If you sell to other businesses, or your target clients are professional men or women then you simply must be on Linked In.
POSTS: Many businesses tend to find higher engagement posting on this channel due to the open, networking culture of it’s followers. At the moment, the Linked In API does have some limitations which means that while link posts can be pre-scheduled, there is a high manual component to image posts in order for them to appear properly.
BLOGS: Many of our clients also blog on Linked In. While Linked In limits website links as “no follow”, meaning that while users can see them the search engines can’t, despite not helping SEO, blog posts on this channel to tend to get higher visibility and so we recommend either posting one of your monthly blogs to Linked In and the others to your website. Remember that Google will flag duplicate content and as Linked In is likely to be indexed more quickly than your website, it is important to either rewrite blogs as original for Linked In posting, or else post first to your website, wait until it is indexed and only then post to Linked In.
To add Linked In to your services with us you’ll need to make sure that you add on this monthly social media service with us and that you purchase an upgraded Hootsuite account, which currently runs $9.99/month.