SMALL BUSINESS SOCIAL MEDIA ENGAGEMENT

Creating content on social media is a great start, but social media engagement is a lot like networking, only online. It takes regular, sustained effort. But don’t worry, ZenChange has you covered.

What Is Social Media Engagement?

Social media engagement is all about building relationships with your followers, and starting new relationships with others in your community who will then become your followers. You’re trying to create open and ongoing conversations that will enhance your brand and bring those who are interested into your circle.

Social media followers seek instant gratification. When they start a conversation whether it’s a “like” or a comment, they want it to be a two-way interaction. Similar people reach out to groups to find what they’re looking for and your brand needs to be there. If they complain, they expect a response in less than an hour. Regardless of the interaction, people tend to interact more when they know there is a human behind the brand. Blog posts are a great way to start a conversation. But simply posting to your own social media accounts isn’t enough. How do you increase social media engagement? First start with one of our social media packages above. They are great for adding interesting content that can be used to start conversations and will create your monthly blog and newsletter. Then add one of our social media engagement packages below to take it to the next level.

Social Media Content Level 1
$469 monthly
Social media platforms: Facebook, LinkedIn Business, 1 LinkedIn Personal, Google My Business, Twitter
5x week (20 posts)
Monthly Social Media Planning
Copywritten Captions & Strategic
Hashtag Selection
Content Curation & Scheduling
Monthly Reports w/ Analysis & Recommendations
Real Time Marketing Dashboard
Capped at 9 hours/month
Plus $299 startup fee to include social media evaluation, initial consult call, keyword analysis, setup & optimize pages, branded banner templates, and custom branded posts
 
 
 
 
 
Social Media Content + Engagement Level 2
$769 monthly
Social media platforms: Facebook, LinkedIn Business, 1 LinkedIn Personal, Google My Business, Twitter
5x week (20 posts)
Monthly Social Media Planning
Copywritten Captions & Strategic
Hashtag Selection
Content Curation & Scheduling
Enhanced Monthly Reports w/
Analysis & Recommendations
Real Time Marketing Dashboard
Comment, Share, Follow other pages
Select one: Join / Comment in FB or LinkedIn groups
Boosted Facebook Ads (ad spend not included)
Capped at 13 hours/month
Plus $399 startup fee. Includes social media evaluation, initial consult call, keyword analysis, setup & optimize pages, branded banner templates, and custom branded posts
 
Social Media Content + Engagement Level 3
$1099 monthly
Social media platforms: Facebook, LinkedIn Business, 1 LinkedIn Personal, Google My Business, Twitter
7x week (28 posts)
Monthly Social Media Planning
Copywritten Captions & Strategic Hashtag Selection
Content Curation & Scheduling
Enhanced Monthly Reports w/
Analysis & Recommendations
Real Time Marketing Dashboard
Deeper dive into overall business strategy, social media, review metrics, make recommendations to dsdrive overall growth
Comment, Share, Follow other pages
Capped at 20 hours/month
Select one: Join / Comment in FB or LinkedIn groups
Custom Campaign / Contest / Influencer Campaign (prize not included)
Boosted Facebook Ads (ad spend not included)
Plus $499 startup fee. Includes enhanced social media evaluation (social needs, target personas, competitor research), initial consult call, keyword analysis, setup & optimize pages, branded banner templates, and custom branded posts
Instagram Lite
$199 monthly
Instagram is a much more visually intensive platform to properly manage, and requires custom images sizes. This option may be added to any of our monthly plans.
2x week
Monthly Social Media Planning
Copywritten Captions & Strategic Hashtag Selection
Content Curation & Scheduling
Monthly Reports
Capped at 3.5 hours/month
Real Time Marketing Dashboard
Plus $199 one-time startup fee. Includes social media evaluation, initial consult call, keyword analysis, create & optimize business profile, branded banner templates, and custom branded posts.
 
 
Instagram Level 2
$399 monthly
Instagram is a much more visually intensive platform to properly manage, and requires custom images sizes. This option may be added to any of our monthly plans.
5x week
Monthly Social Media Planning
Copywritten Captions & Strategic Hashtag Selection
Content Curation & Scheduling
Enhanced Monthly Reports w/ Analysis & Recommendations
Real Time Marketing Dashboard
Capped at 7.5 hours/month
Plus $349 one-time startup fee. Includes enhanced social media evaluation(social needs, target personas, competitor research), initial consult call, keyword analysis, create & optimize business profile, branded banner templates, and custom branded posts.
 
 
Instagram Level 3
$599 monthly
Instagram is a much more visually intensive platform to properly manage, and requires custom images sizes. This option may be added to any of our monthly plans.
5x week
Monthly Social Media Planning
Copywritten Captions & Strategic Hashtag Selection
Content Curation & Scheduling
Enhanced Monthly Reports w/ Analysis & Recommendations
Real Time Marketing Dashboard
Campaign / Contest / Influencer Campaign (prize not included)
IG Story Creation & Posts (Posts are 2 x week)
Capped at 11.5 hours/month
Plus $449 one-time startup fee. Includes enhanced social media evaluation(social needs, target personas, competitor research), initial consult call, keyword analysis, create & optimize business profile, branded banner templates, and custom branded posts.
Instagram Follow/Unfollow
$160 monthly
The Instagram Follow Unfollow method involves following a large number of other Instagram accounts on your behalf, with the objective of gaining a follow back.
It should never be used in isolation
but when accompanied by a solid content strategy it is a highly effective method of growing your
Instagram audience size organically with real people and is a MUCH better idea than the buying likes
approaches you may have seen advertised.
 
 
 
 
 
 
Instagram Shoppable Posts
$75 monthly
Shoppable Posts in Timeline & Stories (requires Instagram Full Package). 3x a week - create shoppable posts within Instagram timeline.
2x a week - create shoppable posts with Instagram Stories.
Tag posts (up to 5 tags per image).
Review insights and measure results weekly.
 
 
 
 
Plus $199 one-time startup fee. Includes Instagram Shop startup. To be billed concurrent with Month 1 Instagram plan. Shoppable optimization, branded layout and templates.  Review IG business profile setup.  Setup Facebook shop catalog (with website if Shopify/eCommerce; otherwise need to setup Facebook catalog).  Sync Facebook product catalog with Instagram.
Submit to Instagram for review / gain approval (note: approval could take several days).  Enable product tagging.
 

We make social media engagement easy! Need a custom solution? Contact us to create a package sized for your small business social media engagement needs.

Looking for monthly blogs and a newsletter? We have packages for that too!

The Fine Print:

  • All of our packages include a pass through software license cost of $25/month for scheduling software.  This is a requirement of each package.