There is no one size fits all marketing strategy for IT companies because each area of information technology has a different target market, and each company stands out in their own way. But IT marketing plans share some common attributes.
IT Marketing Begins With Your Growth Objectives
- Do you have as many customers as you can handle and simply need to keep the calls coming or are you looking to grow your business?
- How many calls are you getting today from your website? What about your social media?
- What are your most profitable types of customers? What would you like more of? How much is a new customer worth to you? These are important to assess your marketing budget.
- Does your business have a focus? There are so many areas of technology and unless you’re a Fortune 500 company, it is unlikely that you can do it all. Your business needs to tell a story. Perhaps you offer concierge IT support, perhaps your focus is on security and cloud strategy, or maybe you would rather focus on in home service or application development. Think about what you do best as your go-to-market focus
IT Marketing Fundamentals
Next Level IT Marketing
Diane is an integral part of my team and in some respect is like my CMO – Chief Marketing Officer. Diane and her team truly get the business side of my business and knows intuitively how to market and position nQuery to end users.
Emilio Diaz, nQuery Technology Solutions