If you sell to other businesses, or your target clients are professional men or women then you simply must be on Linked In.
POSTS: Many businesses tend to find higher engagement posting on this channel due to the open, networking culture of it’s followers. The Linked In crowd tends to circle in anger around brands who overtly try to sell via this channel. However, sharing valuable knowledge, promoting events, sharing successes, tips and inspiration are all encouraged.
BLOGS: Many of our clients also blog on Linked In. While Linked In limits website links as “no follow”, meaning that while users can see them the search engines can’t, despite not helping SEO, blog posts on this channel to tend to get higher visibility and so we recommend either posting one of your monthly blogs to Linked In and the others to your website or rewriting a website blog to post on Linked In. Remember that Google will flag duplicate content and as Linked In is likely to be indexed more quickly than your website, it is important to either rewrite blogs as original for Linked In posting, or else post first to your website, wait until it is indexed and only then post to Linked In.