Which Small Business Social Media Package Is Right For You?

Flow

$299monthly
  • 20 curated links
  • 3 social media profiles
  • Choose 3 from FB, G+, Twitter, LinkedIn
  • 1 Newsletter – Basic (blog snippet, tips and a static call-to-action
  • 1 Blog
  • Capped at 6 hours/month
  • Plus $199 startup fee

Asana

$499monthly
  • 6 branded text graphics + 20 curated links
  • 3 social media profiles
  • Choose 3 from FB, G+, Twitter, LinkedIn
  • 1 Newsletter – Full (Basic + link to external article with comments, custom image from your posts, variable call-to-action, quote)
  • 1 Blog
  • Quarterly social media performance metrics
  • Capped at 9 hours/month
  • Plus $199 startup fee

Karma

$699monthly
  • 6 branded text graphics + 20 curated links + 2 weekly links to drive traffic to your website
  • 4 social media profiles
  • Choose 3 from FB, G+, Twitter, LinkedIn and 1 from Instagram or Pinterest
  • 1 Newsletter – Enhanced (Full + original graphic design for newsletter such as a quote, tip or testimonial, promote your event or service, social media channel conversion, quiz)
  • 1 Blog
  • Quarterly social media performance metrics with consulting feedback & strategy recommendations
  • Online approval of blog & newsletter before publishing
  • Capped at 12 hours/month
  • Plus $199 startup fee

Focused

$799monthly
  • 5 text graphics + 5 images + 20 curated links
  • 5 social media profiles
  • FB, G+, Twitter, LinkedIn and choose 1 from Instagram or Pinterest
  • 1 Newsletter – Enhanced+ (Full + 2nd blog snippet + original graphic design for newsletter such as a quote, tip or testimonial, promote your event or service, social media channel conversion, quiz)
  • 2 Blogs
  • Quarterly social media performance metrics with consulting feedback & strategy recommendations
  • Online approval of blog & newsletter before publishing
  • Capped at 15 hours/month
  • Plus $199 startup fee

FLOW

Easy and automated so you can go with the flow. We create a social media presence using our expertise.

Why you need it:

You won't need to approve every little post. We do all the work using our social media expertise. We meet every 6 months to go over your social media output and make sure we're still working on topics you want to focus on.

Who it's for:
Small businesses looking for an affordable option to create a solid online presence without the need for heavy interaction or decision-making.

ASANA

The ease of automation with a solid foundation in graphics and performance metrics. We create a social media presence using our expertise.

Why you need it:

You won't need to approve every little post. We do all the work using our social media expertise. We meet every 6 months to go over your social media output and make sure we're still working on topics you want to focus on.

Who it's for:
Small businesses looking for an affordable option to create a solid online presence that includes graphics and performance tracking without the need for heavy interaction or decision-making.

KARMA

To give is to receive. So we'll help you give more value online to increase your social media karma. We'll do all that we do in our Flow package, but we'll also elevate our social media marketing efforts to help you reap the rewards.

Why you need it:

You want visibility online and you just can't do it all yourself, but you also want to have an active role in what your message is.

Who it's for:

Established small businesses that don't have time to update their social media channels and need someone to help understand their message while keeping them visible. Good for doctors, attorneys, and companies experiencing recent growth.

FOCUSED

Concentration is the key to success. We'll help you get focused on success by creating a highly dedicated social media marketing plan.

Why you need it:

You're a strong brand but your online social media presence is difficult to manage and still be successful, so you need a skilled and dedicated team to keep your audience focused on your company while still playing a big role in what goes out.

Who it's for:

Small businesses looking to really level up and get more focused on their social presence. Great for tech companies, large businesses, and leaders serious about growing their business and their financial capability.

ENLIGHTENED

Knowledge is power. We'll help your business reach its zenith as a powerful brand and become enlightened on what your audience truly wants, then we'll convert that into knowledgeable, valuable content.

Why you need it:

You know you've reached a point of success that requires ongoing visibility and strong social interaction with your audience, so you need experts to help maintain and create the highest level of engagement to ensure continued success.

Who it's for:

Small businesses with high end clients and established leaders looking to maximize their online presence, reach higher levels of success, and keep a strong line of communication and visibility amongst their audience.

Curated:  Curating posts for social media is like curating content for an art gallery.  We will monitor news releases and content in the public domain to create posts across your channels that are relevant to your business and will help to reinforce your position as an industry expert.  Each month we’ll hand select  posts and schedule them for you.

Original:  Curated is good but original is always better.  We work with you to get a feel for your style and the topics you would like us to research for you as well as acceptable sources for us to use.  Your original content will include tips, quotes and news.  Since images have been shown to capture more attention in social media streams we’ll develop a set of attractive backdrops to use for your posts.  Typically your post will include the image, text and your logo.  We can either use images you provide or stock photos.  These are available for a few dollars each from a variety of providers and we’ll make some recommendations and even manage your account for you.  Plus we’ll be sure to share any blog entries we write for you each month.

Clients expect to find you, validate you, engage with you and be engaged with you online.  While the jury is still out on Facebook as a revenue generator (although there are some great case studies to show that is can be), it is certainly an important channel for relationship development, brand visibility, and it is favored by search engines for SEO.  This plan provides you with a combination of curated posts (relevant content from expert sources to share with your followers), links to your events and content from your website and the blog entries you write.  We’ll write each post carefully for you and not just copy/paste titles.

