local seo tips

Dominate Local Search: 3 Local SEO Tips for Small Businesses

In today’s digital age, having a strong online presence is crucial for the success of small businesses. Local SEO tips and strategies play a vital role in enhancing online visibility and attracting more customers from your local community. The good news is that implementing effective local SEO strategies can be done without technical expertise. In this blog, we’ll share three simple yet powerful tips that can help small businesses dominate local searches and drive more traffic to their websites. 3 Local SEO Tips for Small Businesses Hyperlocal content creation Creating content that specifically targets the community or area your business …

2022 marketing trends on mobile

2022 Marketing Trends: Top 10 Eye Openers

Curious about which 2022 marketing trends will win the day?  Read on! We’ll cover: The rise of smart devices Visual search The Great Resignation Online competition The Creator Economy Privacy concerns Video trends Social media community AI and text-to-speech The founder for lead generation We all knew COVID would have a lasting impact on digital marketing, but over the past year, we have begun to realize its significance.  The pandemic accelerated the move to digital for not only searching and transacting but for learning, entertainment, and socializing.  Consumers looked for more things they could DIY, including products and services they …

Law Firm Marketing: How to Win in 2019

Law Firm Marketing in 2019 is going to be all about putting yourself in front of the client—the challenge is how to know where the client is looking for the types of services that you offer. Over the past several years, I’ve helped many law firms with their marketing efforts. What I’ve learned during this time is that law firm marketing should aim to accomplish three things: Grow the firm’s referral network so your case referrals increase Regularly sign new clients for services from the firm through trackable sources Build the firm’s brand awareness to keep it top of mind for …

Entrepreneurial Success Advice from the CEO: Dr. Ivan Misner, BNI Founder

Today I had the opportunity to be part of an intimate “ask the founder” question and answer session with BNI founder and the father of networking, Dr. Ivan Misner about his recommendations for entrepreneurial success.  Founded in 1985, BNI (Business Networking International) is the largest business networking organization of its kind, with over 200,000 members worldwide and generating over $11 billion in passed business by its members.  That’s equivalent to the GDP of a small country! I always enjoy meeting CEOs of large companies to ask about their lessons learned, observe their particular CEO persona, and hear first hand the …

Recipe For “Brand Chocolate”: How To Be Irresistible

How do some brands seem to have that irresistible quality that creates a loyal following of happy clients who talk about them and refer others?  How do some brands seem to be found while others disappear? To explain, I like to use the analogy of a chocolate shop.  The chocolatier’s dilemma is that she has this amazing ingredient to work with that so many people will enjoy once they experience it but there are other chocolate shops on her block, so many ways she could prepare her chocolate, and so many different customers she could serve.  So how does she …

5 Key Digital Marketing Best Practices for 2016

I’m often asked the question “what’s the next big thing in digital marketing?”. The truth is that the next big thing isn’t one thing at all, it’s everything. As consumers we are overwhelmed with data. We reach for our smart phones as soon as we wake up in the morning to check email and our favorite news, weather and social media channels. We use Waze to get to our appointments more quickly, use our online apps to help us perform our jobs, order lunch using GrubHub, use GoToMeeting so we can still meet while we’re mobile, search product reviews and …

Digital Marketing Trends for 2016

This year has shown us that any doubts we may have had regarding the dominance of mobile is over. Mobile is clearly where it’s at. That said, as I have often advised, behind every digital campaign is real people who are seeking information, education and entertainment. Responding to real people requires that your brand be authentic to who you are. Data analytics may be cool but it represents the behaviors of actual people so if we remember to speak to those people with our content in a way that responds to their needs, then we are more likely to make …