4 Lessons Your Small Business Internet Marketing Can Learn from Online Dating

4 Lessons Your Small Business Internet Marketing Can Learn from Online Dating

Your small business internet marketing strategy can learn a lot from online dating. This article demonstrates how. Valentine’s Day may have come and gone, but this year it’s still got me thinking. Thanks to the pandemic, we have all had to keep our distance, which means dating has gone completely digital. Sure, we’ve had online dating and dating apps for a while now, but with the surge in popularity of “Zoom dates”—which are exactly what they sound like, evenings spent in front of a webcam trying to figure out if you’ve met that special someone—it is clear as day just …

Does Your Digital Marketing Strategy Use This Key Psychology Principle?

An effective digital marketing strategy should wield multiple psychological principles, but one of the most significant is the Choice Paradox. The Choice Paradox states that too many choices lead to less satisfaction. This may seem counterintuitive to some of us — who doesn’t want more options? — but too many choices can be overwhelming. Consider this. In one 2000 study, researchers found that people were more likely to purchase gourmet jams when they had to choose from only six options instead of a whopping 24. Even if you are not selling gourmet jams (kudos if you are!), the Choice Paradox …