What Sets ZenChange Apart
Many marketing agencies can show you pretty pictures, but few can handle your marketing needs from end to end, including:
- Comprehensive marketing & business strategy (and not just creative)
- Market research
- Web design that doesn’t demand a lot of your time to define structure, creative, images & content – we can handle it all with as much or little input as you can give
- Copy writing (marketing writing) and content writing with creative and editorial oversight
- Social media management
- SEO
- Online advertising (Google Adwords, Facebook Ads etc.)
- Graphic design
- The discipline of task management and the tools to support it
- Analytics reports to assess results and provide input to marketing recommendations
- Our team includes expertise in strategy, consulting, financial analysis, web design, graphic design, SEO, online advertising, social media management and writing copy that converts.
- We love what we do and we’ll treat your business as if it was our own.
Our Vision
Our Mission
We are committed to bringing best practices and innovative thinking to help small and medium sized enterprises to grow profitably.
The strategies we recommend are being used successfully in corporate boardrooms across America. We take these Fortune 500 success secrets and tailor them for small business.
We strive to be a disruptor in the marketing industry. You won’t see big retainer fees from us and wonder what you’re paying for. We’re highly transparent and give you a “Chinese menu” approach to selecting the marketing and operational efficiency services you need to be successful.
Meet Our Leadership Team
Diane
Founder and CEO
Diane is a passionate executive business consultant with 25 years experience in CRM, marketing and process optimization consulting and over 30 years business experience in the U.S., Canada, England, Australia and Latin America, where she has consulted with 30 of the Fortune 500. She has personally facilitated over 100 strategy workshops from vision and mission to business strategy and processes, incorporating decision analytics, statistical models and data. She has a proven track record in financial and cultural turnarounds and has successfully led sales teams to close deals to $100 million. She has managed teams up to 300 people and annual budgets to $20 million. Diane speaks English, French and Portuguese. Diane holds a Bachelor of Commerce with Honors and an MBA.
Mallory
VP of Creative Strategy
Mallory has over 16 years of marketing experience with more than 100 successful small business marketing campaigns under her belt. She has worked in eCommerce, reputation management, email campaigns, paid campaigns and social media across multiple industries including healthcare, retail and entertainment. She holds a degree in Public Communications from the University of Vermont. In her spare time Mallory is an Instagram Lifestyle Influencer and has her own non-profit supporting dog rescue.
Moises
Chief Counsel
Moises is an experienced Civil Litigation Attorney with expertise in contract law and intellectual property. Moises oversees all legal transactions of the firm and provides guidance on business and contractual structure. Moises holds a J.D. Law from Florida International University and a Bachelor of Business Administration from the University of Miami.
Juan
CFO
Juan provides strategic financial guidance to the firm. Juan has helped pioneer the use of advanced auditing techniques which helps reduce time and improve efficiency. Juan is constantly challenging the status quo by experimenting with the integration of the latest technology such as artificial intelligence, data analytics and blockchain. Juan holds a Master in Accounting from FIU and a CPA designation.
Our Consultants
Rans
Web Director
Dedicated to technology, with a passion in web development, Rans is fully immersed in the latest trends of website security, functionality, design and content. As an seasoned HTML developer, Rans works directly with the development team to ensure quality. With a design background in graphic arts and motion graphics, Rans has produced creative content for large corporations and small businesses for their corporate identities, marketing, and digital presence. Communications and customer relations expert, project management and detailed task oriented, Rans is groomed to take on the challenge of any task in front of him.
Nick
Account Manager & Social PPC
Nick is an experienced marketer with expertise in funnel management and high converting Facebook ad campaigns across more than 40 industries. He works with our clients to optimize their social media sites and design campaigns that generate leads and new members, create email follow up campaigns and chat bot support. Nick is also an experienced videographer and editor. He manages several of our client accounts.
Alex
Art Director
Alex is a talented digital artist who has brought her unique drawings and designs to brands around the world. She oversees and creates digital artwork, client style guides, and ensures that the designs we produce are consistent with client brands. Alex leads the artistic development of logos, branded presentations, social media artwork, ad artwork and website mockups. In fact, these cool drawing of our team on this page are her handiwork!
