Cannabis Marketing
Your Cannabis Brand Growth Strategy: Elevate and Launch in Just 7 Days
Paid Ads
Competition for attention for cannabis brands can be intense. Paid ads are a key top-of-funnel strategy. These may include marketplaces like Weedmaps for retail, Leaflink for wholesale, as well as presence with local advocacy organizations. And what if we told you that we can find any audience who has searched for your products or services, fits the right demographic, and perhaps has physically visited any location within the past 3 years to within 200 feet and serve ads directly to their mobile device? If you can describe where to find your target clients, we can reach them! We’ll get creative with our content to keep you compliant with state regulations.
Cannabis Organic Marketing
Building a cannabis brand is about building a community as passionate about the plant as you are. It’s about telling your story in a way that resonates with your target audience and knowing how to reach them.
Whether you’re a medical card provider looking to differentiate your practice and attract new patients, a cannabis dispensary seeking to increase sales, or a cultivator or processor building brand recognition for wholesale and pull-through retail demand, we’ve got you covered!
For Southern Crop, the challenge was how to grow a cannabis cultivation & processing brand and balance leading-edge science with community connection.
Our team provided:
Fractional CMO services to guide marketing strategy
A rebranded website with new content, social media, and email.
A podcast to demonstrate expertise while connecting with the community.
Support for grassroots marketing, including merch and print for events.
Sizzle reels and social media, as well as SEO services
Our approach to
Cannabis Marketing
Do you connect with customers and patients after they visit in person or online? Do you capture their emails and phone numbers so you can continue the conversation? A CRM system is a perfect tool to automate nurturing those leads. Send customized emails that look like you fired them off from your account personally. Ask for referrals and testimonials, invite them to join your online community or follow your podcast. Did an initial lead not close? Send an automated check-in. For dispensaries, SMS is a key tactic we can automate.
Visibility is the first step, but you’ll want to network online like you do at events. Join cannabis community groups or start your own! Comment on posts, share, and make connections. Host lives where you educate your followers, and interview experts and community leaders. Out in the community? Share pictures & videos! Overwhelmed? We’re great at capturing content and engaging on your behalf!
This involves optimizing the load speed of your website (like an untuned car, it will slow down over time), making changes to the code to be more search engine friendly, and optimizing your content for target keywords.
People care what others think, especially when it comes to cannabis and related services. The more 5-star reviews you have on Facebook, Google, Reddit, and Yelp, the more confident a customer will be in buying from you. Even if they find out about you elsewhere, you can be sure they are checking you out online. Do you have a Google Business profile? Does it have hundreds of positive reviews? Are you active daily on social media reinforcing your brand reputation?
This should be a key element of your cannabis marketing strategy. Attend events, bring merch, and speak. Also get to know your business neighbors. Visiting with donuts or pizza to say hello is always welcome!
Cannabis Marketing
Projects
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We offer services that will help you grow your business.
Video
Capture & Engage.
Content strategy
Video shoots
Professional editing
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Paid Advertising
Generate Leads & Sales.
Paid Search (PPC)
Social Media Advertising
Display Advertising
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CRM & Marketing Automation
Streamline & Optimize.
CRM Implementation & Management
Marketing Automation Workflows
Email Marketing
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Podcasts
Reach New Audiences.
Podcast Strategy & Planning
Podcast Production & Editing
Podcast Promotion & Marketing
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Graphic Design
Expand Your Identity
Creative assets
Social Media and Video Assets
Presentation and Print Assets
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Newsletters & Blogs
Nurture Your Audience + Google.
Keyword research
Copywriting & Design
Catchy emails & Ongoing optimization
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Copywriting
Create a Compelling Message.
Website & SEO copy
Create asset copy
Professional bio copy
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Social Media
Build Follower Relationships.
Social Media Strategy & Engagement
Content Creation
Social Media Ads
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SEO Services
Get Found Organically
SEO Keyword Research
Competitive Niche Identification
Local SEO + Web Localization
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Web Design
Drive Leads & Sales with High-Performing Websites.
Website Design
Website Redesign
Website Maintenance
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