How to Deliver A Killer Presentation

At some point when selling your services, you will likely be asked to deliver a formal or informal presentation, whether in person or on Zoom.  Perhaps you will be invited to speak at a conference as an expert, or more informally at your local networking group as an introduction.  This naturally raises the question, “should I use visual aids?”.  To which the answer must be “it depends”.  It depends upon your dynamism as a speaker, on the complexity of the topic, on the setting in which you will deliver your talk, whether visual aids will save you words (i.e. showing …

Two women reacting to small business branding on a computer.

4 Tweaks to Make Your Small Business Branding Hit Different This Summer

Is your small business branding helping you stand out?   hit different, v. hit dif·fer·ent | \ ˈhit ˈdi-f(ə-)rənt \ : to experience something one has experienced before in a way that affects the emotions or senses in a more positive, pleasurable, or meaningful way // This song hits different since I dumped that loser Brad.   Successful small business owners know that branding is a little bit like slang—if you don’t stay current, you might end up sounding out of touch. And just like slang, branding trends can go out of style just as fast as they appeared. Still, …

How Does Voice Search Work?

Voice search is a fairly new technology, brought about by the likes of Siri and Alexa devices. Gone are the antiquated days of needing to type into search engines—now we can just talk into our phones or devices to get the information we need. People are using this tech more than ever. About 3.25 billion people use these voice-activated search devices around the globe, and we expect this number to grow even larger in the future. How does voice search impact your business? Specifically, how does the advent of voice search affect your SEO marketing strategy? How Do Voice Search …