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How Long Should My Blog Be? Why Word Count Matters…Sometimes

I’m mingling with other small business owners and entrepreneurs at a local event, enjoying some fascinating conversation and putting the ZenChange name out there, when one of the men I’m talking with asks me, “So, Diane. I’m sure you get this a lot, but how long should my blog be?” He’s right. I do get [...]

By | August 15th, 2018|Business advice, Online marketing, SEO, Social Media, Website Development|Comments Off on How Long Should My Blog Be? Why Word Count Matters…Sometimes

Losing Business at Checkout? How to Increase Shopping Cart Conversions

Don’t think you need to increase shopping cart conversions for your e-commerce site? Think again! Let this sink in—the typical online store loses 68% of its potential sales to shopping cart abandonment. Many online retailers think that these losses are just part of doing business as online—shoppers can easily change their minds at the last [...]

By | May 2nd, 2018|Business Process Optimization, Online marketing, Strategy, Website Development|Comments Off on Losing Business at Checkout? How to Increase Shopping Cart Conversions

Net neutrality: What Is It And How It Will Affect Small Business Websites

Everyone knows about net neutrality. Wait, what? We do? Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverage of this vote leading up to it. But with the FCC’s decision less than 24 hours ago to dismantle its regulations on net neutrality, reality has just kicked in. [...]

‘Twas The Night Before ZenChange

’Twas the night before Christmas and all through the business, Not a prospect was stirring, no clicks of the mouse; The stockings were hung by the chimney with care, In the hopes that ZenChange soon would be there. The owners were nestled all snug in their beds, While visions of dollar signs danced in their [...]

Does Your Online Marketing Feel Like Throwing Darts?

Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda?  Most of the darts would hit the wall, or skim by the balloon, and if you did manage to pop a balloon it would typically be for a rather unexciting small plastic [...]

Which eCommerce Software is Best For Your Small Business?

When selecting an eCommerce solution for your small business it is important to take into account how complex it will be to set up, since even if you have hired a company to do it for you, this will impact your cost.  You should also consider how easy it is for a potential customer [...]

By | August 12th, 2016|Website Development|0 Comments

How to: Pinterest Marketing

How to: Pinterest Marketing Pinterest marketing is something often overlooked. Pinterest can be used for more than DIY birthday gifts and nifty holiday desserts. If you’ve been using the site already for pinning ideas you think are interesting, you might be surprised to know that marketing with Pinterest doesn’t take much extra. Like other social [...]

What Are Best Practices When Designing Your Website?

While this topic could easily be a book, there are some key considerations when designing your website: Mobile friendly - more than 50% of searches today are from a mobile device. Your website layout should change to an easy-to-read column when viewed from a mobile device. If you need to stretch it to see it, [...]

By | May 23rd, 2016|Website Development|0 Comments