SEO for Small Business: The Trick to Keyword Success

SEO. SERPs. Algorithms. Organic Traffic versus Paid Traffic. These are all important metrics of SEO for small business.  But we know what you’re thinking when you hear these terms: Can someone please explain to me what in the world this all means? More importantly, why do I need it to run my business? SEO for small business is essential in today’s digital environment. In a world where potential buyers have so many options at their fingertips, it is important to get the value of your business in front of their eyes. And if not done properly, your competition is just …

Google Circles and How They Work

Several of my clients come to me confused about Google+.  Should they have a page?  Is it worthwhile?  In a word, yes, if for no other reason than the fact that Google loves Google+ and tends to rank its pages quite well in search results.  So claiming your piece of Google real estate and posting content regularly is important. Google’s entry into the social networking world debuted June 2011. One of the features of Google+’s service is the Google+ Circle, similar in design and purpose to Facebook’s Lists or Groups. Because relationships are at the core of any social networking …