Industry Solutions

Attorney Marketing

The legal industry is one of the most competitive digital marketing arenas. Prospects Google attorneys before they ever make a call. They read reviews on Avvo. They watch your videos. They check your LinkedIn. If your firm is not showing up prominently and convincingly across these channels, you are handing clients to your competitors.

ZenChange has worked with personal injury firms, family law practices, immigration attorneys, criminal defense lawyers, and more. We understand the nuances of legal marketing, from compliance to competitive bidding strategies, and we build full-funnel systems that fill your intake pipeline.

Increase Website Traffic

From Paid Search

Get Found Organically

From SEO-optimized blog content and backlinks

Social Media. Establish Credibility.

Increase reach and audience engagement

The Strategy

How a Marketing Plan Fast-Tracks Your Law Firm Growth

We build data-driven legal marketing strategies that account for your practice area, geography, and competitive landscape.

01

Paid Ads: Drive Quality Leads

Most law practice areas are highly competitive and paid ads are a key top-of-funnel strategy. We optimize your ad spend between Google, social media, and video streaming platforms like YouTube, Netflix, and Hulu to reach your exact target clients by geography, demographics, and prior search behavior.

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02

A Website That Converts

Your website needs to load in 3 seconds or less, look great on mobile, and tell your story in a way that sets you apart from other law firms. Storytelling is our specialty. We will deliver a message that resonates with your prospects and builds the trust necessary for someone to hand you their legal matter.

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03

Local SEO: Be Found Easily

Your firm needs to be on the map. We create keyword-rich listings in hundreds of online directories and optimize your website for local search. Local SEO is one of the most cost-effective and fastest ways to be found by people actively seeking legal help in your area.

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04

Newsletter and Blog

A newsletter is a perfect way to connect with clients, prospects, and fellow attorneys. Share valuable content, stay top of mind for referrals, and demonstrate your authority. Google also rewards regularly updated, keyword-rich content on your site.

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05

Social Media: Engage and Build Credibility

We optimize your presence on LinkedIn, YouTube, TikTok, and Instagram to build trust and engage your target audience. Do you have Avvo and LinkedIn profiles with positive reviews? Visibility is the first step. We create content and engage on your behalf.

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06

CRM and Intake Automation

Are you networking? Do you take full advantage of the business cards you collect? A CRM system automates lead nurturing. Send personalized follow-ups, automate new client onboarding, and re-engage consultations that did not close. We set up GoHighLevel for law firms to keep your intake pipeline moving.

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Our Approach

Law Firm Organic Marketing

Some law firms invest in paid ads to drive leads, while others double down on organic growth through networking, speaking events, social media engagement, and SEO. For RRBH Law, we took the organic approach. We developed the practice brand, website, social media presence, and personal brands for the individual attorneys, plus local SEO, newsletters, and regular blogs. Over the years we have run storm-specific campaigns, print, and grassroots efforts and record quarterly videos to boost engagement with minimal demands on partner time.

01

Personal Brand for Attorneys

Individual attorney personal brands drive firm-level leads. We help attorneys build authority on LinkedIn, Instagram, and YouTube with thought leadership content, video reels, and speaking opportunities. A recognizable attorney is a referral magnet.

02

Reputation Management

People really do care what others think when choosing an attorney. The more 5-star reviews you have on Avvo, Google, and Facebook, the more confident a client will be in retaining you. We implement review generation campaigns that work automatically.

03

Technical SEO

We optimize the load speed of your firm website, make code-level changes to improve search engine friendliness, and optimize your content for target legal keywords. A proper legal SEO strategy will also help your Adwords campaign perform better and cost less per click.

04

Video for Trust and Engagement

We record quarterly video sessions to boost social media engagement and your website's conversion rate. We capture enough content in a single shoot to fuel months of social media, making minimal demands on your time as a practicing attorney.

