Franchise Success — What It Takes

Standing out as a franchise in your industry is a tricky feat to achieve. There might be too many big names standing in your way. Or perhaps the thing blocking you from franchise success is a bit more subtle. Whatever situation your franchise finds itself in, there are some core concepts that can help you differentiate your brand so you can keep building your business. The fact is, you’re not selling a product or service anymore—in whichever industry your business competes—you’re selling an instruction manual and telling others “Look! I did it, and so can you! Here’s how.” It’s that …