SMALL BUSINESS LOCAL SEO
BY ZENCHANGE

One of the fastest ways to gain attention online is through Local SEO. Impact can be seen in as little as 4-6 weeks assuming your website is optimized and ready to convert leads.

Proper Small Business Local SEO can gain the attention of prospects and increase your revenue.

Small Business Local SEO
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Create or Enhance Your Profile on sites that will put your business
“on the map” including…

Online Review Websites
  • 93% of consumers say they are frustrated by incorrect information in online directories
  • 80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online
  • In the last 12 months, 71% of consumers had a negative experience because of incorrect local business information found online
  • In the last year, 22% of consumers visited the wrong location for a business because the address was incorrect online
  • Upon finding an inaccurate listing, consumers are more likely to blame the local business than the directory
  • 24% of consumers will call a local business before going to visit it
  • 40% would give up looking for a local business that they couldn’t find because the address was wrong online
  • 68% of consumers would stop using a local business if they found incorrect information in online directories

Here’s How It Works

  1. Google displays your small business local SEO listings differently than other web pages.  It may display them in a sidebar, or at the top of the search results in a map listing.   In both cases your local SEO listings are displayed more prominently, resulting in higher conversions.
  2. When mobile users search for “business attorney near me” for example, the local SEO results are returned first.  Search engines find the best possible businesses to display based on a user’s search.  They source Google My Business and local directories.
  3. Local citations (listings) provide your contact information to interested searchers.
  4. The more directories on which you have citations (listings), the greater the chance of being returned high in the search results.  Our team can help get your business on hundreds of directories.
  5. Search engines also look for the quality and quantity of your online reviews, so Local SEO works hand in hand with the ZenChange Online Review Management Service.
Online Review Management
Mobile Phone Local SEO Search

We Set It Up And Manage It For You

  • ZenChange will add your business address and phone number to your website, third-party directories and online review sites.
  • But we don’t stop there.  To improve ranking and conversion, we’ll upload pictures, add descriptions, keywords and more to each of these listings.
  • We’ll update your Google My Business listing, make sure it has correct information and work with you to remove duplicates which hurt your ranking.
  • We’ll prioritize the Local SEO listings according to our ranking strategy specific to your business.
  • We’ll continue to maintain your listings and add new ones to increase your visibility.

Search Engine Algorithms Favor Local Listings

Search engine algorithms are changing all the time.  Google, the largest search engine, not only favors local listings by displaying maps before other search results, but the search results themselves benefit from Local SEO.  While Local SEO may not be enough to get you the number one ranking position, when combined with enough on page SEO, it can certainly get you pretty close.

With each new update to its algorithm, Google ranks local search results higher and higher, making Local SEO an essential part of your digital marketing strategy.  You may have been able to get away without it a year ago, but definitely not now.

As a leading marketing firm, ZenChange has the local SEO expertise to literally get your small business on the map.

Google My Business Small Business SEO Map

Is Your Small Business Invisible? Local SEO Can Fix That!

Small Business Local SEO Review

When we run our small business local SEO audit, we typically see one of two scenarios.  Either your business is invisible and your competitors aren’t, which means that you need Local SEO just to catch up, or your business is invisible but so are your competitors.  BONUS!  Local SEO can get your phones ringing instead of theirs!

Why Should You Care About Local SEO?

It's How Google Ranks Mobile Searches

When you search for “product/service near me” or perform a mobile search, Google places a high priority on what is in Google maps, often bumping the #1 desktop search ranking result in favor of the local business that ranks highest on Google maps.  Google will return a Google Maps result in search whenever it can.

It Helps Focus Your Marketing Budget

If your business isn’t national (yet), why spend marketing dollars on prospects that you can never convert?  Local SEO focuses your marketing spend on helping you to be found locally,  not across the country if you’re not there.  That said, if you’d like to test out a new local market and can deliver your service virtually, then Local SEO is a great way to start to build up a client base before investing in an office.

Industry Focus

Robust directory listings filled with keyword rich descriptions, videos and links are helpful, but not sufficient when it comes to local SEO.  The ZenChange Small Business Local SEO program enhances not only your basic listings such as Google, Yelp, Bing and Yahoo but also industry specific listings such as Avvo, healthgrades etc.

Choose Your Small Business Local SEO Package

Local SEO Basic

$199monthly
  • 1 location
  • Local keyword research for 5 products or services
  • Get placed in Google Maps
  • Consolidate or fix your Google listings. Google, Google Mobile
  • Get your business info on 10 local sites
  • Monthly listing optimization with photos, services and keywords
  • Get your business listing on Bing and Bing Local (Android Search),Yahoo, Yahoo Local
  • Dedicated account representative
  • Project management
  • Listing performance reporting.   Track organic, mobile and maps rankings.   View search rankings across ‘000s of locations in one report and benchmark your progress against your main competitors.
$199 Initial Setup.  Minimum 6 month contract.

Local SEO Plus

$399monthly
  • 1 location
  • Local keyword research for 5 products or services
  • Get placed in Google Maps
  • Consolidate or fix your Google listings. Google, Google Mobile
  • Get your business info on 10 local sites
  • Monthly listing optimization with photos, services and keywords
  • Get your business listing on Bing and Bing Local (Android Search),Yahoo, Yahoo Local
  • Additional 15 monthly City level Local Listings and Pin’s, local directories or directories specific to your industry
  • Address added to current website page[s] (if applicable)
  • Dedicated account representative
  • Project management
  • Listing performance reporting.   Track organic, mobile and maps rankings.   View search rankings across ‘000s of locations in one report and benchmark your progress against your main competitors.
$199 Initial Setup. Minimum 6 month contract.

Local SEO Premium

$599monthly
  • 1 location
  • Local keyword research for 10 products or services
  • Get placed in Google Maps
  • Consolidate or fix your Google listings. Google, Google Mobile
  • Get your business info on 10 local sites
  • Monthly listing optimization with photos, services and keywords
  • Get your business listing on Bing and Bing Local (Android Search),Yahoo, Yahoo Local
  • Active location data management on 50+ local business websites
  • Citation management
  • Facebook checkins – Verification/setup of location
  • Address added to current website page[s] (if applicable)
  • Website copywriting with locally-optimized terms (1 page/month)
  • Dedicated account representative
  • Project management
  • Listing performance reporting.   Track organic, mobile and maps rankings.   View search rankings across ‘000s of locations in one report and benchmark your progress against your main competitors.
$199 Initial Setup. Minimum 6 month contract.

Local SEO 1-Time

$4991-time
  • Moving and need quick, basic updates?  Make sure your online listings are accurate.
  • 1 location
  • Local keyword research for 10 products or services
  • Update your listing in Google Maps
  • Consolidate or fix your Google listings. Google, Google Mobile, Google Maps
  • Get your updated business info on 30 local sites
  • Update your business listing on Bing and Bing Local (Android Search),Yahoo, Yahoo Local
  • Facebook checkins – Verification/setup of location
  • Address updated on current website page[s] (if applicable and feasible within budget)
  • Dedicated account representative
  • Project management
  • Listing performance report at conclusion of updates.   Track organic, mobile and maps rankings.   View search rankings across ‘000s of locations in one report and benchmark your progress against your main competitors.

Need more information about small business local seo?

CONTACT US TO LEARN MORE!