Like most other things in business, answering the question how much should I spend on Adwords is a balancing act. With a budget that’s too small, your pay-per-click (PPC) campaign won’t receive enough traffic to be profitable. On the other hand, if you set aside too much for PPC, you won’t see a return on [...]
Your business needs clients to survive. A basic marketing strategy can give you a few leads, but without a comprehensive marketing plan, there are many pitfalls lying in wait for your business. Think of a marketing plan as a guide for goal setting that works with your overall business plan. Just like goals that you [...]
Your website is your business’s online identity. When people want to learn more about your business, it’s one of the first things they check. Learning how to choose a website name that helps your business is one of the most important things you’ll have to do when setting up a website for your business. Like [...]
You’ve no doubt heard about the most recent Facebook scandal. If you’re not paying for Facebook advertising, listen up. Mark Zuckerberg, Facebook creator and CEO, recently wrote a post detailing what exactly happened and apologized, saying that “[Facebook has] a responsibility to protect your data, and if we can't then we don't deserve to serve [...]
This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal. Last Friday, Facebook came under intense scrutiny regarding the unauthorized sharing of 50 million users’ data with Cambridge Analytica - a political data analysis firm. Since the announcement, people and businesses across the [...]
Your business—whether in its first year or in its fifteenth—needs to operate with the mindset that your customers are becoming savvier. The products or services you provide may be far superior to anything else out there, but with a plan that doesn't include the best 2018 marketing trends, they might never find their audience. With [...]
It’s no secret. Using Facebook marketing to connect your business with customers is an essential part of any modern business’s marketing efforts. Sadly, with Facebook’s announcement that the company is changing how content reaches users’ newsfeeds, your business’s social marketing efforts could be at risk if you don’t take action fast. The reason for this [...]
If you’re like the average consumer (I know I am!), you probably use Google to research businesses before deciding whether to purchase products or services from them—from reviews to pricing, Google is most people’s starting point in their transition from potential to actual client. It only makes sense, then, that getting your site found on [...]
Confused about Local SEO? In a nutshell, properly executed Local SEO will get your business on the map...literally. When a Google search returns a map in the results, it is Local SEO that can put your business at the top of the listings. Over time your business will be listed in many places online, many [...]
Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing. So without further fanfare, here are the ZenChange SEO Basics. Now I probably don't need to tell you how important it is for your business to be found on the first [...]
