SMALL BUSINESS SOCIAL MEDIA BY ZENCHANGE

Social media presence is no longer an option for small business.  Posting, writing blogs and sending newsletters is a must.  Our packages help make social connections.

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Which Social Media Channels Should A Small Business Use?

Clients expect to find you, validate you, engage with you and be engaged with you online.  Facebook is an important channel for relationship development, brand visibility, and it is favored by search engines for SEO if you use it to engage and link back to your website.  As a business, you will typically need to promote your page and posts using Facebook Ads but the good news is that they are so targeted they can be quite cost effective.  Our plans provide you with a combination of curated posts (relevant content from expert sources to share with your followers), links to your events and content from your website and the blog entries you write.  We’ll write each post carefully for you and not just copy/paste titles.

Clients expect to find you, validate you, engage with you and be engaged with you online.  Facebook is an important channel for relationship development, brand visibility, and it is favored by search engines for SEO if you use it to engage and link back to your website.  As a business, you will typically need to promote your page and posts using Facebook Ads but the good news is that they are so targeted they can be quite cost effective.  Our plans provide you with a combination of curated posts (relevant content from expert sources to share with your followers), links to your events and content from your website and the blog entries you write.  We’ll write each post carefully for you and not just copy/paste titles.

Google+ is still a mystery to many business owners and leaders yet its importance is growing.  A social network similar to Facebook, Google+ is full of industry influencers and people who need to know about and engage with your brand.  And if for no other reason, Google loves Google+ and you want Google to love your brand so claiming your real estate on Google+ and creating content is important, even if you aren’t ready to actively engage on this channel.  A Google+ page is similar to a Facebook page which profiles your business and we’ll create one for you.  Rather than a Like button, Google+ uses a +1 button which allows users to show they like your content.  Google pays attention to how many +1’s you receive.  The Share button arrow allows users to share your content on their stream, and the comment button is self explanatory.  #Hashtags (originally from Twitter) are now used on Facebook, Google+ and other channels and serve to relate various user’s posts into a topic.  This allows you to connect to what is trending.  Also similar to Twitter and Facebook, tags are used to recognize brands or people when you mention them in your post.  This is important and good social media etiquette.  Circles are unique to Google+ and represent categories to organize your followers (e.g. friends, clients, business partners).  Extended Circles are created by the Google+ algorithm (friends of friends) to determine who will see your content.  Creating a Local Google+ page is huge and allows people to see your location, hours, business information and photos.  It is what appears in Google Search (used to be maps) and we can help you to update it…especially since Google can be rather creative in creating categories for you and pulling in information.

While many companies are using Twitter for customer service and chat.  Many of your current and potential customers check Twitter daily for updates, share and look for company reviews, seek deals and share their interests.  Savvy businesses follow what users are tweeting about them, check out their competitors, build brand awareness and loyalty, monitor consumer trends and engage in conversations to increase sales.  But here’s the thing.  Twitter is a much more active channel than Facebook and Google+.  Think of it like an online chat.  If you’d like to just maintain a presence there because you have an account we have packages to do so, but to really work Twitter you need to be active on it constantly.  If you aren’t prepared to have someone on your team working Twitter as though it were a customer service chat, then it really isn’t worth it for lead generation.

If you sell to other businesses, or your target clients are professional men or women then you simply must be on Linked In.

POSTS: Many businesses tend to find higher engagement posting on this channel due to the open, networking culture of it’s followers.  The Linked In crowd tends to circle in anger around brands who overtly try to sell via this channel.  However, sharing valuable knowledge, promoting events, sharing successes, tips and inspiration are all encouraged.

BLOGS: Many of our clients also blog on Linked In.  While Linked In limits website links as “no follow”, meaning that while users can see them the search engines can’t, despite not helping SEO, blog posts on this channel to tend to get higher visibility and so we recommend either posting one of your monthly blogs to Linked In and the others to your website or rewriting a website blog to post on Linked In.  Remember that Google will flag duplicate content and as Linked In is likely to be indexed more quickly than your website, it is important to either rewrite blogs as original for Linked In posting, or else post first to your website, wait until it is indexed and only then post to Linked In.

Although Pinterest became popular as a platform for sharing recipes, crafts and pictures of our cats, it has quickly evolved into a viable social media channel for business.  Here are some tips:

  • Make sure your website has an “on hover” button over all images to allow for easy pinning.
  • As with any social media channel, it is social, so begin by following others and re-pinning interesting pins.
  • Make sure you’re using a Pinterest business page
  • Create different business-specific boards according to likely follower interests
  • Add meta tags to your website to create rich pins
  • When someone engages on Pinterest, respond to their comments and questions to encourage further engagement
  • Images are more likely clicked on when formatted vertically.  The ideal size for Pinterest is 736 x 1128
  • Create a group board and invite others to contribute
  • Infographics tend to be popular business pins – be informative.  Inspiration also wins big.
  • Include keywords with hypens in your image names
  • Mix it up – use audio, video, slideshares and images
  • Incorporate hashtags (check what’s trending) and SEO optimize your page and use keywords in your board titles
  • If you have a board with fewer followers, repin to boards with more followers
  • Create a board for your business events and post comments

Like Pinterest, Instagram has also become a viable business social media platform.  If your target is teens, you simply must be here, but even older followers view this as an important channel.  According to Forrester,  Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.  Most successful large brands post 1-3 times per day on Instagram.  Good content to consider includes, your services or products, lifestyle images associated with what your service or products deliver, staff members, offices, as well as the interests of your followers (you need to follow them to find out).  Think about selecting a phrase that expresses something about your business, and use it as a company hashtag.  Be sure to enable push notifications so you’ll know when followers engage so you can engage back.

