Don’t think you need to increase shopping cart conversions for your e-commerce site? Think again! Let this sink in—the typical online store loses 68% of its potential sales to shopping cart abandonment. Many online retailers think that these losses are just part of doing business as online—shoppers can easily change their minds at the last second. Perhaps they never intended to purchase anything in the first place. Window shoppers can certainly still exist online. But the majority of the time, your website is the real problem, not the fickle customer. I know what you’re thinking—fixing a website is time-intensive and …
