For 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing & operations, and how to improve their long term customer relationships. What I learned is as applicable for the single entrepreneur as it is for the corporation seeking to improve its stock price. Marketing isn’t sales, it is a part of every client transaction Having a client isn’t about making the sale. It’s about forging a relationship that will endure from the sale, to the delivery and support, to the cross-sell, up-sell and the referral of new clients. The business …