Elias
Marketing Editor
Elias oversees the talented writers on our team and is responsible for QA. He has experience with creative blog writing, content writing for websites, newsletters and SEO content management best practices. Elias develops content for SEO optimized blogs, CRM drip campaigns, ebooks and articles. He holds an MA in English from the University of Rochester where he studied literature and a BA in English from Illinois State University where he studied writing, language, and literature.
Alejandra
Solutions Architect
Alejandra is an experienced content creator across Facebook, Instagram, LinkedIn, Twitter and TikTok. She has planned small business educational events for the Cambridge Innovation Center from content planning to promotion. She has used inbound, social and influencer relations to build brands, and built a marketplace that supports local artisans in Nicaragua. She is also experienced in hospitality and contributed to the Setai receiving its 5th star. Ale is fluent in English and Spanish and holds a Bachelor’s Degree in Hospitality Management. She is an Instagram influencer.
Bailey
Marketing Analyst
Bailey is an experienced social media marketer with experience across multiple industries including ecommerce, law and legal, health and wellness, food and beverage, and more. She works with ZenChange clients to develop a cohesive brand presence across all their social media channels and helps to amplify their message online.
Karla
Social Media Strategist
Karla is a skilled social media strategist. She has developed and executed strategies for small and large businesses in different industries during her career, including fashion, healthcare, and others across various platforms. Karla is fluent in English and Spanish. She holds a Bachelors’s Degree in Advertising and Public Relations and an MBA in Marketing.
Norie
Executive Assistant
Norie helps keep the wheels on the bus here at ZenChange! She makes sure that our client communications are flowing, manages passwords, helps with QA, calendars, our CRM, folders, client brand guides and training organization. Norie holds a Bachelor of Science in Nursing.
Victoria
Writer
Victoria is a part of the writing team here at ZenChange. She writes blogs, website copy, and email campaigns to highlight brand stories and expertise. She has previously worked with beauty businesses on developing robust SEO-optimized blogs and consumer-focused websites. Victoria holds a BA in Editing, Writing, and Media from Florida State University.
Amanda
Project Task Administrator
Amanda makes sure that none of our thousands of requests fall through the cracks. She watches all of our tasks and keeps on top of the due dates and any roadblocks to help our Account Managers succeed. Amanda’s background includes many years of experience in customer service and team management. She is particularly organized and detail-oriented.
Jahangir
Financial Analyst
Jahangir is a CPA and Bookkeeper with an M.B.A. in Finance and over 8 years of financial experience. He is certified in Oracle Financials R12, SAP FICO (financial accounting and controlling), QuickBooks Online bookkeeping, Xero, Sage One, Freshbooks, Wave, LivePlan, Zoho Books, Bill.com, Gusto, T-sheets, Chaser, Saasu, and Hubdoc. Jahangir works on the financial statements for our business plans as well as ZenChange project accounting.
" Our leadership team and senior consultants are complemented by our talented writers, social media specialists, web developers and graphic designers who make everything we do possible. "
Our Core Values
No BS – We could argue that it’s the only core value a company needs. It means that we don’t oversell. It means that we’ll be absolutely honest with you about your business, even if the message may be challenging. And it means that we’ll always be straight with our clients and each other.
A Promise Is A Promise – When we commit, we will deliver. What we say, we do. We expect the same of our suppliers, clients and partners.
The Glass Is Half Full – Having a positive attitude is our choice. While we’re human and we may have bad moments, we will always do our best to turn lemons into lemonade.
Dig Deep – We will only make recommendations to a client when we have dug deep enough into their situation to make sure we understand.
Respect – Life is too short to be taken advantage of. We will treat all of our relationships with respect and fairness and never seek to take advantage. We expect the same.
What Comes With Every Package
- We start with a video recorded on boarding call we use for training our team, so they can understand your business and imitate your “voice” in their writing.
- A content calendar so we can plan ahead
- All content is quality reviewed by a professional editor
- We use software to verify original content
- You will be assigned a project manager to oversee the timeliness of our tasks and be a quick point of contact in case you need to reach someone or need something while someone is in a meeting. You may reach him by phone or text and we will provide you a special email that will automatically open a task so your requests don’t fall through the cracks.