Why Should You Use Video In Your Social Media?

Not Yet Convinced About Video For Business?

  • 87% of online marketers use video content.
  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. 
  • Over half of video content is viewed on mobile.
  • 92 percent of mobile video viewers share videos with others.
  • 90% of Twitter video views happen on a mobile device.
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights). 
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  • Social video generates 1200% more shares than text and images combined.
  • Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights). 
  • You can now use GIFs in Facebook ads! 
  • Video drives a 157% increase in organic traffic.
  • Videos up to 2 minutes long get the most engagement.
  • The average user spends 88% more time on a website with video. 
  • 85% of Facebook videos are watched without sound.
  • Video on a landing page can increase conversions by 80% or more.
  • Native videos on Facebook have 10 times higher reach compared to YouTube links.
  • The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.
  • Having a video on a landing page makes it 53% more likely to show up on page 1 of Google.
  • 46% of users act after viewing an ad.
  • An initial email with a video receives an increase click-through rate by 96%.
  • Video attracts two to three times as many monthly visitors.
  • Blog posts incorporating video attract 3x as many inbound links as blog posts without video. 
  • Combining video with full-page ads boosts engagement by 22 percent.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • Internet video traffic made up 69% of all global consumer Internet traffic in 2017.
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

No Time For Video Shoots?  We Have Your Solution!

With our social media graphic video plans you can have high engagement videos for your YouTube channel, to upload to Facebook, add to Instagram, link from your directory listings and other social media platforms, or to stream on your website, all being created magically by marketing gnomes without you needing to be on camera.  We can use photos, other video clips, stock footage, text and graphic design to create an eye catching video for your small business.  And given that 85% of Facebook videos are watched without sound, quick, catchy graphic videos are the way to go!

Graphic Video Basic

$395monthly
  • 1 video 15 seconds – 1 minute in length
  • A “lower third” graphic overlay of your logo and/or title
  • A graphical title at the beginning & end of the video
  • Film produced in both landscape formats for YouTube and Facebook and square for Instagram
  • Custom Music Track – our editors choose a royalty free track
  • Video delivered to a Google Drive folder for your distribution.  Or add one of our distribution plans and we’ll do it for you!  If you have one of our social media engagement plans we’ll upload to your social media at no charge!
  • Capped at 8 hours

Graphic Video Pro

$765monthly
  • 2 videos 15 seconds – 1 minute in length
  • A “lower third” graphic overlay of your logo and/or title
  • A custom graphical title at the beginning & end of the videos
  • Films produced in both landscape formats for YouTube and Facebook and square for Instagram
  • Custom Music Tracks – our editors choose royalty free tracks
  • Videos delivered to a Google Drive folder for your distribution.  Or add one of our distribution plans and we’ll do it for you!  If you have one of our social media engagement plans we’ll upload to your social media at no charge!
  • Capped at 16 hours

Prefer Your Own Video Shoot?  We Do That Too!

Prefer to be on camera and tell your story?  This can be a great option for a website video, to build your YouTube channel and to add something more personal to your social media.  Your followers do love to see your smiling face!  Options are limitless, as long as the shoot will be in a single location and natural light (indoor or outdoor).  Think about:

  • Client testimonials
  • “How To”
  • Share an announcement
  • Q&A
  • Inside Scoop – Behind The Scenes
  • The making of your product or service
  • Clients enjoying your product or service
  • How to use (or not use) your product or service
  • Meet your team
  • Interview an expert (or be the expert in the interview)
  • Review the tools you use
  • A day in the life
  • Before and after
  • Announce an event
  • Tell a fun story that relates to your business
  • Demonstrate something
  • Tour your business
  • Frequently Asked Questions
  • How you got started
  • Give a play-by-play on a company event
  • Share your opinion on a popular topic
  • Tie into a charity
  • Bonus points if you can work in a cute baby or animal!

We go on site (in Miami-Dade), shoot, and professionally edit.  Add on one of our planning and distribution packages for a complete service.

Are you shooting your own videos but need help with sound cleanup and editing?  We do that too, just ask.

Video Growth

$495monthly
  • 1 video 15 seconds – 2 minutes in length
  • You prepare the concept & script.  We show up ready to shoot..
  • A “lower third” graphic overlay of your logo and/or title
  • A graphical title at the beginning & end of the video
  • Up to 60 minutes of production time including set up
  • Video shot in natural light (interior or exterior)
  • Film produced in both landscape formats for YouTube and Facebook and square for Instagram
  • Custom Music Track – our editors choose a royalty free track
  • Capped at 9 hours

Video Pro

$695monthly
  • 1 video 15 seconds – 3 minutes in length
  • Creative Concept + Script Bullets by ZenChange marketing creative team.
  • A “lower third” graphic overlay of your logo and/or title
  • A graphical title at the beginning & end of the video
  • Up to 90 minutes of production time including set up
  • Video shot in natural light (interior or exterior)
  • Film produced in both landscape formats for YouTube and Facebook and square for Instagram
  • Custom Music Track – our editors choose a royalty free track
  • Capped at 13 hours

Promote Your Video For More Views

Video Promo

$300monthly
  • We Transcribe & Edit Video (up to 2 mins) Into A Blog, and add to your website with the streamed video.
  • We SEO Optimize Your Video  and Promote it For More Views
  • We Upload Video To YouTube, Stream From Your Website & 3 Social Media Platforms

Add Conversion Tracking

Call Tracking Lite

$59monthly
  • Up to 4 local phone numbers (website + 3 marketing channels – additional numbers $2.50 local or $4.50 toll free)
  • Up to 500 local minutes (additional minutes 5c local/8c toll free)
  • Google Analytics and Google Adwords integration
  • Monthly reports with recommendations
  • Call script for your staff + online tool to track leads that convert to sales

Call Tracking Complete

$199monthly
  • Up to 10 local phone numbers (website + 9 marketing channels – additional numbers $2.50 local or $4.50 toll free)
  • Up to 500 local minutes (additional minutes 5c local/8c toll free)
  • Up to 100 text messages (1.6c/extra text)
  • Google Analytics and Google Adwords integration
  • Monthly reports including review of up to 10 calls (1 hour max total talk time) with feedback as input to staff training.
  • Call script for your staff + online tool to track leads that convert to sales

Choose Your Extras

Extras

$ as incurred
  • Extra production time:  $50/30 min block
  • 4K Production for the highest quality output and more flexibility in the edit:  $50
  • Premium edit includes a rough cut review where you can see the video before it is complete and request changes or give creative input that will be implemented by the editor:  $200
  • Aerial Footage with a drone:  Starts at $200
  • Longer run time on the final edit:  $75/ video min

We make social media video easy! Need a custom solution? Contact us to create a package sized for your small business social video needs.

The Fine Print:

  • If we’re on site for a 1 hour production, that equates to about 20 minutes of on camera time.  That means you’ll need to be prepared.  If production time goes over we may not have time for your original images and we may need to charge for additional production time.  Remember to rehearse!
  • Music tracks assume royalty free music
  • If you’re not already doing social media with ZenChange, we will add a $25/month pass through software license fee for our scheduling software for the image posts.
  • All of our packages DO include your dedicated ZenChange project manager who supports an easy flow of communications, updates, file sharing and reporting.