Why Should You Use Video In Your Social Media?

Step 1:  Choose a Video Production Level

Video Growth

$495monthly
  • 2 professional grade cameras & 2 microphones
  • 1 professional filmmaker / photographer
  • 1 video 15 seconds – 4 minutes in length
  • A “lower third” graphic overlay of your logo and/or title
  • A graphical title at the beginning & end of the video
  • Up to 60 minutes of production time including set up
  • Video shot in natural light or with single light panel
  • Editing by professional video editor
  • High Def 1920 x 1080 production
  • Film shot in flexible color, refined for more professional look or converted to B&W for an artistic effect.
  • Custom Music Track – our editors choose a track from 1000s of available tracks.
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  • Autopilot – Leave It All To Us.  Our professionals will shoot, edit and distribute your custom content in the best possible way!

Video Pro

$695monthly
  • 2 professional grade cameras & 2 microphones
  • 1 professional filmmaker / photographer
  • 1 video 15 seconds – 5 minutes in length
  • A “lower third” graphic overlay of your logo and/or title
  • A graphical title at the beginning & end of the video
  • Up to 90 minutes of production time including set up
  • Video shot in natural light or with two light panels for more advanced illumination
  • Editing by professional video editor
  • 4K production (3840 x 2160) for the highest quality output and more flexibility in the edit
  • Film shot in flexible color, refined for more professional look or converted to B&W for an artistic effect.
  • Curated Music Track – our editors will gather a selection of suggested tracks so you can choose if you wish.
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  • Autopilot – Leave It All To Us.  Our professionals will shoot, edit and distribute your custom content in the best possible way!

Step 2:  Add an SEO/Social Media Level

Video Impact

$200monthly
  • Input To Your Topic from the ZenChange Marketing & Video Producer creative team
  • We Transcribe & Edit Video Into A Blog, SEO optimize it and add to your website with the streamed video.
  • We SEO Optimize Your Video For More Views
  • We Upload Video To YouTube, Stream From Your Website & 3 Social Media Platforms

Video Buzz

$300monthly
  • Creative Concept + Script Bullets by ZenChange marketing creative team and video producer
  • Extra coaching and script walkthrough by video conference prior to your shoot.
  • We Transcribe & Edit Video Into A Blog, SEO optimize it and add to your website with the streamed video.
  • We SEO Optimize Your Video For More Views
  • We Upload To YouTube, Upload to Facebook, Stream From Your Website & up to 3 other Social Media Platforms, including your Google Listing

Step 3:  Add Conversion Tracking

Call Tracking Lite

$59monthly
  • Up to 4 local phone numbers (website + 3 marketing channels – additional numbers $2.50 local or $4.50 toll free)
  • Up to 500 local minutes (additional minutes 5c local/8c toll free)
  • Google Analytics and Google Adwords integration
  • Monthly reports with recommendations
  • Call script for your staff + online tool to track leads that convert to sales

Call Tracking Complete

$199monthly
  • Up to 10 local phone numbers (website + 9 marketing channels – additional numbers $2.50 local or $4.50 toll free)
  • Up to 500 local minutes (additional minutes 5c local/8c toll free)
  • Up to 100 text messages (1.6c/extra text)
  • Google Analytics and Google Adwords integration
  • Monthly reports including review of up to 10 calls (1 hour max total talk time) with feedback as input to staff training.
  • Call script for your staff + online tool to track leads that convert to sales

Step 4:  Choose Your Extras

Extras

$ as incurred
  • Extra production time:  $100/30 min block
  • Additional Custom Music Track – If required by video shoot plan:  $50
  • 4K Production for the highest quality output and more flexibility in the edit:  $50
  • Premium edit includes a rough cut review where you can see the video before it is complete and request changes or give creative input that will be implemented by the editor:  $200
  • Additional Filmmaker & Camera:  $250
  • Additional Camera:  $50
  • Aerial Footage with a drone:  Starts at $200
  • Stabilizing gimbal for extremely smooth, cinematic, moving camera shots :  $150
  • Slider for smooth motion camera slides:  $40
  • Longer run time on the final edit:  $75/ video min

VIDEO HAS ARRIVED

Video allows you to connect with your audience more than the written word alone.  And video gives your users reason to stay on your website longer which is great for SEO!  People also like to watch video on the go which makes video great for mobile users.

Have something complex to sell?  Nothing says it better than video.  Sometimes a picture is worth a thousand words.  And talk about engagement!  According to Social Media Examiner, if your video is fun, entertaining, or triggers an emotion, your video is more likely to be shared.

So What Should My Video Be About?

Think you have nothing to say on film?  Think again!  Here are some top topics that are well suited to video:

  • Client testimonials
  • “How To”
  • Share an announcement
  • Q&A
  • Inside Scoop – Behind The Scenes
  • The making of your product or service
  • Clients enjoying your product or service
  • How to use (or not use) your product or service
  • Meet your team
  • Interview an expert (or be the expert in the interview)
  • Review the tools you use
  • A day in the life
  • Before and after
  • Announce an event
  • Tell a fun story that relates to your business
  • Demonstrate something
  • Tour your business
  • Frequently Asked Questions
  • How you got started
  • Give a play-by-play on a company event
  • Share your opinion on a popular topic
  • Tie into a charity
  • Bonus points if you can work in a cute baby or animal!
Using 2 cameras allows for a professional, seamless transition between shots without “jumping”.  It also allows for different camera angles, including movement like a slider shot, zoom or pan which adds much more visual interest than you simply staring into a camera!
In a word, yes!  Here are some important effects you simply can’t achieve with your smart phone:

  • Background fade
  • Better contrast and even tones
  • Higher resolution image which allows you to zoom in on the best part of the shot and cut out that guy who happened to walk behind you in the park.
  • Greater ability to capture details
  • Truer colors

We make social media video easy! Need a custom solution? Contact us to create a package sized for your small business social video needs.

CONTACT US TO LEARN MORE!

The Fine Print:

  • If we’re on site for a 1 hour production, that equates to about 20 minutes of on camera time.  That means you’ll need to be prepared.  If production time goes over we may not have time for your original images and we may need to charge for additional production time.  Remember to rehearse!
  • Music tracks assume royalty free music
  • If you’re not already doing social media with ZenChange, we will add a $25/month pass through software license fee for our scheduling software for the image posts.
  • All of our packages DO include access to the ZenChange client portal that allows an easy flow of communications, updates, file sharing and reporting.