Your Content Strategy Should Do These 3 Things: Here’s Why Most FailNovember 21, 2018Most businesses that want to thrive today create content as part of their digital marketing efforts. It’s a smart move, considering most shoppers chRead more...
Digital Marketing Trends in 2020: 3 Tips to Gain a Competitive EdgeNovember 21, 2018It’s amazing how quickly time flies, isn’t it? It seems like just a few short weeks ago, you were preparing your small business for 2019. Maybe yoRead more...
How to Grow Your Email List: 4 Proven Strategies for Email MarketingNovember 21, 2018If you’re like most small business owners who want to grow their audience and reach more people with targeted content, what you need to do is learn Read more...
Having an ADA Compliant Website: 3 Reasons Why You Should Act NowNovember 21, 2018Having an ADA compliant website is something that is becoming increasingly more paramount. As website functionality continues to improve, so too does Read more...
Digital Marketing vs Traditional Marketing: Which Is A Better Investment?November 21, 2018For many small business owners, the thought of marketing is both exciting and frightening. On one hand, you’re excited to get your brand out there aRead more...
4 Ways to Repurpose Your Blog Content to Gain Maximum ExposureNovember 21, 2018You’ve done it. You’ve written blog content and now you’re ready to share it with the world. Traffic will come to your site, people will commentRead more...
SEO for Small Business: The Trick to Keyword SuccessNovember 21, 2018SEO. SERPs. Algorithms. Organic Traffic versus Paid Traffic. These are all important metrics of SEO for small business.
But we know what you’reRead more...
How Important Is Social Media for Business?November 21, 2018Social media is super important for business. It’s becoming more and more important by the day. There are lots of changes in social media for busineRead more...
Business Marketing Psychology: Is Your Message Relevant?November 21, 2018In marketing, we always say that your message needs to be relevant to your intended audience. If it’s not relevant, nobody you want to sell to is evRead more...
How Does SEO Work? A Simplified ExplanationNovember 21, 2018How does SEO work? If you’ve asked yourself this question, you’re not alone, especially if you’re a small business owner. So many of the businesRead more...
Question: What Are the Best Link Building Tactics for 2019?November 21, 2018This guest post link building tactics is by ZenChange CTO Michael Richmond. You can read about his experience with SEO here.
Link building is a fulRead more...
Do You Have a CRM Solution to Help Manage Your Business Relationships?November 21, 2018Did you know a CRM solution can help you manage your leads and customers?
You’ve got a bunch of lead funnels in place to capture opportunities foRead more...
How to Get More Clients by Working Smarter with These 5 TipsNovember 21, 2018One thing seems to concern all small business owners, experienced and novice entrepreneurs alike: how to get more clients. Without clients or customerRead more...
Human-Centered Design: Should I Hire a Website Designer for My Business?November 21, 2018Any professional website designer knows that human intuition is a pretty accurate indicator of a website’s success. I can’t tell you how many “bRead more...
Need Better Local Online Marketing? Why Not Put Your Business on the (Google) Map?November 21, 2018As a small business owner in the age of internet commerce, I’ve spent a lot of time honing my local online marketing skills. So when I read in NovemRead more...
Law Firm Marketing: How to Win in 2019November 21, 2018Law Firm Marketing in 2019 is going to be all about putting yourself in front of the client—the challenge is how to know where the client is lookingRead more...
Does My Business Need Online Reputation Management Services?November 21, 2018Every business owner out there knows the importance of having good online reviews. According to Inc., 91% of people read online reviews, and 84% trustRead more...
Best Website Builder for SEO: Is Your Choice Hurting Your Business?November 21, 2018For small business owners like me, having a website is a crucial part of showing how professional we are. Even if you have a website, are you sure thaRead more...
Facebook Ad Not Delivering? It’s Probably One of These Simple MistakesNovember 21, 2018Facebook Ad Not Delivering?
It’s time to face facts and adapt—organic reach for business on Facebook is much lower than it used to be. What that Read more...
Call Tracking for Small Business: Why You Need This Awesome Tool!November 21, 2018Have you heard of call tracking for small business?
Today’s small business owner has many more options for finding and converting leads than the smRead more...
How Long Should My Blog Be? Why Word Count Matters…SometimesNovember 21, 2018I’m mingling with other small business owners and entrepreneurs at a local event, enjoying some fascinating conversation and putting the ZenChange nRead more...
How to Write Facebook Ads that Generate Leads without Wasting MoneyNovember 21, 2018So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert.
Just like everything else that you do on social mRead more...
