how to make social media videos

How To Make Social Media Videos For Your Business

Curious about how to make social media videos for your business?  Read on!  Social media videos have totally taken off lately, but what does it take to create a good one that will be well received by your audience? Take a look at this article and all the advice on how to avoid common mistakes.   How To Make Social Media Videos   Creating videos for social media is a great way to connect with your audience and let them know what you’re up to. However, your videos can be criticized or ignored by users if you’re not careful. Here …

Should I Continue To Use Facebook For My Small Business?

This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal. Last Friday, Facebook came under intense scrutiny regarding the unauthorized sharing of 50 million users’ data  with Cambridge Analytica – a political data analysis firm. Since the announcement, people and businesses across the globe have shown great concern  about their online security and privacy – and a small subset have opted to delete their Facebook accounts. We understand the magnitude and importance of this issue and wanted to share some perspective about the news. As a business owner, …

How Your Small B2B Business Can Rock Social Media

The questions we typically hear most often from small businesses about social media are: Which social media networks should I consider? What type of content should I post? These are great questions and we have certainly seen a lot of boring Business-To-Business (B2B) content on social media.  It often seems that only Business-To-Consumer (B2C)  businesses know how to sell the sizzle in the steak, so to speak.  What business owners seem to forget when delivering their message to other businesses is that those businesses are run by people.  And people still like to have their attention grabbed, even if it …

Should I “Like” My Own Facebook Posts?

Answer:  YES!!!! The Facebook algorithm is designed to show the most relevant and interesting posts to followers.  The rationale is that there is so much content being posted, it would be overwhelming to show us everything.  True, this is quite a “big brother” philosophy, but alas something over which none of us has control. So are some of the characteristics that Facebook determines make an interesting post: Number of likes a post receives (and how quickly it receives them) Multi-media content (video, images) Number of comments a post receives (and how quickly) Facebook also runs a test to see how …

Should I Use A Business Or Personal Facebook Page for my business?

If your account is setup like most, you have a Facebook business page that is part of your Facebook personal account.  When followers like your Facebook page, they do not see the connection to your personal account and vice versa.  If you are using your personal page as a business page, you do run the risk of Facebook suppressing it at some point and undoing all of that good work you have done to promote it. Having a Facebook page provides your business the following benefits: Access to tabs to provide more information about your business The ability to run …

social media dos and donts

Social Media Do’s and Don’ts

Social media dos and don’ts are crucial aspects that my clients, who are new to utilizing social media for their businesses, often seek advice on. They inquire about what is considered appropriate or inappropriate to express online, the frequency of interactions, and the appropriate individuals with whom they should engage. To address these queries, I typically provide the following high-level response: Approach your online interactions with the same etiquette you would employ at a cocktail party. Just as you wouldn’t barge into a room shouting your business name or distribute business cards haphazardly without establishing rapport or sharing captivating anecdotes …