Southern Crop
Southern Crop leads the Mississippi cannabis industry with pharmaceutical-grade quality. Our commitment to innovation ensures our products are unmatched.
Category
Cannabis Marketing
Services
Fractional CMO, Website, Social Media, Email, Podcast, Printed merch.
Client
Southern Crop
Challenge
How to grow a cannabis cultivation & processing brand and balance leading edge science with community connection.
Solution
Fractional CMO services to align with executive team on marketing and brand segmentation strategy. Rebranded website with new content, social media and email. Launched podcast to demonstrate expertise while connecting with community. Support for grassroots marketing including merch and print for events. Sizzle reels and social media video shoots.
Results
Sales growth and increased market penetration
Early traction with podcast for cannabis community engagement
Videos as effective tools to support B2B sales team
Social media account growth