Marketing Strategy Coaching

Sure you’d love to have a full time, Fortune 500 experienced CMO, but as a small business you may not be ready for the expense. Our Part Time (Fractional) CMO services may be the perfect fit!

How To Use A Fractional CMO:

  • Evaluate product/market fit
  • Establish a marketing function and provide leadership until it is self-sustaining
  • Create KPIs in support of the customer experience and guide the organization toward a rhythm of self-evaluation and communication.
  • Establish a sales & marketing playbook for your products or services.
  • Create Standard Operating Procedures based on repeatable processes.
  • Streamline your sales, client on-boarding, up-sell and cross-sell processes.
  • Evaluate the technology used to support the customer experience and recommend improvements.
  • Lead communications between business and technology teams to establish a compelling MVP.
  • Strategy alignment workshops.
  • Develop a business or marketing plan.

We offer packages from 1 hour/month to multiple days per month or 1-time workshop events or consulting meetings.

Exponential Organizations (ExOs) have this in common:

  • Industry disruptor
  • Technology enabled
  • Leverage crowds
  • Incent customer engagement
  • Scale without resource ownership
  • Algorithms
  • Dashboards & KPIs
  • Experimentation

Do you have the right formula but need help getting to scale?

Social Media, Branding & Operations Strategy Coaching

Are you ready to take your business to the next level with a professional marketing, social media or operations strategy? Whether you are looking to start small with guidance on how to get things running, or you’re ready to go big and focus on exponential growth, it all starts with a strategy session.

Mallory has 15+ years in the small business marketing industry, having led startups and established companies across the country from incubation through go to market launches. Her expertise includes:

  • Small Business Marketing Strategy
  • E-Commerce / Shopify Strategy
  • Marketing Process + Email Automation
  • Social Media Strategy
  • Branding + Brand Strategy Development
  • Go To Market Launch

Business & Marketing Strategy Coaching

Not ready for a full time Chief Marketing Officer but need experienced executive guidance?  Our Fractional CMO role becomes an extension of your executive team. She provides strategy guidance, input to key decisions and oversight of KPIs to hold the leadership accountable for progress.

Diane Moura, BCom., MBA, takes on select clients with significant growth potential to provide leadership and strategic guidance.  Her experience includes:

  • 30 years business consulting with 30 of the Fortune 500
  • Marketing, CRM & Process optimization
  • Global:  U.S., Canada, England, Australia & Latin America
  • Small businesses and ExO startups
  • Financial and cultural turnarounds
  • Led sales teams to close deals to $100 million
  • Managed teams up to 300 and annual budgets to $20 million

Project Examples

 

  • Fractional CMO for startup telehealth company with $7 million financing
  • Fractional CMO for fintech startup successfully acquired by Fortune 500 company
  • Oversaw offshoring of 200-person contact center
  • Market entry strategy for Chinese-Australian Internet bank
  • Latin American market entry for technology company
  • Customer segmentation strategy for large bank

Digital Media Buying

Are you looking to get your product or service seen by thousands of qualified people who are not aware of you yet? We can show you how! Nick has personally managed over a million dollars worth of ad spend and worked with companies as small as local pizza shops and as big as Audi.

  • Facebook Ad Consulting
  • YouTube Ad Consulting.
  • LinkedIn Ad Consulting.
  • Google Adwords Consulting
  • Landing Page Consulting

Business & Marketing Strategy Coaching

Looking for help with your website’s SEO? Let us help! Patrick has personally managed over 50 SEO Campaigns and WordPress website building projects and has been 100% accountable for search engine optimization campaigns and full project management responsibility on many different marketing verticals, with various levels of online competitiveness. He can help you create an SEO friendly website that both Google and your customers come back to.

