Social media is increasingly becoming an important marketing tactic for legal professionals. Most people use Instagram, Facebook, Twitter, LinkedIn, or another social media platform in some capacity, which could create a great opportunity for you to push out attorney marketing content that resonates with them. If you are an attorney, here are some tips to ensure that your content is authoritative but welcoming. #1: Consider your personas A persona represents your ideal client and encompasses their demographics, interests, personality, challenges, and necessary solutions. It should not be fictional but based on real data or real experiences with your target audience. …
