Post Archive by Month

Below you'll find a list of all posts from December, 2014

The Importance Of Focus When You Run A Business

The importance of focus in business becomes evident when you first start your business. You feel a surge of excitement from your great idea, and a sense of certainty that “this is it”! You have done your homework and you just know that this will work. In a way, it feels like having a child and you put your entire heart and soul into the process. And then, you get your first client, then your second and your third…hurray! You’re thrilled to have your great idea validated by others who are willing to pay you for your product or service. …

Are You Seeing Lower Reach With Your Facebook Posts? It’s About To Get Worse.

Last week the Wall Street Journal published an article entitled “New Facebook Rules Will Sting Entrepreneurs” about the social media giant’s plans to significantly reduce visibility of unpaid business page posts in the feeds of their followers (read full article here). In fact, you may have already noticed a significantly declining reach in your posts over the past several months. You may have been wondering if your followers no longer find you interesting or just don’t love you any more. Rest assured, it’s not you. Not everyone is aware that just because you follow a business page on Facebook, and …