Patrick’s Services:

  • Web Page Optimization- Execute On-Page SEO Mechanical Elements (H-Tags, Images, Text Structure & Formatting) while utilizing skills in organizing website content into hierarchies.
  • Keyword Research & Analysis- Learn how to perform Keyword discovery and prioritize Keyword Targeting for head keyword verticals and long-tailed keyword phrases. Identify new potential keyword targets with low competition, high profitability= high commercial value. Research alternative search terms and related questions.
  • Comprehensive Website Audits- Patrick will show you how to examine, test, and diagnose for website visibility issues. Document Baselines and Benchmarks. Check Google Indexing statuses, Moz’s Domain Authority Factors, Traffic Statistic, Keyword targeting and Focus.
  • Make SEO Strategy Recommendations- Provides ongoing consulting and Guidance for the big picture along with incremental detail changes to make better web pages. Propose Digital Marketing Campaign strategies, tactics, and schedule timelines. Evaluate progress based upon actions implemented. Recommend third-party experts in specialized services when needed to create a topnotch digital marketing team.
  • Off-site SEO & Link Building Development coaching- Patrick will advise you on how to develop a diversified inbound link profile using a variety of white-hat SEO link building strategies such as Blogger or Influencer Outreach, Content Marketing, and Infographics design and publishing. Resolve reputation management issues that damage online credibility. Learn how to earn and attract natural relevant links to key landing pages and linkable content (eg. Infographics). Pursue quality backlinks from Authority sites.

Looking For Executive Input To Your Strategy?

Business Strategy With Diane

$200/hour
Book with Diane for guidance on the following areas:
 
Evaluate product/market fit
Establish a marketing function and provide leadership until it is self-sustaining
Create KPIs in support of the customer experience and guide the organization toward a rhythm of self-evaluation and communication.
Establish a sales & marketing playbook for your products or services.
Create Standard Operating Procedures based on repeatable processes.
Streamline your sales, client on-boarding, up-sell and cross-sell processes.
Evaluate the technology used to support the customer experience and recommend improvements.
Lead communications between business and technology teams to establish a compelling MVP.
Strategy alignment workshops.
Develop a business or marketing plan.
Establish a PMO and change management function.
Book an hour or more with our ZenChange CEO.
Save 25% on 5 hours or more with coupon code "CMO"

Marketing Strategy With Mallory

$150/hour
Book with Mallory for guidance on the following areas:
 
Small business marketing strategy
eCommerce Strategy
Setting up your Shopify store
Social Media Strategy
Brand strategy development
Brand look & feel
Go to market launch
 
 
 
 
 
 

Technical Marketing & Online Experience Strategy With Patrick

$150/hour
Book with Patrick for guidance on the following areas:
 
Oversee the creation, performance, and optimization of SEM campaigns
Perform keyword research in coordination with business objectives to optimize existing content and uncover opportunities for improvement.
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
Make recommendations to increase organic performance through social channels and external sites.
Analyze KPIs to identify areas of opportunity for marketing optimization. Create analytical measurement plans that achieve success in relation to KPIs. Recommend and execute on actionable insights through analysis of performance data.
Create marketing insights reports.
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools, etc.)
Oversee marketing vendors and departments to ensure consistency toward business objectives.
Plan and manage paid search budgets.
Develop and implement link building campaigns.
User experience and user interface for websites.
Audit website performance using SEMrush, Ahrefs, Website Grader, GT Metrix, Moz and many other tools.
Guidance on the top market trends, sharing insights, and recommending solutions to SEO and website problems.

Digital Media Buying With Nick

$150/hour
Defining your ideal audience
Using Facebook Audience Insights to find ways to target your ideal audience
Setting up Facebook and Instagram Ads
Coming up with a compelling offer that converts
Writing Facebook Ad Copy that gets clicks
How to decide if Google Ads are right for you
Setting up a Google Ad Campaign
Youtube Advertising
Linkedin Advertising
Using Pixels to re-target your warmest website visitors
Additional tools to help track conversions.
Creating an enticing video for your ads
How to measure metrics that matter
 
 

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ZenChange provides small business marketing consulting services primarily to small business. We cover Brickell small business marketing, Doral small business marketing, Coral Gables small business marketing, Miami small business marketing, Hollywood small business marketing, and Aventura small business marketing, Florida small business marketing as well as across the United States. ZenChange helps clients with their marketing plans, business plans, websites, social media, SEO, graphic design, Google Adwords, Facebook Ads, PPC and strategy. We are an ActiveCampaign CRM partner and help small businesses with marketing automation and marketing strategy. We create beautiful Wordpress websites, Shopify websites and BigCommerce websites as well as provide website maintenance. We can help with SEO consulting for a new website or an existing one. We help our small business clients with social media marketing, social media channel setup and social media monitoring.


Our office is located at 848 Brickell Key Drive, Miami, FL 33131 but we're a virtual company and can work with you anywhere. Call us at 305-702-0112.

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