SMALL BUSINESS SOCIAL MEDIA ENGAGEMENT BY ZENCHANGE

Creating content on social media is a great start, but social media engagement is a lot like networking, only online. It takes regular, sustained effort. But don’t worry, ZenChange has you covered.

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What Is Social Media Engagement?

Social media engagement is all about building relationships with your followers, and starting new relationships with others in your community who will then become your followers.  You’re trying to create open and ongoing conversations that will enhance your brand and bring those who are interested into your circle.

Social media followers seek instant gratification.  When they start a conversation whether it’s a “like” or a comment, they want it to be a two-way interaction.  Similar people reach out to groups to find what they’re looking for and your brand needs to be there.  If they complain, they expect a response in less than an hour.   Regardless of the interaction, people tend to interact more when they know there is a human behind the brand.  Blog posts are a great way to start a conversation. But simply posting to your own social media accounts isn’t enough.  How do you increase social media engagement?  First start with one of our social media packages above.  They are great for adding interesting content that can be used to start conversations and will create your monthly blog and newsletter.  Then add one of our social media engagement packages below to take it to the next level.

Level 1

$399monthly
  • Social media platforms:  Facebook, LinkedIn, Google+, Twitter
  • 20 Posts Monthly:  includes minimum 4 custom branded image posts
  • 1 boosted Facebook post/month (ad spend not included)
  • 20 Twitter interactions
  • Monthly social media planning
  • Social analytics reporting
  • Capped at 7 hours/month
  • Plus $199 startup fee to include social page optimization and templates

Level 2

$699monthly
  • Social media platforms:  Facebook, LinkedIn, Google+, Twitter
  • Daily Posts:  includes minimum 4 custom branded image posts
  • 2 boosted Facebook posts/month (ad spend not included)
  • 40 Twitter interactions
  • Join/comment in Facebook groups
  • Monthly social media planning
  • Social analytics reporting
  • Capped at 12 hours/month
  • Plus $299 startup fee to include social page optimization, templates and group research

Level 3

$999monthly
  • Social media platforms:  Facebook, LinkedIn, Google+, Twitter, Pinterest
  • Daily Posts:  includes minimum 10 custom branded image posts
  • 4 boosted Facebook posts/month (ad spend not included)
  • 100 Twitter/Pinterest interactions
  • Join/comment in Facebook groups
  • 1 branded campaign, contest or influencer campaign
  • Monthly social media planning
  • Social analytics reporting
  • Capped at 18 hours/month
  • Plus $499 startup fee to include social page optimization, templates, and group research

Instagram Lite AddOn

$199monthly
  • Instagram is a much more visually intensive platform to properly manage, and requires custom images sizes.  This option may be added to any of our monthly plans.
  • Twice weekly posts.  Includes minimum 4 custom branded image posts.  Client to provide candid photos as input to branded posts
  • Capped at 4 hours/month
  • Plus $199 startup fee to include social page optimization, branded layout and templates

Instagram Complete AddOn

$399monthly
  • Instagram is a much more visually intensive platform to properly manage, and requires custom images sizes.  This option may be added to any of our monthly plans.
  • Daily posts.  Includes minimum 8 custom branded image posts.  Client to provide candid photos as input to branded posts
  • Capped at 8 hours/month
  • Plus $199 startup fee to include social page optimization, branded layout and templates

All Plans Include:

  • Setup and brand review consultation call
  • Selection of keywords consistent with SEO strategy
  • Optimization of all in scope social media pages
  • Competition tracking (Client to provide top 5 competitors)
  • Brand specific social trend monitoring

We make social media engagement easy! Need a custom solution? Contact us to create a package sized for your small business social media engagement needs.

Looking for monthly blogs, posts and a newsletter?  Check out our Social Media Content packages.

The Fine Print:

  • All of our packages will have an additional pass through software license cost of $25/month for scheduling software.  This is a requirement of each package.