Med Spa Marketing Begins With Your Growth Objectives
- Do you want to simply maintain your current client base, or is growth your goal?
- How many calls does your website generate per month? What about your social media profiles? Do you know which is more effective at producing leads?
- What is the most profitable service that you offer to clients? Are you looking to offer any new services, or do you want to reinvest in marketing the ones you already offer? How much profit does the average client generate for your business? You need to know the answers to these types of questions to come up with a marketing budget.
- What areas of the med spa industry do you want your marketing efforts to focus on? Do you offer any services that set you apart from your competitors? For large med spa operations, showcasing a wide variety of services on the company website is a plus because you can tailor your services to a large part of the population. If your med spa is smaller, focusing marketing efforts in one or two areas becomes more cost effective and shows greater returns than spreading your budget over a wide portion of the market.
Med Spa Marketing Fundamentals
Next Level Med Spa Marketing
This month marks my 3-year anniversary with ZenChange. Ever progressive and paying forward their own small business positive learning curve experiences, ZenChange gives me confidence and support as I navigate the internet component of my marketing plan.