Southern Crop

Southern Crop leads the Mississippi cannabis industry with pharmaceutical-grade quality. Our commitment to innovation ensures our products are unmatched.

Category

Cannabis Marketing

Services

Fractional CMO, Website, Social Media, Email, Podcast, Printed merch.

Client

Southern Crop

Challenge

How to grow a cannabis cultivation & processing brand and balance leading edge science with community connection.

Solution

Fractional CMO services to align with executive team on marketing and brand segmentation strategy.  Rebranded website with new content, social media and email.  Launched podcast to demonstrate expertise while connecting with community.  Support for grassroots marketing including merch and print for events.   Sizzle reels and social media video shoots.

Results

  • Sales growth and increased market penetration

  • Early traction with podcast for cannabis community engagement

  • Videos as effective tools to support B2B sales team

  • Social media account growth

Kind words from

Southern Crop

Joe Calvin

Southern Crop

Joe Calvin

Southern Crop

Joe Calvin

Southern Crop

Alec Pagliaro

CRO @ Southern Crop

Alec Pagliaro

CRO @ Southern Crop

Alec Pagliaro

CRO @ Southern Crop

ZenChange Marketing has really helped us elevate across the entire company, not only on the retail side but wholesale as well. They have helped us get involved in avenues we never thought about, including a podcast to reach our end consumer. They have identified areas where we need to improve internally, helping us to build message and core values to elevate and deliver what’s behind our brand. They worked with us to identify how to tailor our products to our target consumers. They know how to put all of the puzzle pieces together. They have dedicated a tremendous amount of time and effort to working with us, holding us accountable to delivering on time, and we needed that. Southern Crop and ZenChange? To me it’s all one and the same!

Joe Calvin
Head of Sales @ Southern Crop

ZenChange Marketing has really helped us elevate across the entire company, not only on the retail side but wholesale as well. They have helped us get involved in avenues we never thought about, including a podcast to reach our end consumer. They have identified areas where we need to improve internally, helping us to build message and core values to elevate and deliver what’s behind our brand. They worked with us to identify how to tailor our products to our target consumers. They know how to put all of the puzzle pieces together. They have dedicated a tremendous amount of time and effort to working with us, holding us accountable to delivering on time, and we needed that. Southern Crop and ZenChange? To me it’s all one and the same!

Joe Calvin
Head of Sales @ Southern Crop

ZenChange Marketing has really helped us elevate across the entire company, not only on the retail side but wholesale as well. They have helped us get involved in avenues we never thought about, including a podcast to reach our end consumer. They have identified areas where we need to improve internally, helping us to build message and core values to elevate and deliver what’s behind our brand. They worked with us to identify how to tailor our products to our target consumers. They know how to put all of the puzzle pieces together. They have dedicated a tremendous amount of time and effort to working with us, holding us accountable to delivering on time, and we needed that. Southern Crop and ZenChange? To me it’s all one and the same!

Joe Calvin
Head of Sales @ Southern Crop

ZenChange Marketing has really helped us elevate across the entire company, not only on the retail side but wholesale as well. They have helped us get involved in avenues we never thought about, including a podcast to reach our end consumer. They have identified areas where we need to improve internally, helping us to build message and core values to elevate and deliver what’s behind our brand. They worked with us to identify how to tailor our products to our target consumers. They know how to put all of the puzzle pieces together. They have dedicated a tremendous amount of time and effort to working with us, holding us accountable to delivering on time, and we needed that. Southern Crop and ZenChange? To me it’s all one and the same!

Joe Calvin
Head of Sales @ Southern Crop

Increase in organic web traffic from SEO

172%

PPC cost to deliver high converting leads

Saved 40%

Custom Plumbing

Home Services Marketing

Increase in organic web traffic from SEO

172%

PPC cost to deliver high converting leads

Saved 40%

Custom Plumbing

Home Services Marketing

Increase in organic web traffic from SEO

172%

PPC cost to deliver high converting leads

Saved 40%

Custom Plumbing

Home Services Marketing

Increase in organic web traffic from SEO

172%

PPC cost to deliver high converting leads

Saved 40%

Custom Plumbing

Home Services Marketing

Organic Impressions in 6 Months

37K

Email open Rate

70%

Curious Cork

Wine & Spirits Marketing

Organic Impressions in 6 Months

37K

Email open Rate

70%

Curious Cork

Wine & Spirits Marketing

Organic Impressions in 6 Months

37K

Email open Rate

70%

Curious Cork

Wine & Spirits Marketing

Organic Impressions in 6 Months

37K

Email open Rate

70%

Curious Cork

Wine & Spirits Marketing

Complete Rebrand & Audience Building

Sales Increase in 3 Months

3x

The Half OZ

Cannabis Marketing

Complete Rebrand & Audience Building

Sales Increase in 3 Months

3x

The Half OZ

Cannabis Marketing

Complete Rebrand & Audience Building

Sales Increase in 3 Months

3x

The Half OZ

Cannabis Marketing

Complete Rebrand & Audience Building

Sales Increase in 3 Months

3x

The Half OZ

Cannabis Marketing

Brand repositioning before & after COVID

Social Media Engagement on AI SaaS Brand Launch

+120%

Scrivas

Healthcare Marketing

Brand repositioning before & after COVID

Social Media Engagement on AI SaaS Brand Launch

+120%

Scrivas

Healthcare Marketing

Brand repositioning before & after COVID

Social Media Engagement on AI SaaS Brand Launch

+120%

Scrivas

Healthcare Marketing

Brand repositioning before & after COVID

Social Media Engagement on AI SaaS Brand Launch

+120%

Scrivas

Healthcare Marketing

Limited Time Offer

Free Marketing Plan

Get a Free Marketing Plan that will help you skyrocket your business!

Identify your Target Market

Identify your ideal customers, their needs, problems and values.

Target Your Ideal Customers

Utilize market research to map out a strategy to reach your target audience.

Limited Time Offer

Free Marketing Plan

Get a Free Marketing Plan that will help you skyrocket your business!

Identify your Target Market

Identify your ideal customers, their needs, problems and values.

Target Your Ideal Customers

Utilize market research to map out a strategy to reach your target audience.

Limited Time Offer

Free Marketing Plan

Get a Free Marketing Plan that will help you skyrocket your business!

Identify your Target Market

Identify your ideal customers, their needs, problems and values.

Target Your Ideal Customers

Utilize market research to map out a strategy to reach your target audience.