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The importance of marketing in running a business is like embarking on a long journey, and like any adventure, it requires a set of tools and skills to navigate the terrain. In this case, one of the most important tools in your arsenal is the art of marketing.  It takes a level of dedication, hard work, and patience that most aren’t ready for. Managing your business comes with many challenges, including one of the most critical factors that will help your business grow and flourish: marketing. Often we’d like to take the reins in all areas of our business, but …