Google+ is still a mystery to many business owners and leaders yet its importance is growing.  A social network similar to Facebook, Google+ is full of industry influencers and people who need to know about and engage with your brand.  And if for no other reason, Google loves Google+ and you want Google to love your brand so claiming your real estate on Google+ and creating content is important, even if you aren’t ready to actively engage on this channel.  A Google+ page is similar to a Facebook page which profiles your business and we’ll create one for you.  Rather than a Like button, Google+ uses a +1 button which allows users to show they like your content.  Google pays attention to how many +1’s you receive.  The Share button arrow allows users to share your content on their stream, and the comment button is self explanatory.  #Hashtags (originally from Twitter) are now used on Facebook, Google+ and other channels and serve to relate various user’s posts into a topic.  This allows you to connect to what is trending.  Also similar to Twitter and Facebook, tags are used to recognize brands or people when you mention them in your post.  This is important and good social media etiquette.  Circles are unique to Google+ and represent categories to organize your followers (e.g. friends, clients, business partners).  Extended Circles are created by the Google+ algorithm (friends of friends) to determine who will see your content.  Creating a Local Google+ page is huge and allows people to see your location, hours, business information and photos.  It is what appears in Google Search (used to be maps) and we can help you to update it…especially since Google can be rather creative in creating categories for you and pulling in information.

While many companies are using Twitter for customer service and chat, at a minimum companies need to have a presence and communicate regularly.  Many of your current and potential customers check Twitter daily for updates, share and look for company reviews, seek deals and share their interests.  Savvy businesses follow what users are tweeting about them, check out their competitors, build brand awareness and loyalty, monitor consumer trends and engage in conversations to increase sales.  Step 1 is being present and active on Twitter to build a following and that’s where we can help.  Twitter is a much more active channel than Facebook and Google+.

If you sell to other businesses, or your target clients are professional men or women then you simply must be on Linked In.

POSTS: Many businesses tend to find higher engagement posting on this channel due to the open, networking culture of it’s followers.  At the moment, the Linked In API does have some limitations which means that while link posts can be pre-scheduled, there is a high manual component to image posts in order for them to appear properly.

BLOGS: Many of our clients also blog on Linked In.  While Linked In limits website links as “no follow”, meaning that while users can see them the search engines can’t, despite not helping SEO, blog posts on this channel to tend to get higher visibility and so we recommend either posting one of your monthly blogs to Linked In and the others to your website.  Remember that Google will flag duplicate content and as Linked In is likely to be indexed more quickly than your website, it is important to either rewrite blogs as original for Linked In posting, or else post first to your website, wait until it is indexed and only then post to Linked In.

To add Linked In to your services with us you’ll need to make sure that you add on this monthly social media service with us and that you purchase an upgraded Hootsuite account, which currently runs $9.99/month.

Although Pinterest became popular as a platform for sharing recipes, crafts and pictures of our cats, it has quickly evolved into a viable social media channel for business.  Here are some tips:

  • Make sure your website has an “on hover” button over all images to allow for easy pinning.
  • As with any social media channel, it is social, so begin by following others and re-pinning interesting pins.
  • Make sure you’re using a Pinterest business page
  • Create different business-specific boards according to likely follower interests
  • Add meta tags to your website to create rich pins
  • When someone engages on Pinterest, respond to their comments and questions to encourage further engagement
  • Images are more likely clicked on when formatted vertically.  The ideal size for Pinterest is 736 x 1128
  • Create a group board and invite others to contribute
  • Infographics tend to be popular business pins – be informative.  Inspiration also wins big.
  • Include keywords with hypens in your image names
  • Mix it up – use audio, video, slideshares and images
  • Incorporate hashtags (check what’s trending) and SEO optimize your page and use keywords in your board titles
  • If you have a board with fewer followers, repin to boards with more followers
  • Create a board for your business events and post comments

To add Pinterest to your services with us you’ll need to make sure that you add on this monthly social media service with us and that you purchase an upgraded Hootsuite account, which currently runs $9.99/month.  Also as it is a mobile platform, we’ll schedule your posts but you’ll receive an alert to your mobile phone to “push the button” and complete the post.

Like Pinterest, Instagram has also become a viable business social media platform.  If your target is teens, you simply must be here, but even older followers view this as an important channel.  According to Forrester,  Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.  Most successful large brands post 1-3 times per day on Instagram.  Good content to consider includes, your services or products, lifestyle images associated with what your service or products deliver, staff members, offices, as well as the interests of your followers (you need to follow them to find out).  Think about selecting a phrase that expresses something about your business, and use it as a company hashtag.  Be sure to enable push notifications so you’ll know when followers engage so you can engage back.

To add Instagram to your services with us you’ll need to make sure that you add on this monthly social media service with us and that you purchase an upgraded Hootsuite account, which currently runs $9.99/month.  Also as it is a mobile platform, we’ll schedule your posts but you’ll receive an alert to your mobile phone to “push the button” and complete the post.

We make social media management easy! Need a custom solution? Contact us to create a package sized for your small business social management needs.

CONTACT US TO LEARN MORE!

The Fine Print:

  • All of our packages will have an additional pass through software license cost of $25/month for scheduling software.  This is a requirement of each package.
  • All of our packages DO include access to our portal that allows an easy flow of communications, updates, file sharing and reporting.