Miami SEO Services: Why Long Tail Keywords Are Better for BusinessNovember 21, 2018Your website is crucial to keeping your business alive. Think of it like this—the internet is a big…well, net. Your site is part of this net and aRead more...
Want to Rank Better? ZenChange Now Offering Google My Business PostsNovember 21, 2018If your business relies on internet searches to generate leads, you know exactly how important it is to rank as close to the top of search engine resuRead more...
Losing Business at Checkout? How to Increase Shopping Cart ConversionsNovember 21, 2018Don’t think you need to increase shopping cart conversions for your e-commerce site?
Think again!
Let this sink in—the typical online store Read more...
How Much Should I Spend on Adwords? Some Tips for Your BudgetNovember 21, 2018Like most other things in business, answering the question how much should I spend on Adwords is a balancing act. With a budget that’s too small, yoRead more...
Should I Continue To Use Facebook For My Small Business?November 21, 2018This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal.
Last Friday, Read more...
Thought Leadership Strategy: How to Influence in 4 StepsNovember 21, 2018A thought leader is someone who uses their expertise in a given field to help others. But it’s also more complicated than that—having a good thougRead more...
Marketing Strategy 101: Why Your Small Business Needs a Marketing PlanNovember 21, 2018Your business needs clients to survive. A basic marketing strategy can give you a few leads, but without a comprehensive marketing plan, there are manRead more...
Choosing a Domain? Here's How to Choose a Website Name that Lasts!November 21, 2018Your website is your business’s online identity. When people want to learn more about your business, it’s one of the first things they check. LearRead more...
No Facebook Advertising? What the Scandal Means for Your BusinessNovember 21, 2018You’ve no doubt heard about the most recent Facebook scandal. If you’re not paying for Facebook advertising, listen up. Mark Zuckerberg, Facebook Read more...
2018 Marketing Trends: The Best Ways to Grow Your Business this YearNovember 21, 2018Your business—whether in its first year or in its fifteenth—needs to operate with the mindset that your customers are becoming savvier. The producRead more...
Facebook Marketing: 5 Steps Your Business Needs to Take to Stay SeenNovember 21, 2018It’s no secret. Using Facebook marketing to connect your business with customers is an essential part of any modern business’s marketing efforts. Read more...
Franchise Success — What It TakesNovember 21, 2018Standing out as a franchise in your industry is a tricky feat to achieve. There might be too many big names standing in your way. Or perhaps the thingRead more...
Keys to a Successful StartupNovember 21, 2018A successful startup doesn’t just happen. Of course, no one believes that anyway. But even pouring yourself into making your startup work doesn’t Read more...
SEO: Getting Your Site Found On GoogleNovember 21, 2018If you’re like the average consumer (I know I am!), you probably use Google to research businesses before deciding whether to purchase products or sRead more...
Why Local SEO MattersNovember 21, 2018Confused about Local SEO? In a nutshell, properly executed Local SEO will get your business on the map...literally. When a Google search returns aRead more...
Attention Miami FL CPA Firms! Why Accountants Need to Take SEO SeriouslyNovember 21, 2018Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously
SEO? What’s That?
First thing's first—what is SEO? Short for search engRead more...
Net neutrality: What Is It And How It Will Affect Small Business WebsitesNovember 21, 2018Everyone knows about net neutrality.
Wait, what? We do?
Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverRead more...
'Twas The Night Before ZenChangeNovember 21, 2018’Twas the night before Christmas and all through the business,
Not a prospect was stirring, no clicks of the mouse;
The stockings were hung by theRead more...
5 Ways to Boost Your Small Business Online PerformanceNovember 21, 2018It’s always been hard for small businesses to compete with bigger operations, and that’s true for small businesses with long histories and those tRead more...
Leonardo DaVinci Would Make A Great MarketerNovember 21, 2018If Leonardo da Vinci were alive today, he'd make a great marketer.
Several years ago I spent a week cycling through the Loire Valley in France. It Read more...
Entrepreneurial Success Advice from the CEO: Dr. Ivan Misner, BNI FounderNovember 21, 2018Today I had the opportunity to be part of an intimate "ask the founder" question and answer session with BNI founder and the father of networking, Dr.Read more...
After Irma Small Businesses Struggle To ReopenNovember 21, 2018After Irma - The Struggle To Rebuild Florida Small Businesses
Hurricane Irma plowed thorough the entire state of Florida over the weekend, leaving miRead more...
SEO Basics: What Google Likes And Where To StartNovember 21, 2018Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing. Read more...
2 Simple Reasons You Should Add Video to Your Social Media Marketing StrategyNovember 21, 2018I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, iRead more...
