MARKETING & BUSINESS STRATEGY WORKSHOPS

A small business marketing or startup strategy workshop can be a great place to launch your new marketing approach.

Need help figuring out your strategy?

Small business workshop whiteboard

What can a workshop accomplish?

A workshop is typically most appropriate in the following situations:

  • You struggle with your go-to-market and brand message
  • You are about to create a lot of content and need to make sure it is aligned with your target market
  • You need to build out your target personas (segments) and determine how to reach each of them
  • You need to refine your company vision, mission and strategy
  • You need to nail down your 3 to 5-year plan
  • You have different people in your company with differing perspectives and need to align

What happens during a workshop?

Each of our workshops is fully customized for your strategic objective.  Prior to the workshop we’ll research your business and competitors.  We’ll speak with any of the workshop participants by phone to gather their input, review whatever documentation you may already have, and prepare the exercises we’ll use for the workshop.  We can either hold the workshop at our conference room in Miami at no additional charge, or we can discuss another location.  We’ll arrive early to prepare the room with flipcharts, post-it notes, handouts and other supplies.

Our facilitator will lead the group through the exercises and document progress on the flipcharts, making sure you have achieved consensus and guiding the direction with input from marketing and business best practices.  Depending on the subject area, one or more co-facilitators may also participate as subject matter experts.  We will conclude with a set of action steps, owners and timing, and a multi-year plan if that is part of our scope.

Following the workshop, we’ll sum up the notes into a presentation that we’ll send over to you as a pdf for distribution.   You can either decide to move forward and implement the recommendations alone, or we would be happy to discuss providing additional support.

Diane facilitating small business workshop

How much does a workshop cost?

Depending on the duration and amount of preparation and follow up required, cost typically range from $2500 for a 1/2 day with basic prep to $8000 for 2 days, plus travel. Our consultants are based in Miami and West Palm Beach. Contact us for a custom quote.