MARKETING STRATEGY COACHING

Sure you’d love to have a full time, Fortune 500 experienced CMO, but as a small business you may not be ready for the expense. Our Part Time (Fractional) CMO services may be the perfect fit!

How To Use A Fractional CMO:

  • Evaluate product/market fit
  • Establish a marketing function and provide leadership until it is self-sustaining
  • Create KPIs in support of the customer experience and guide the organization toward a rhythm of self-evaluation and communication.
  • Establish a sales & marketing playbook for your products or services.
  • Create Standard Operating Procedures based on repeatable processes.
  • Streamline your sales, client on-boarding, up-sell and cross-sell processes.
  • Evaluate the technology used to support the customer experience and recommend improvements.
  • Lead communications between business and technology teams to establish a compelling MVP.
  • Strategy alignment workshops.
  • Develop a business or marketing plan.

We offer packages from 1 hour/month to multiple days per month or 1-time workshop events or consulting meetings.

Exponential Organizations (ExOs) have this in common:

  • Industry disruptor
  • Technology enabled
  • Leverage crowds
  • Incent customer engagement
  • Scale without resource ownership
  • Algorithms
  • Dashboards & KPIs
  • Experimentation

Do you have the right formula but need help getting to scale?

Social Media, Branding & Operations Strategy Coaching

A Fractional CMO role with Stephanie may be used in some or all of the following ways:

  • Evaluate product/market fit
  • Establish a marketing function and provide leadership until it is self-sustaining
  • Provide coaching on organizational leadership, HR
  • Create KPIs in support of the customer experience and guide the organization toward a rhythm of self-evaluation and communication.
  • Establish a sales & marketing playbook for your products or services.
  • Create Standard Operating Procedures based on repeatable processes.
  • Streamline your sales, client on-boarding, up-sell and cross-sell processes.
  • Evaluate your supply chain to reduce waste.
  • Develop a marketing plan.
  • Focus on the right social media platforms
  • How to optimize your pages
  • Evaluate your branding strategy
  • Gold standard customer service processes, plans and training
  • Retail services technology and business optimization
  • Client experience includes:  Mars, Activision, Nestle, PepsiCo, launching her own food & beverage industry startup which grew to appx. $2MM in sales before she sold and exited, plus numerous small businesses and startups.

Technical Marketing & Customer Digital Experience Coaching

A Fractional CMO role with Michael may be used in some or all of the following ways:

  • Oversee the creation, performance, and optimization of SEM campaigns
  • Perform keyword research in coordination with business objectives to optimize existing content and uncover opportunities for improvement.
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
  • Make recommendations to increase organic performance through social channels and external sites.
  • Analyze KPIs to identify areas of opportunity for marketing optimization.  Create analytical measurement plans that achieve success in relation to KPIs. Recommend and execute on actionable insights through analysis of performance data.
  • Create marketing insights reports.
  • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools, etc.)
  • Oversee marketing vendors and departments to ensure consistency toward business objectives.
  • Plan and manage paid search budgets.
  • Develop and implement link building campaigns.
  • User experience and user interface for websites.
  • Audit website performance using SEMrush, Ahrefs, Website Grader, GT Metrix, Moz and many other tools.
  • Guidance on the top market trends, sharing insights, and recommending solutions to SEO and website problems.
  • Client experience includes:  Norwegian Cruise Lines, Celebrity Cruises, Nike, Visit Florida, Nickelodeon, Sony, Preferred Hotels, Allstate and numerous small business clients and startups.

Business & Marketing Strategy Coaching

Not ready for a full time Chief Marketing Officer but need experienced executive guidance?  Our Fractional CMO role becomes an extension of your executive team. She provides strategy guidance, input to key decisions and oversight of KPIs to hold the leadership accountable for progress.

Diane Moura, BCom., MBA, takes on select clients with significant growth potential to provide leadership and strategic guidance.  Her experience includes:

  • 30 years business consulting with 30 of the Fortune 500
  • Marketing, CRM & Process optimization
  • Global:  U.S., Canada, England, Australia & Latin America
  • Small businesses and ExO startups
  • Financial and cultural turnarounds
  • Led sales teams to close deals to $100 million
  • Managed teams up to 300 and annual budgets to $20 million

Project Examples

 

  • CMO for startup telehealth company with $7 million financing
  • Oversaw offshoring of 200-person contact center
  • Market entry strategy for Chinese-Australian Internet bank
  • Latin American market entry for technology company
  • Customer segmentation strategy for large bank

Looking For Executive Input To Your Strategy?

Business Strategy With Diane
$200/hour
Book with Diane for guidance on the following areas:
 
Evaluate product/market fit
Establish a marketing function and provide leadership until it is self-sustaining
Create KPIs in support of the customer experience and guide the organization toward a rhythm of self-evaluation and communication.
Establish a sales & marketing playbook for your products or services.
Create Standard Operating Procedures based on repeatable processes.
Streamline your sales, client on-boarding, up-sell and cross-sell processes.
Evaluate the technology used to support the customer experience and recommend improvements.
Lead communications between business and technology teams to establish a compelling MVP.
Strategy alignment workshops.
Develop a business or marketing plan.
Establish a PMO and change management function.
Book an hour or more with our ZenChange CEO.
Save 25% on 5 hours or more with coupon code "CMO"
Marketing & Operations Strategy With Stephanie
$150/hour
Book with Stephanie for guidance on the following areas:
 
Evaluate product/market fit
Establish a marketing function and provide leadership until it is self-sustaining
Provide coaching on organizational leadership, HR
Create KPIs in support of the customer experience and guide the organization toward a rhythm of self-evaluation and communication.
Establish a sales & marketing playbook for your products or services.
Create Standard Operating Procedures based on repeatable processes.
Streamline your sales, client on-boarding, up-sell and cross-sell processes.
Evaluate your supply chain to reduce waste.
Develop a marketing plan.
Focus on the right social media platforms
How to optimize your social media pages
Evaluate your branding strategy
Gold standard customer service processes, plans and training
Technical Marketing & Online Experience Strategy With Michael
$150/hour
Book with Michael for guidance on the following areas:
 
Oversee the creation, performance, and optimization of SEM campaigns
Perform keyword research in coordination with business objectives to optimize existing content and uncover opportunities for improvement.
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
Make recommendations to increase organic performance through social channels and external sites.
Analyze KPIs to identify areas of opportunity for marketing optimization. Create analytical measurement plans that achieve success in relation to KPIs. Recommend and execute on actionable insights through analysis of performance data.
Create marketing insights reports.
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools, etc.)
Oversee marketing vendors and departments to ensure consistency toward business objectives.
Plan and manage paid search budgets.
Develop and implement link building campaigns.
User experience and user interface for websites.
Audit website performance using SEMrush, Ahrefs, Website Grader, GT Metrix, Moz and many other tools.
Guidance on the top market trends, sharing insights, and recommending solutions to SEO and website problems.