In the rapidly evolving digital marketing landscape, staying ahead of the curve is essential for businesses trying to make an impact in the online world. One of the most transformative advancements in the space is programmatic advertising, a cutting-edge approach that revolutionizes how ads are bought and displayed across the web. In this article, we’ll delve into what is programmatic advertising, how it works, and five distinct benefits that make it a game-changer. What is Programmatic Advertising? Programmatic advertising is an automated way to buy and optimize digital ad placements. Unlike traditional ad buying, which involves manual negotiations and purchases, …
Mailchimp Access
Mailchimp Mailchimp may be the tool you’re using to send emails today. If you already have a Mailchimp account, please submit your credentials via our encrypted form. Zenchange requires you to sign up for the Essentials plan ($9.99 monthly) before submitting your credentials to us if we are to manage your Mailchimp. If you do not have a Mailchimp account, there are two ways to get started. 1. Head over to Mailchimp and create an account using your personal/business email, aka. john@companyname.com. This email will be to access and manage the account only and is not made visible when emails from Mailchimp are sent. When …
Instantly Improve Your Business Copywriting with These 3 Simple Steps
Struggling to find the right words to entice your target audience? Business copywriting can be a major benefit to your company, but only if done properly. Here are some tips to ensuring your copy resonates with your potential clients.
Digital Marketing Trends in 2020: 3 Tips to Gain a Competitive Edge
This year has flown by and we’re now looking into digital marketing trends for 2020. Have you and your business prepared for what’s ahead? Take a look:
Digital Marketing vs Traditional Marketing: Which Is A Better Investment?
For many small business owners, the thought of marketing is both exciting and frightening. On one hand, you’re excited to get your brand out there and start attracting some clients. But on the other, it’s an investment—it costs money to make money. So if you must spend money to promote your business, the question is digital marketing vs traditional marketing, and which do you choose? What’s the Difference? Before you can choose which marketing strategy is right for you and your business, you first need to know the difference between the two types of marketing. Prior to the increasing presence …
3 Ways To Throw Your Money Away On Advertising
Before you react and think that this is post about how much I hate advertising, it isn’t. In fact, I think advertising can be a great source of leads and brand awareness for a business. But too often I see small businesses spending money on advertising for the wrong reasons. Here are some examples of poor logic when it comes to advertising spend: “But it’s only $50/month” (insert your low monthly cost here…are you sure that is the best way you can spend your company’s $600?) “My competitors advertise there” (and if all the other kids jumped off a bridge?…ok …