people go online to search out information and that it would be good to portray yourself as an expert. You've heard that Google only indexes original content, so you can't copy someone else's material or use autofeed services. So why aren't you doing it? The most common answer we hear: lack of time.
Sure you mean to do it. You even understand intellectually how important it is. But the tugs you feel from clients and staff just seem to pull harder. Blogging can be one of the most effective ways of capturing attention online, with the added bonus of repurposing content as a white paper, lead magnet, presentation, or post.
45%
More Website Traffic
Businesses that publish more than 20 blog posts report up to a 45% increase in website traffic.
2×
Leads When Blogging 2x/Week
Leads almost double when blogging frequency increases from once to twice per week.
2×
Traffic When Blogging Daily
Daily blogging can double your website traffic by keeping Google regularly crawling your site.
Our approach to Newsletters
What We Do
You probably hate all of those impersonal emails that ask you to buy something from a complete stranger. Well, that's not what you are going to send. A loyal list of followers needs to receive value from your newsletter. And value means providing content with tips, advice and insights. It doesn't hurt to have some entertainment value thrown in.
When you're sending a newsletter, your purpose is to keep your brand top of mind with the people on your list. They may not have a need for your services immediately, but they will, and you're more likely to be the one they remember. You're also trying to drive more traffic to your website. You don't give away the entire meal in your newsletter; you offer appetizers with a click through to your website to dine on more great content.
Generally we recommend sending your newsletter monthly. More frequent campaigns are best personalized via your CRM system.
Top emotional triggers that catch attention
- ✓Belonging and having a sense of community
- ✓Hope and expectations
- ✓Guilt — how to make something right
- ✓Vanity — flattery over smart decision making
- ✓Fear — what will happen if they don't take action
- ✓Greed for wealth or power
Newsletters and Blogs
Our Services
01
Blogs and Articles
- ✓Keyword Research
- ✓Target Audience
- ✓Content Calendar
- ✓Original Copy
- ✓Professional U.S. Editing
- ✓SEO Optimization
02
Newsletters
- ✓Multiple CRMs
- ✓Graphic Template Design
- ✓Compelling Subject Line
- ✓Personalized Intro
- ✓Share Blog Snippet
- ✓Other Value Added Content and Updates
- ✓List Cleaning
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Other Services We Offer
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- SEO Keyword Research
- Competitive Niche Identification
- Local SEO + Web Localization
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Establish Your Identity.
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