Does My Business Need Online Reputation Management Services?

Every business owner out there knows the importance of having good online reviews. According to Inc., 91% of people read online reviews, and 84% trust them like a friend. If you’re not sure where your reviews stand, it might be time for online reputation management services. Online reputation management is extremely important. You can handle it yourself, or you can outsource it to another company, like ZenChange. The critical thing is that you get it done, one way or the other. Unfortunately, not every business owner does. Not even close. According to a survey conducted by BrightLocal during the Local …

Best Website Builder for SEO: Is Your Choice Hurting Your Business?

For small business owners like me, having a website is a crucial part of showing how professional we are. Even if you have a website, are you sure that you’re using the best website builder for SEO? With all the options out there, it can be difficult to decide which to use. I’ve heard many entrepreneurs—both online and in person—ask about how important Search Engine Optimization is for getting a business off the ground to make a profit. Short answer: It’s absolutely critical! Without a good SEO strategy, which includes the choice you make for your website builder, you can …

Facebook Ad Not Delivering? It’s Probably One of These Simple Mistakes

Facebook Ad Not Delivering? It’s time to face facts and adapt—organic reach for business on Facebook is much lower than it used to be. What that means for businesses is that it’s time to set aside some money for Facebook ads in the old marketing budget. That’s a big ask for small businesses that don’t have a lot of extra cash lying around, especially because there is the risk of a Facebook ad not delivering what it promises. But it’s a do-or-die situation if you want to reach people on the social network. Consider the facts: each time you log …