Facebook Ad Not Delivering? It’s time to face facts and adapt—organic reach for business on Facebook is much lower than it used to be. What that means for businesses is that it’s time to set aside some money for Facebook ads in the old marketing budget. That’s a big ask for small businesses that don’t [...]
Have you heard of call tracking for small business? Today’s small business owner has many more options for finding and converting leads than the small business owners of the past. While the entrepreneur of yesterday had to rely on paid print advertising, cold calling, and word of mouth to find leads and convert them into [...]
So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert. Just like everything else that you do on social media for business, writing ads for Facebook is about communicating effectively with your target audience. Before you can even think about getting your audience to click on [...]
Your website is crucial to keeping your business alive. Think of it like this—the internet is a big…well, net. Your site is part of this net and allows you to “catch” visitors who might be interested in your services. For local businesses, Miami SEO services (to use my local community as an example) can prevent [...]
Like most other things in business, answering the question how much should I spend on Adwords is a balancing act. With a budget that’s too small, your pay-per-click (PPC) campaign won’t receive enough traffic to be profitable. On the other hand, if you set aside too much for PPC, you won’t see a return on [...]
Your business needs clients to survive. A basic marketing strategy can give you a few leads, but without a comprehensive marketing plan, there are many pitfalls lying in wait for your business. Think of a marketing plan as a guide for goal setting that works with your overall business plan. Just like goals that you [...]
Your website is your business’s online identity. When people want to learn more about your business, it’s one of the first things they check. Learning how to choose a website name that helps your business is one of the most important things you’ll have to do when setting up a website for your business. Like [...]
You’ve no doubt heard about the most recent Facebook scandal. If you’re not paying for Facebook advertising, listen up. Mark Zuckerberg, Facebook creator and CEO, recently wrote a post detailing what exactly happened and apologized, saying that “[Facebook has] a responsibility to protect your data, and if we can't then we don't deserve to serve [...]
This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal. Last Friday, Facebook came under intense scrutiny regarding the unauthorized sharing of 50 million users’ data with Cambridge Analytica - a political data analysis firm. Since the announcement, people and businesses across the [...]
Your business—whether in its first year or in its fifteenth—needs to operate with the mindset that your customers are becoming savvier. The products or services you provide may be far superior to anything else out there, but with a plan that doesn't include the best 2018 marketing trends, they might never find their audience. With [...]
