There is no one size fits all marketing strategy for non-profits because each organization has a different target market and mission. Each non-profit stands out in their own way. But non-profit marketing plans share some common attributes.

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Non-Profit Marketing Begins With Your Growth Objectives

  1. Do you want to expand the reach and increase the impact that your non-profit has on your community? Whether you want to grow your business or just give your current projects a boost, it will influence how you need to approach marketing.
  2. Does your website accurately represent your organization? Does your social media presence need something to help it generate more conversations from your followers? Is your online presence generating calls?
  3. What is your non-profit all about? What’s your mission? Do your current marketing efforts reflect those values? Don’t have any marketing in place? How do you plan to reach the right audience? Considering these and other questions is essential if you hope to extend the reach of your organization.
  4. What makes your non-profit special? How do you set yourself apart from other organizations in your market? What do you have to offer? If your operation is small, it might be beneficial to really target your core goals to find and gain your share of the market.

Non-Profit Marketing

  • Adwords: Non-profits need to be competitive, too. If you Google how you would like to be found and see your competitor’s ads then you’ll need to be there too.
  • A Website That Converts: Your website needs to load in 2 seconds or less, look great on mobile and make it very obvious what you do and why you’re different from other non-profit organizations.
  • Local SEO: Your non-profit needs to be on the map. This is accomplished by creating keyword rich listings in hundreds of online directories. It is one of the most cost effective and fastest ways to be found and should definitely be part of your strategy.
  • A Newsletter & Blog: Find a way to regularly connect with your contributors, prospects, and fellow non-profit organizations by sharing a monthly newsletter with your blog excerpt, upcoming events, pictures of members of your non-profit in the community or with clients, and tips. Remaining top of mind will help with professional referrals and being the non-profit a prospect wants to work with.

Next Level Financial Advisor Marketing

  • Are you networking? Do you take full advantage of the handfuls of business cards you collect or do they sit on your desk? A CRM system is a perfect tool to automate nurturing those leads. Send customized emails that look like you fired them off from your account personally. Ask for referrals and testimonials, automate aspects of your new client onboarding. Did an initial consultation not close? Send an automated check in.
  • Social Media Visibility: Do you have a LinkedIn profile? Do you have positive reviews? Are you active daily on LinkedIn, Facebook, Google+, Instagram & Twitter?
  • Social Media Engagement: Visibility is the first step but you want to network online the same way you network at events. Join non-profit and community online groups, comment on posts, share and make connections. Out in the community? Share pictures! Can you profile clients? Share testimonials?
  • On Page SEO: This involves optimizing the load speed of your non-profit’s website (like a car, it will slow down over time without a tune-up), making changes to the code to be more search engine friendly and optimizing your content for target non-profit keywords. A proper non-profit SEO strategy will help your Adwords campaign to perform better and cost you less per click.
  • Online Reviews: People really do care what others think, even when it comes to choosing a non-profit to support. The more 5-star reviews you have on Facebook and Google, the more confident a client will be that yours is a good cause. Even if they find out about you elsewhere you can be certain they are checking you out online.
  • Videos and Photos: Your visual media needs to make you stand out, so really set yourself apart in the content you create and share. On your website show professional photos of you working with clients. Shoot 1-2 minute videos for your website and social media of you providing non-profit facts and tips, sharing stories of how your non-profit positively impacts the community or of people saying nice things about you. Visitors to your website or social media should get a feel for what it would be like to work with you.

Need more information about non-profit marketing that works?