After Irma - The Struggle To Rebuild Florida Small Businesses Hurricane Irma plowed thorough the entire state of Florida over the weekend, leaving millions of residents without electricity. Florida prepares itself for days, and maybe weeks, without power. While the focus of the news after Irma has been on residents recovering their homes, and streets [...]
Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing. So without further fanfare, here are the ZenChange SEO Basics 2017. Now I probably don't need to tell you how important it is for your business to be found on the [...]
I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, it can make a very big difference. In fact, I’ve seen many small businesses—all with great potential in their respective markets—both lose momentum and gain that extra push needed to go [...]
Before you react and think that this is post about how much I hate advertising, it isn't. In fact, I think advertising can be a great source of leads and brand awareness for a business. But too often I see small businesses spending money on advertising for the wrong reasons. Here are some examples of [...]
Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda? Most of the darts would hit the wall, or skim by the balloon, and if you did manage to pop a balloon it would typically be for a rather unexciting small plastic [...]
Whether you have a large and dedicated following for your blog, or it you're trying to build one, selecting a blog topic is one of the most important decisions you can make. You need to consider whether it is of general interest as well as your subject matter expertise and passion for the topic. If [...]
The questions we typically hear most often from small businesses about social media are: Which social media networks should I consider? What type of content should I post? These are great questions and we have certainly seen a lot of boring Business-To-Business (B2B) content on social media. It often seems that only Business-To-Consumer (B2C) businesses [...]
Your marketing email provider (Infusionsoft, Constant Contact, Mailchimp etc.) may have sent you alert emails recently regarding your email deliverability. Please do not ignore these messages or you may end up spending a lot of time on your campaigns and newsletters only to find that no one receives them. Gmail and Microsoft have made critical [...]
The simple answer is, it depends upon how much impact you want. Let's start by reviewing some of the reasons a small business owner would want to blog: To demonstrate expertise in their line of work To get the word out about something new To share a frequently asked question with a broader audience, allowing [...]
For 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing & operations, and how to improve their long term customer relationships. What I learned is as applicable for the single entrepreneur as it is for the corporation seeking to improve its stock price. Marketing isn't [...]
