I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, it can make a very big difference. In fact, I’ve seen many small businesses—all with great potential in their respective markets—both lose momentum and gain that extra push needed to go to the next level because of the choice they made about including video in their marketing efforts. Put yourself in your audience’s shoes. Given the choice, would you rather read a blog or watch a video? Personal preference aside, many would choose the video because …
