small business branding

Small Business Branding: Strategies to Build a Powerful Brand That Connects with Your Ideal Customers

“Companies with consistent branding are 3.5 times more likely to enjoy strong brand visibility,” according to Demand Metric. Branding is more than just a logo or color scheme—it’s how your audience perceives your business. Creating an impactful brand can be challenging for many small businesses, especially if they’re not attracting customers despite having a quality product or service. The issue might not be what you’re offering but rather how you’re presenting it. Strong small business branding requires a focused strategy that connects with your audience on a deeper level. Business owners often confuse a lack of customer engagement with a …

virtual marketing workshop

Boost Your Small Business Success: How a Virtual Marketing Workshop Can Align Your Strategy

“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry. This quote rings especially true for small business owners trying to navigate today’s complex marketing landscape. According to the Bureau of Labor Statistics, around 20% of new businesses close within their first two years, 45% within five years, and 65% by the ten-year mark. Shockingly, only 25% manage to survive beyond 15 years. But what causes this high failure rate? Because many dive into marketing without a solid strategy in place. For small businesses and startups, understanding how to reach your audience and communicate your value can …

digital marketing strategies

How To Get Found and Convert Leads: A Marketing Playbook

In today’s hyper-competitive digital landscape, your website is often your brand’s first impression—and it only takes about 0.05 seconds for visitors to form an opinion about it. If that impression isn’t positive or visitors can’t find you in the first place, your website might as well be invisible. To thrive online, businesses need more than just a beautiful website; they need a strategic approach that seamlessly integrates design, SEO, and user experience (UX) to attract potential customers and guide them toward becoming loyal clients. This guide is a detailed playbook, offering key digital marketing strategies to optimize your online presence—from …

local seo tips

Dominate Local Search: 3 Local SEO Tips for Small Businesses

In today’s digital age, having a strong online presence is crucial for the success of small businesses. Local SEO tips and strategies play a vital role in enhancing online visibility and attracting more customers from your local community. The good news is that implementing effective local SEO strategies can be done without technical expertise. In this blog, we’ll share three simple yet powerful tips that can help small businesses dominate local searches and drive more traffic to their websites. 3 Local SEO Tips for Small Businesses Hyperlocal content creation Creating content that specifically targets the community or area your business …

how do Google adwords work

2022 Marketing Trends: Top 10 Eye Openers

Curious about which 2022 marketing trends will win the day?  Read on! We’ll cover: The rise of smart devices Visual search The Great Resignation Online competition The Creator Economy Privacy concerns Video trends Social media community AI and text-to-speech The founder for lead generation We all knew COVID would have a lasting impact on digital marketing, but over the past year, we have begun to realize its significance.  The pandemic accelerated the move to digital for not only searching and transacting but for learning, entertainment, and socializing.  Consumers looked for more things they could DIY, including products and services they …

Law Firm Marketing: How to Win in 2019

Law Firm Marketing in 2019 is going to be all about putting yourself in front of the client—the challenge is how to know where the client is looking for the types of services that you offer. Over the past several years, I’ve helped many law firms with their marketing efforts. What I’ve learned during this time is that law firm marketing should aim to accomplish three things: Grow the firm’s referral network so your case referrals increase Regularly sign new clients for services from the firm through trackable sources Build the firm’s brand awareness to keep it top of mind for …

Entrepreneurial Success Advice from the CEO: Dr. Ivan Misner, BNI Founder

Today I had the opportunity to be part of an intimate “ask the founder” question and answer session with BNI founder and the father of networking, Dr. Ivan Misner about his recommendations for entrepreneurial success.  Founded in 1985, BNI (Business Networking International) is the largest business networking organization of its kind, with over 200,000 members worldwide and generating over $11 billion in passed business by its members.  That’s equivalent to the GDP of a small country! I always enjoy meeting CEOs of large companies to ask about their lessons learned, observe their particular CEO persona, and hear first hand the …