3 Ways To Throw Your Money Away On AdvertisingNovember 21, 2018Before you react and think that this is post about how much I hate advertising, it isn't. In fact, I think advertising can be a great source of leadRead more...
Small Business Spotlight: International Clinic of Biological RegenerationNovember 21, 2018The International Clinic of Biological Regeneration (ICBR) offers highly effective anti-aging treatments out of their clinics in Mexico and The BahamaRead more...
Does Your Online Marketing Feel Like Throwing Darts?November 21, 2018Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda? Most of the darts would hitRead more...
Which eCommerce Software is Best For Your Small Business?November 21, 2018[fusion_text]
When selecting an eCommerce solution for your small business it is important to take into account how complex it will be to set up, sinRead more...
How Your Small B2B Business Can Rock Social MediaNovember 21, 2018The questions we typically hear most often from small businesses about social media are:
Which social media networks should I consider?
WhatRead more...
Small Business Spotlight: Dr. Michael Newman, DCNovember 21, 2018Dr. Newman has been practicing Chiropractic and Acupuncture in South Miami for the past 38 years. An active member of the Miami community, Dr. NewmaRead more...
Small Business Spotlight: The Organic Wine CompanyNovember 21, 2018Veronique Raskin grew up in the South of France where as a young girl she helped her grandmother tend her garden and her grandfather pick extraordinarRead more...
Are Your Emails Being Blocked Due to DMARC?November 21, 2018Your marketing email provider (Infusionsoft, Constant Contact, Mailchimp etc.) may have sent you alert emails recently regarding your email deliverabiRead more...
Linked In Best Practices For Small BusinessNovember 21, 2018There are some social media channels that are an absolute "must" for your small business, in particular Facebook, Google+ (mostly because Google lovesRead more...
How Often Should A Small Business Blog?November 21, 2018The simple answer is, it depends upon how much impact you want. Let's start by reviewing some of the reasons a small business owner would want to blRead more...
Online Reviews Best PracticesNovember 21, 2018From Vocus
You probably need more. When choosing a business to buy from, customers search for reviews by other customers. If you haven’t got any,Read more...
Social Media Blurred Personal & Professional LinesNovember 21, 2018
Historically in social media people had a distinct personal and professional profile, now blurring into a single profile.
Assume that how you aRead more...
Video Marketing MustsNovember 21, 2018Video Marketing Musts
Video Marketing is often underrated and overlooked. But the video content you post is a crucial part of your brand’s strategyRead more...
How to: Pinterest MarketingNovember 21, 2018How to: Pinterest Marketing
Pinterest marketing is something often overlooked. Pinterest can be used for more than DIY birthday gifts and nifty holidRead more...
Should I "Like" My Own Facebook Posts?November 21, 2018Answer: YES!!!!
The Facebook algorithm is designed to show the most relevant and interesting posts to followers. The rationale is that there isRead more...
Should I Use A Business Or Personal Facebook Page for my business?November 21, 2018If your account is setup like most, you have a Facebook business page that is part of your Facebook personal account. When followers like your FacebRead more...
Facebook Ad Acceptability TestNovember 21, 2018Facebook uses a grid tool to determine if a post has 20% text or less in order to be accepted as a boosted ad. Note that the same amount of text posRead more...
How to select a compelling blog topicNovember 21, 2018Whether you have a large and dedicated following for your blog, or it you're trying to build one, selecting a blog topic is one of the most important Read more...
What Are Best Practices When Designing Your Website?November 21, 2018While this topic could easily be a book, there are some key considerations when designing your website:
Mobile friendly - more than 50% of searchRead more...
What Small Business Owners Can Learn From Big Business About MarketingNovember 21, 2018For 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing &Read more...
Hispanic Business Initiative Fund Partners With ZenChange For MarketingNovember 21, 2018The Hispanic Business Initiative Fund (HBIF) has partnered with ZenChange Management Consulting to offer small, Hispanic-owned businesses in South FloRead more...
Recipe For "Brand Chocolate": How To Be IrresistibleNovember 21, 2018
How do some brands seem to have that irresistible quality that creates a loyal following of happy clients who talk about them and refer others? HoRead more...
5 Key Digital Marketing Best Practices for 2016November 21, 2018
I’m often asked the question “what’s the next big thing in digital marketing?”. The truth is that the next big thing isn’t one thing at alRead more...
Digital Marketing Trends for 2016November 21, 2018
This year has shown us that any doubts we may have had regarding the dominance of mobile is over. Mobile is clearly where it’s at. That said, as IRead more...
