Do You Have a CRM Solution to Help Manage Your Business Relationships?

Did you know a CRM solution can help you manage your leads and customers? You’ve got a bunch of lead funnels in place to capture opportunities for your business to grow. Those are relationships that you’re fostering. But is every single one of those relationships at a point where they want to buy from you? Nope. Some of them—most of them, in fact—need to be nurtured. Let’s say you’re out at a networking event. You get someone’s business card, and you decide that you want to keep in touch with them. You could send them a newsletter, but that might …

How to Get More Clients by Working Smarter with These 5 Tips

One thing seems to concern all small business owners, experienced and novice entrepreneurs alike: how to get more clients. Without clients or customers, your business can’t survive long, but you only have so much time to devote to chasing and nurturing leads. What to do? The trick, in my experience, is to learn how to get more clients and customers by working smarter. If you can maximize the impact that your decisions have on growing your customer base, you and your team won’t have to spend as much time trying to attract and close sales with people who need your …

Human-Centered Design: Should I Hire a Website Designer for My Business?

Any professional website designer knows that human intuition is a pretty accurate indicator of a website’s success. I can’t tell you how many “bad” websites I’ve come across during my time as an online marketing specialist, but it’s been a whole lot. Buttons that don’t click, contact information placed in the wrong spot, illogical organization—these characteristics all scream “bad,” and that’s exactly what people want to do when interacting with them: scream. In other words, if your business site is “user-friendly,” then your potential clients and customers—the people who make your business possible in the first place—will not click away …

Need Better Local Online Marketing? Why Not Put Your Business on the (Google) Map?

As a small business owner in the age of internet commerce, I’ve spent a lot of time honing my local online marketing skills. So when I read in November 2018 that Google My Business users were going to be able to post and update their business’s profile on Google Maps, I was ecstatic! Why? Google Maps accounts for 67% of mobile navigation users. Speaking for myself, I know that when I’m looking on my phone for new shopping options, restaurants, and other businesses, Google Maps is one of the first places(if not the first place) I look. It’s so convenient! Especially …