Small Business Social Media

Creating content on social media is a great start, but social media engagement is a lot like networking, only online.
It takes regular, sustained effort. But don’t worry, ZenChange has you covered.

What Is Social Media Engagement?

For a small business social media is all about building relationships with your followers, and starting new relationships with others in your community who will then become your followers. You’re trying to create open and ongoing conversations that will enhance your brand and bring those who are interested into your circle.

Social media followers seek instant gratification. When they start a conversation whether it’s a “like” or a comment, they want it to be a two-way interaction. Similar people reach out to groups to find what they’re looking for and your brand needs to be there. If they complain, they expect a response in less than an hour. Regardless of the interaction, people tend to interact more when they know there is a human behind the brand. Blog posts are a great way to start a conversation. But simply posting to your own social media accounts isn’t enough. How do you increase social media engagement? First start with one of our social media packages above. They are great for adding interesting content that can be used to start conversations and will create your monthly blog and newsletter. Then add one of our social media engagement packages below to take it to the next level.

Social Media Content Lite

Social media platforms: Facebook, LinkedIn Business, 1 LinkedIn Personal, Google My Business, Twitter
2x week (8 posts)
Monthly Social Media Planning Copywritten Captions & Strategic Hashtag Selection
Content Curation & Scheduling
Monthly Reports w/ Analysis & Recommendations
Plus $299 startup fee to include social media evaluation, initial consult call, keyword analysis, setup & optimize pages, branded banner templates, and custom branded posts

Social Media Content Weekdays

Social media platforms: Facebook, LinkedIn Business, 1 LinkedIn Personal, Google My Business, Twitter
5x week (20 posts)
Monthly Social Media Planning Copywritten Captions & Strategic Hashtag Selection
Content Curation & Scheduling
Monthly Reports w/ Analysis & Recommendations
Plus $299 startup fee to include social media evaluation, initial consult call, keyword analysis, setup & optimize pages, branded banner templates, and custom branded posts

Social Media Engagement

Monthly engagement on Facebook or LinkedIn. We recommend 1 of these packages per platform. Add multiples for more engagement time.
3 hours monthly
Monthly connections with other pages and individuals
Joining and commenting in groups, commenting on posts.
 
 

Instagram Lite

Instagram is a much more visually intensive platform to properly manage, and requires custom images sizes. This option may be added to any of our monthly plans.
2x week
Monthly Social Media Planning
Copywritten Captions & Strategic Hashtag Selection
Content Curation & Scheduling
Monthly marketing reports with consulting recommendations
Plus $199 startup fee

Instagram Level 2

Instagram is a much more visually intensive platform to properly manage, and requires custom images sizes. This option may be added to any of our monthly plans.
5x week
Monthly Social Media Planning
Copywritten Captions & Strategic Hashtag Selection
Content Curation & Scheduling
Monthly marketing reports with consulting recommendations
Plus $349 startup fee

We make social media engagement easy! Need a custom solution or a package combo? Contact us to create a package sized for your small business social media engagement needs.

Looking for monthly blogs and a newsletter? We have packages for that too!

Wondering which social media channels are right for your business?

The Fine Print:

  • All of our packages include a pass through software license cost of $11/month for scheduling software.  This is a requirement of each package.