Pivot Strategy: How to Adapt Your Business during a Crisis

Everything has changed. We all operate now in a climate of uncertainty, uncertain even when the instability will end. This crisis will define what the world looks like moving forward. As business owners and entrepreneurs, we have the opportunity to take part in shaping the future. Having a pivot strategy will ensure that our businesses not only survive but thrive, now and for years to come. This pandemic has tested and will continue to test all of us, but as anyone in business knows, if we can get through this, we will come out the other side stronger. Take these …

How To Build A Strong Company Culture When You’re Virtual

In the past few weeks, many businesses have had to make changes in order to stay afloat. Many more will have to make such decisions in the weeks to follow. If COVID-19 has taught us in the business world anything, it’s that you’ve got to be ready to drop everything at a moment’s notice and pivot. One thing that should never change? The strong company culture that you’ve built over the years. Even before the pandemic, ZenChange Marketing was completely, totally, 100% virtual. After things return to normal, we’ll continue to operate virtually, and our company culture will continue intact. …