increase shopping cart conversions

Losing Business at Checkout? How to Increase Shopping Cart Conversions

Don’t think you need to increase shopping cart conversions for your e-commerce site? Think again! Let this sink in—the typical online store loses 68% of its potential sales to shopping cart abandonment. Many online retailers think that these losses are just part of doing business as online—shoppers can easily change their minds at the last second. Perhaps they never intended …

Twas The Night Before ZenChange

‘Twas The Night Before ZenChange

’Twas the night before Christmas and all through the business, Not a prospect was stirring, no clicks of the mouse; The stockings were hung by the chimney with care, In the hopes that ZenChange soon would be there. The owners were nestled all snug in their beds, While visions of dollar signs danced in their heads; The sales team having …

pinterest marketing

How to: Pinterest Marketing

How to: Pinterest Marketing Pinterest marketing is something often overlooked. Pinterest can be used for more than DIY birthday gifts and nifty holiday desserts. If you’ve been using the site already for pinning ideas you think are interesting, you might be surprised to know that marketing with Pinterest doesn’t take much extra. Like other social networks—Facebook, Twitter, Instagram—Pinterest gives you …

What Are Best Practices When Designing Your Website?

While this topic could easily be a book, there are some key considerations when designing your website: Mobile friendly – more than 50% of searches today are from a mobile device. Your website layout should change to an easy-to-read column when viewed from a mobile device. If you need to stretch it to see it, then your website is not …