Does Your Service Live Up To Your Tag Line?November 21, 2018
A month ago my business networking group decided that we should all run a charity 5K together and that it would be even more fun if we had team shirRead more...
Why "Me Too" Marketing Usually FailsNovember 21, 2018
I was speaking with someone the other day who wanted nothing more than to understand the “secret sauce” of one of his competitors. If only he Read more...
How to Clone Your Best ClientsNovember 21, 2018
You walk into your waiting room and there she is, Mrs. Manning, smiling as you enter. Although she is a client, after all this time a handshake isRead more...
Retweeting protocol for small business ownersNovember 21, 2018
What’s the proper protocol for re-tweeting when you own a small business?
I am frequently asked by my clients what is the correct way to re-tweRead more...
8 Tips for Responding To Negative Twitter CommentsNovember 21, 2018
Your online reputation, especially on social media, can make or break your business. With more and more customers resorting to Twitter and other socRead more...
Make Your Business Stand Out on Twitter with These Secret TipsNovember 21, 2018
Utilize a dashboard
The mightiest twitter tools include Dashboards such as TweetDeck, Seesmic, Hootsuite etc. fall under the bracket of theRead more...
15 Ways to Get More Followers on Facebook, Twitter, and Google+November 21, 2018
Everyone loves followers, it makes us feel popular and business is no different. Here are some ways for small business owners to increase your folloRead more...
A Hashtag Primer for Small BusinessNovember 21, 2018
A hashtag is a keyword or phrase preceded by the hash symbol (#), that people include in their social media posts. Essentially, it makes the contentRead more...
Small Business Vision: Why Do You Do What You Do?November 21, 2018
One of the most important statements you can make as a small business owner is to articulate your business vision and say why you do what you do. Read more...
Small Business Mission: Managing As A Map, Not A GPSNovember 21, 2018A clear mission for a small business is like looking at a map rather than the tiny screen of the GPS on your mobile device. On a GPS, we typically eRead more...
Google Circles and How They WorkNovember 21, 2018
Several of my clients come to me confused about Google+. Should they have a page? Is it worthwhile? In a word, yes, if for no other reason thaRead more...
Social Media Do's and Don'tsNovember 21, 2018
My clients who are new to using social media for their businesses often ask me for advice on what is and is not appropriate to say online, how oftenRead more...
Do your business processes make you sink or swim?November 21, 2018
How did you spend your day yesterday? Did you spend time developing strategies for how you can grow your business? Did you call 10 prospects who migRead more...
Is Your Brand More Like Carnival or Royal Caribbean? 5 Ways To Tell.November 21, 2018Recently my family and I took a Caribbean cruise. We’re not new to cruising, in fact this was our seventh. But the first six were with Royal CaribbeRead more...
10 Branding and Process Lessons From A Whole Foods Store OpeningNovember 21, 2018This morning at 8:00 a.m. the new Whole Foods Market opened in downtown Miami. From the crowds you would have thought that there was a rock star in Read more...
Nordstrom Just Did It To Me Again. Will You?November 21, 2018This week I bought a new dress from Nordstrom. Well actually I bought it from their discount outlet Nordstrom Rack. It was a designer dress but I Read more...
The Importance Of Focus When You Run A BusinessNovember 21, 2018When you first start your business, you feel a surge of excitement from your great idea, and a sense of certainty that “this is it”! You have doRead more...
Are You Seeing Lower Reach With Your Facebook Posts? It's About To Get Worse.November 21, 2018Last week the Wall Street Journal published an article entitled "New Facebook Rules Will Sting Entrepreneurs" about the social media giant's plans to Read more...
The Three Ways Running Helps Me Run My BusinessNovember 21, 2018
I am a runner. But that has not always been a true statement, in fact I used to hate running. When I was a kid I used to swim but when IRead more...
ZenChange Receives Women's Business Enterprise National CertificationNovember 21, 2018
ZenChange has received national certification as a Women's Business Enterprise by the Women's Business Development Council of Florida, a regioRead more...
Don't Got Metrics? Then You Won't Get Change.November 21, 2018As the old saying goes, "you get what you measure" and trying to make change happen in your organization is no different. I worked with a telecommunicRead more...
4 Key Business Lessons From European EntrepreneursNovember 21, 2018I recently returned from a family vacation in Europe and having previously lived and worked extensively there I was once again struck by the distinct Read more...
Do You Wonder Why Good Clients Suddenly Stop Coming Back?November 21, 2018A new client (we’ll call her Jessica) recently came to me with a concern that she was delivering a service she was so convinced was a market need, yRead more...