SEO Basics: What Google Likes And Where To Start

Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we’re seeing.  So without further fanfare, here are the ZenChange SEO Basics. Now I probably don’t need to tell you how important it is for your business to be found on the first page of Google.  But just in case, here are some stats for you to ponder: 61% of users check the internet before buying products & services 75% of users never get past the first page of search results There are 131 billion (yes, that’s a …

Franchise Success — What It Takes

Standing out as a franchise in your industry is a tricky feat to achieve. There might be too many big names standing in your way. Or perhaps the thing blocking you from franchise success is a bit more subtle. Whatever situation your franchise finds itself in, there are some core concepts that can help you differentiate your brand so you can keep building your business. The fact is, you’re not selling a product or service anymore—in whichever industry your business competes—you’re selling an instruction manual and telling others “Look! I did it, and so can you! Here’s how.” It’s that …