starting your own business? pull the trigger

Why It’s Time to Pull the Trigger? Starting Your Own Business Might Absolutely Be the Right Move for You

Starting your own business requires lots of planning. This article explains some of the steps you need to take before pulling the trigger. “Pulling The Trigger”.  It’s an expression we use to describe taking an action.  But what if we pull the trigger too early? Recently, I watched a non-profit pull the trigger on assembling a group of volunteers prior to establishing a clear direction and mandate.  As their leader struggled with the direction, the once eager volunteers fell away. I witnessed a tech startup pull the trigger on investing in a rollout team before it had a viable product.  …

SEO for Small Business: The Trick to Keyword Success

SEO. SERPs. Algorithms. Organic Traffic versus Paid Traffic. These are all important metrics of SEO for small business.  But we know what you’re thinking when you hear these terms: Can someone please explain to me what in the world this all means? More importantly, why do I need it to run my business? SEO for small business is essential in today’s digital environment. In a world where potential buyers have so many options at their fingertips, it is important to get the value of your business in front of their eyes. And if not done properly, your competition is just …

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing’s first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually pretty interesting. They’re definitely complex. And they’re also undeniably critical to understand if you want to improve your accounting practice’s online presence. To put it simply, search engine robots (often called spiders or crawlers) are constantly traversing the internet, collecting and indexing information from every …

‘Twas The Night Before ZenChange

’Twas the night before Christmas and all through the business, Not a prospect was stirring, no clicks of the mouse; The stockings were hung by the chimney with care, In the hopes that ZenChange soon would be there. The owners were nestled all snug in their beds, While visions of dollar signs danced in their heads; The sales team having no leads took a nap; While the manager wondered how to close the gap. When out on the web there arose such a clatter, I sprang from my desk to see what was the matter; Away to my phone I …

Video Marketing Musts

Video Marketing Musts Video Marketing is often underrated and overlooked. But the video content you post is a crucial part of your brand’s strategy. Video is a powerful tool to use to tell your company’s story and to drive calls to action. Did we mention that YouTube is the number-2-ranked search engine? But you can’t just throw up any ole video and expect to have positive results. In order to successfully market via video and YouTube, your videos must be meaningful. How can they be meaningful? Here are a few things to keep in mind when creating your video.   …

How to: Pinterest Marketing

How to: Pinterest Marketing Pinterest marketing is something often overlooked. Pinterest can be used for more than DIY birthday gifts and nifty holiday desserts. If you’ve been using the site already for pinning ideas you think are interesting, you might be surprised to know that marketing with Pinterest doesn’t take much extra. Like other social networks—Facebook, Twitter, Instagram—Pinterest gives you the ability to share things you like. And for a business, it allows for free exposure. Pinterest is all about networking, sharing things, and linking to content, which makes it ideal for driving new customers to your product or service. …