Does Your Online Marketing Feel Like Throwing Darts?

Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda?  Most of the darts would hit the wall, or skim by the balloon, and if you did manage to pop a balloon it would typically be for a rather unexciting small plastic whistle and definitely NOT the giant stuffed panda.  The problem with this game is that you don’t know where the panda prize card is pinned, and you may not have the greatest aim.  But you know it’s there somewhere so you just keep on paying …