Social media is increasingly becoming an important marketing tactic for legal professionals. Most people use Instagram, Facebook, Twitter, LinkedIn, or another social media platform in some capacity, which could create a great opportunity for you to push out attorney marketing content that resonates with them. If you are an attorney, here are some tips to ensure that your content is authoritative but welcoming. #1: Consider your personas A persona represents your ideal client and encompasses their demographics, interests, personality, challenges, and necessary solutions. It should not be fictional but based on real data or real experiences with your target audience. …
The Latest Google SEO Update Won’t Wait for You to Catch Up
Summary of Information about the Latest Google SEO Update: Google is rolling out an update that includes a new Page Experience factor. Website owners need to start addressing issues like page speed, page design, and mobile optimization. Site owners and developers can use Google’s Core Web Vitals to measure key metrics, such as visual stability and loading speed. Google will be rolling out its algorithm update next month, so I wanted to take this opportunity to give you the rundown. While development teams need to begin making adjustments to their websites, the release is not going to start until mid-June …