What Is Programmatic Advertising

What Is Programmatic Advertising? How It Works, Plus 5 Benefits

In the rapidly evolving digital marketing landscape, staying ahead of the curve is essential for businesses trying to make an impact in the online world. One of the most transformative advancements in the space is programmatic advertising, a cutting-edge approach that revolutionizes how ads are bought and displayed across the web. In this article, we’ll delve into what is programmatic advertising, how it works, and five distinct benefits that make it a game-changer. What is Programmatic Advertising? Programmatic advertising is an automated way to buy and optimize digital ad placements. Unlike traditional ad buying, which involves manual negotiations and purchases, …

local seo tips

Dominate Local Search: 3 Local SEO Tips for Small Businesses

In today’s digital age, having a strong online presence is crucial for the success of small businesses. Local SEO tips and strategies play a vital role in enhancing online visibility and attracting more customers from your local community. The good news is that implementing effective local SEO strategies can be done without technical expertise. In this blog, we’ll share three simple yet powerful tips that can help small businesses dominate local searches and drive more traffic to their websites. 3 Local SEO Tips for Small Businesses Hyperlocal content creation Creating content that specifically targets the community or area your business …

importance of marketing

​​The Importance Of Marketing

The importance of marketing in running a business is like embarking on a long journey, and like any adventure, it requires a set of tools and skills to navigate the terrain. In this case, one of the most important tools in your arsenal is the art of marketing.  It takes a level of dedication, hard work, and patience that most aren’t ready for. Managing your business comes with many challenges, including one of the most critical factors that will help your business grow and flourish: marketing. Often we’d like to take the reins in all areas of our business, but …

how to get traffic from linkedin

​​How To Get Traffic from LinkedIn

  LinkedIn has changed significantly over the last few years, and with those changes come new opportunities for marketers to reach out to their target audience. In this article, find out how to enhance your marketing strategy and how to get traffic from LinkedIn.   Why LinkedIn?   LinkedIn is the go-to platform for finding jobs, connecting with friends and colleagues, and getting ahead in your career. Here are five reasons why LinkedIn is such a powerful tool:   1. LinkedIn is the most used professional network on the web.  Over 800 million people use LinkedIn to connect with colleagues, …

how to clear your cache

How To Clear Your Cache

Not seeing your beautiful new website or social media pages?  Your browser cache may not have caught up with reality.  Internet browsers like Chrome, Safari and Firefox are designed to help make your browsing experience more efficient by saving snapshots of the websites you visit.  When you return, your browser will pull up that saved version to display for you rather than reloading the actual version of the website.  This can be confusing when you launch a new website as it may appear that the old one is still live.  How long the browser will save the cached version depends …

How To Send A Simple Email To Multiple Contacts In Agile CRM

If you’re wondering how to send a simple email, the process is straightforward. Let’s say I’d like to send the same email to multiple people, but personalized for them.  First I’ll filter my contacts by the criteria I’d like. Now I have my list.  I’ll check the box to the top left of the list to select everyone from that page, AND click Select All X Contacts to make sure I get everyone who meets the criteria I selected. Once I have my list, I’ll select the “Send EMail” button This will pop up an email window.  You’ll see the …

Providing Design Feedback In InVision

Start by going to the InVision website for providing design feedback. You’ll do this each time you need to access your design. If this is your first time using InVision, you’ll need to create a FREE account. https://projects.invisionapp.com You’ll be presented with thumbnails of any projects you have been granted access to. Click on the project thumbnail to open it.  This will then open the screens within that prototype.  If there is only one screen to review you’ll be presented with what will look like the same thumbnail again. Go to each screen in turn and click “View Screen” to …

Giving Us WordPress Access

If Zenchange will be writing blogs for your business or making any changes to your website, we require access to your WordPress website admin panel. WordPress Log into your WordPress Dashboard, usually companyname.com/wp-admin On the left-hand panel near the bottom, select Users → Add New Fill in the required info, choose a password for us, check the box “Send this password to the new user by email” and select Admin as the role using the dropdown menu. We will receive an email with instruction on how to log in. Alternatively, we can do this for you by submitting your WordPress credentials via our encrypted form.

2022 marketing trends on mobile

2022 Marketing Trends: Top 10 Eye Openers

Curious about which 2022 marketing trends will win the day?  Read on! We’ll cover: The rise of smart devices Visual search The Great Resignation Online competition The Creator Economy Privacy concerns Video trends Social media community AI and text-to-speech The founder for lead generation We all knew COVID would have a lasting impact on digital marketing, but over the past year, we have begun to realize its significance.  The pandemic accelerated the move to digital for not only searching and transacting but for learning, entertainment, and socializing.  Consumers looked for more things they could DIY, including products and services they …