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Before you react and think that this is post about how much I hate advertising, it isn’t.  In fact, I think advertising can be a great source of leads and brand awareness for a business.  But too often I see small businesses spending money on advertising for the wrong reasons.  Here are some examples of poor logic when it comes to advertising spend: “But it’s only $50/month” (insert your low monthly cost here…are you sure that is the best way you can spend your company’s $600?) “My competitors advertise there” (and if all the other kids jumped off a bridge?…ok …