Having an ADA Compliant Website: 3 Reasons Why You Should Act Now

Having an ADA compliant website is something that is becoming increasingly more paramount. As website functionality continues to improve, so too does the expectation that it will become easier to navigate, for those with disabilities and without. After all, an estimated 48.9 million people in the U.S. are considered disabled. While those of us who don’t have disabilities may take website navigation for granted, whether it be desktop or mobile, this isn’t the case for these 48.9 million individuals. For this reason, an ADA compliant website is becoming the standard. What is ADA? The Americans with Disabilities Act (ADA) was …

How to Grow Your Email List: 4 Proven Strategies for Email Marketing

If you’re like most small business owners who want to grow their audience and reach more people with targeted content, what you need to do is learn how to grow your email list. When done correctly, you can not only increase your followers exponentially, extending your brand’s influence to new areas in the process—you can also grow your sales (and thus, your business). Sound like a plan? Lucky for you, it’s easier than it seems. These four proven email marketing strategies will help you take things to the next level. Collect Emails in Person Let’s say you spend most of …

Digital Marketing vs Traditional Marketing: Which Is A Better Investment?

For many small business owners, the thought of marketing is both exciting and frightening. On one hand, you’re excited to get your brand out there and start attracting some clients. But on the other, it’s an investment—it costs money to make money. So if you must spend money to promote your business, the question is digital marketing vs traditional marketing, and which do you choose? What’s the Difference? Before you can choose which marketing strategy is right for you and your business, you first need to know the difference between the two types of marketing. Prior to the increasing presence …