150K

Organic Impressions Per Month | RRBH Law

100%

Complete Brand Launch from Ground Up

10+

Law Firm Websites Built and Ranked

Our Results

Hear From Some Of Our Attorney Clients

"The ZenChange team has really enhanced my website and marketing overall for my business. I am finally getting leads from my website. The team is very responsive and has creative systems in place to help with getting my niche audience. The team has great communication and I can always reach them and brainstorm with them when I have questions or concerns. You can't go wrong with hiring ZenChange."

Lindsay Chase, Esq.

Lindsay Chase Law

"The ZenChange Team is fantastic for assisting with online marketing and LinkedIn publications. Highly recommend."

Jodi Swick, Esq.

McDowell Hetherington

"ZenChange is comprised of a team of knowledgeable and enthusiastic people that are ready and willing to help you get your business noticed."

Torrey Zeno, Esq.

Zeno Law

"ZenChange has helped us with all of our marketing. They helped us expand our presence, as we had none at all. More than anything, they also taught me how to do digital marketing and social media. They have been a great partner to work with, and they are a lot of fun!"

Moises Saltiel, Esq.

Founder, Saltiel Law Group

"Diane and her team are magically amazing. If you need to take your business to the next level painlessly, give them a try. You will not regret it!"

Brandy Abreu

AM Law

"Strategic, creative, and always available. A true partner in our growth."

Moncy Blanco-Herrera

RRBH Law

"The attention to detail and customer service is unmatched. True professionals."

Helena Farber

Farber Law

"Responsiveness, initiative, smart, on trend, beyond competent. Most importantly, ZenChange has heart. Diane and her team are amazing and are helping me get my business to where I have always dreamed it could be. Don't walk, run to hire the secret to your future success. ZenChange!"

Marcia Hansen, Esq.

Shareholder, Hansen Law

Our Work

Some Of The Attorney Websites We've Built

A sample of legal and law firm websites designed and built by ZenChange.

pl-law.com/
Pacin Levine | Legal Website Design | ZenChange Marketing

Pacin Levine

Personal injury law firm with aggressive, conversion-focused design and multi-location presence.

360immigrationlaw.com/
360 Immigration Law | Legal Website Design | ZenChange Marketing

360 Immigration Law

Immigration law group with a powerful, patriotic design that builds trust with families seeking legal guidance.

cainelegal.com/
Caine Law | Legal Website Design | ZenChange Marketing

Caine Law

Personal injury and insurance litigation firm with a bold, high-contrast design built for maximum conversions.

cistarolawfirm.com/
Cistaro Law | Legal Website Design | ZenChange Marketing

Cistaro Law

Federal and state criminal defense firm with a sophisticated, authoritative design commanding credibility.

lindsaychaselaw.com/
Lindsay Chase Law | Legal Website Design | ZenChange Marketing

Lindsay Chase Law

Boutique law firm with a bold, approachable design that projects confidence and personal connection.

montonelawfirm.com/
The Montone Law Firm | Legal Website Design | ZenChange Marketing

The Montone Law Firm

Labor and employment law firm with a clean, no-nonsense design that communicates authority and accessibility.

rrbhlaw.com/
RRBH Law | Legal Website Design | ZenChange Marketing

RRBH Law

Personal injury and insurance litigation specialists with a dramatic, high-impact design built for conversions.

seybalaw.com/
Seyba Family Law | Legal Website Design | ZenChange Marketing

Seyba Family Law

Family law firm with a warm, compassionate design that reassures clients during sensitive legal matters.

theupgradelawyers.com/
The Upgrade Lawyers | Legal Website Design | ZenChange Marketing

The Upgrade Lawyers

Dynamic law firm duo with a fresh, personable design that differentiates them in a crowded legal market.

thezenolawfirm.com/
The Zeno Law Firm | Legal Website Design | ZenChange Marketing

The Zeno Law Firm

Personal injury law firm with a strong, attorney-forward design that builds trust and drives case inquiries.

nationalcallspecialists.com
National Call Intake Specialists | Legal Website Design | ZenChange Marketing

National Call Intake Specialists

24/7 intake and answering service for legal professionals with a bold, authority-driven design built to capture every case inquiry.