Original or Curated Posts?

Curated:  Curating posts for social media is like curating content for an art gallery.  We will monitor news releases and content in the public domain to create posts across your channels that are relevant to your business and will help to reinforce your position as an industry expert.  Each month we’ll hand select  posts and schedule them for you.

Original:  Curated is good but original is always better.  We work with you to get a feel for your style and the topics you would like us to research for you as well as acceptable sources for us to use.  Your original content will include tips, quotes and news.  Since images have been shown to capture more attention in social media streams we’ll develop a set of attractive backdrops to use for your posts.  Typically your post will include the image, text and your logo.  We can either use images you provide or stock photos.  These are available for a few dollars each from a variety of providers and we’ll make some recommendations and even manage your account for you.  Plus we’ll be sure to share any blog entries we write for you each month.

social media original post
Social Media Post Linking Back To Your Website
Social Media Curated Post

SOCIAL MEDIA ORIGINAL POST

Social Media Post Linking Back To Your Website

Social Media Curated Post

Social Media YouTube Post
social media video directly uploaded to Facebook

Social Media YouTube Post

Social media video directly uploaded to Facebook

Which Small Business Social Media Package Is Right For You?

Prana

$250monthly
  • 1 Newsletter – Basic (blog snippet, tips and a static call-to-action
  • 1 400 word Blog
  • Capped at 5 hours/month
  • Plus $199 startup fee

 

Flow

$299monthly
  • 4 branded text graphics (1/week)
  • 3 social media profiles
  • Facebook, Google+, LinkedIn
  • 1 Newsletter – Basic (blog snippet, tips and a static call-to-action
  • 1 400 word Blog
  • Capped at 6 hours/month
  • Plus $199 startup fee

Asana

$499monthly
  • 6 branded text graphics + 20 curated links
  • 3 social media profiles
  • Facebook, Google+, LinkedIn
  • 1 Newsletter – Full (Basic + link to external article with comments, custom image from your posts, variable call-to-action, quote)
  • 1 500-600 word Blog
  • Quarterly social media performance metrics
  • Capped at 9 hours/month
  • Plus $199 startup fee

Karma

$699monthly
  • 6 branded text graphics + 20 curated links + 2 weekly links to drive traffic to your website
  • 4 social media profiles
  • Facebook, Google+, LinkedIn and Choose 1 from Instagram or Pinterest
  • 1 Newsletter – Enhanced (Full + original graphic design for newsletter such as a quote, tip or testimonial, promote your event or service, social media channel conversion, quiz)
  • 1 500-600 word Blog
  • Quarterly social media performance metrics with consulting feedback & strategy recommendations
  • Online approval of blog & newsletter before publishing
  • Capped at 12 hours/month
  • Plus $199 startup fee

Focused

$799monthly
  • 5 text graphics + 5 images + 20 curated links
  • 5 social media profiles
  • Facebook, Google+, Twitter (posts only), LinkedIn and choose 1 from Instagram or Pinterest
  • 1 Newsletter – Enhanced+ (Full + 2nd blog snippet + original graphic design for newsletter such as a quote, tip or testimonial, promote your event or service, social media channel conversion, quiz)
  • 2 500-600 word Blogs
  • Quarterly social media performance metrics with consulting feedback & strategy recommendations
  • Online approval of blog & newsletter before publishing
  • Capped at 15 hours/month
  • Plus $199 startup fee

What Is Social Media Engagement?

Social media engagement is all about building relationships with your followers, and starting new relationships with others in your community who will then become your followers.  You’re trying to create open and ongoing conversations that will enhance your brand and bring those who are interested into your circle.

Social media followers seek instant gratification.  When they start a conversation whether it’s a “like” or a comment, they want it to be a two-way interaction.  Similar people reach out to groups to find what they’re looking for and your brand needs to be there.  If they complain, they expect a response in less than an hour.   Regardless of the interaction, people tend to interact more when they know there is a human behind the brand.  Blog posts are a great way to start a conversation. But simply posting to your own social media accounts isn’t enough.

How do you measure engagement?

Twitter: Re-tweets and followers

Facebook: Shares, likes and followers

Instagram: Likes and followers

And how do you increase all of the above?  First start with one of our social media packages above.  They are great for adding interesting content that can be used to start conversations.  Then add one of our social media engagement packages below to take it to the next level.

Social Engage Lite

$399monthly
  • Up to 8 hours/month of engagement on social media where we’ll join groups, make connections, comment on posts and respond to comments in your feed to expand your audience.

Social Engage Growth

$699monthly
  • Take your social media engagement to the next level with Facebook contests. Includes 1 contest with up to 5000 entries/month. Includes graphic design, official rules and winner administration. Plus up to 8 hours/month of engagement on social media where we’ll join groups, make connections, comment on posts and respond to comments in your feed to expand your audience.

We make social media management easy! Need a custom solution? Contact us to create a package sized for your small business social management needs.

CONTACT US TO LEARN MORE!

The Fine Print:

  • All of our packages will have an additional pass through software license cost of $25/month for scheduling software.  This is a requirement of each package.
  • All of our packages DO include access to our portal that allows an easy flow of communications, updates, file sharing and reporting.