Small Business Marketing & Operations Consulting
Compelling Market Positioning – On and Offline
We work primarily with small business owners to establish a clear and compelling brand message and business strategy that will resonate with your target market and focus your team. We’ll guide you from your vision and business model to an engaging presence, on and offline. We’ll show you how to make your business more efficient and effective. We’ll help you to make the right process and technology decisions and we’ll roll up our sleeves to make the changes with you. We’ll give you a beautiful online presence and help you to engage with your target audience socially.
305-702-0112
What We Do
“I’m thrilled with the positive results I’ve gained.”
“Highly knowledgeable in a wide variety of market strategies, Diane has truly made a difference in my business’ growth and visibility. She walks her talk and is a go-getter! Loaded with new ideas and up to date on the latest Internet marketing techniques and forums, Diane is also intuitive, kind, caring and supportive. She has helped me gain valuable unique perspectives on my skills, expertise and passion within the context of marketability, reach and quality of service. Diane is very much in tune with my vision, holistic principles and high business standards. I love working with her.” – Alicia Sirkin, BFRP
Marketing Done Right
Whether we’re building you a beautiful website, writing content, creating compelling graphics, managing your social media or your pay-per-click campaign, we take the time to get to know your business and develop an effective marketing strategy. Most of our business comes to us through word-of-mouth so we take what we do for you very seriously. You work hard for your money and we will help you to make wise marketing investments. Many marketing firms can show you pretty pictures, but we can take you from a business & marketing plan to define your target market niche, to executing your online and offline growth strategy. We provide performance metrics to back up what we do and we are very transparent when it comes to cost. We are not your typical marketing firm.
From The Blog
After Irma Small Businesses Struggle To Reopen
After Irma - The Struggle To Rebuild Florida Small Businesses Hurricane Irma plowed thorough the entire state of Florida over the weekend, leaving millions of residents without electricity. Florida prepares itself for days, and maybe [...]
SEO Basics 2017: What Google Likes And Where To Start
Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing. So without further fanfare, here are the ZenChange SEO Basics 2017. [...]
2 Simple Reasons You Should Add Video to Your Social Media Marketing Strategy
I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, it can make a very big difference. In fact, I’ve seen [...]
3 Ways To Throw Your Money Away On Advertising
Before you react and think that this is post about how much I hate advertising, it isn't. In fact, I think advertising can be a great source of leads and brand awareness for a business. [...]
Finally…Video That’s Affordable For Small Business!
Read Some Of Our Success Stories
Examples Of Work We Do
Create a marketing strategy
Develop buyer personas
Define company vision and mission
Evaluate business strengths, weaknesses, opportunities & threats
Business competitive analysis
Client surveys
Identify market niche
Evaluate organization design
Establish performance metrics
Promotional Postcard Graphic Design
Facebook Ad Graphic Design & Maintenance
EDDM Mail Drop Setup
Create Printable Bio Sheets
Write a compelling bio
Manage Social Media Responses
Update Google & Other Online Company Listings
Drip eMail Campaigns
Infusionsoft CRM Implementation
Infusionsoft CRM Consulting
Business Plans
Business Process Efficiency Consulting
Business Process Tool Review
Business Process Automation
BigCommerce Website Design
BigCommerce Website Maintenance
Shopify Website Design
Shopify Website Maintenance
Website SEO Audit
Website SEO Consulting
Website content updates
Create Facebook event listings
Setup Facebook Groups
Facebook Ads Campaign
WordPress Website Design
WordPress Website Maintenance
Wix Website Maintenance
Squarespace Website Maintenance
Social Media Content Marketing
Blog Writing
Create Infusionsoft Newsletter
Create Constant Contact Newsletter
Create Mailchimp Newsletter
Create Zoho Newsletter
Create iContact Newsletter
Image Posts For Social Media
Banner Graphic Design For Social Media
Automate following up after networking events
Automate client satisfaction surveys, referrals & testimonials
Creating workshops to drive leads